A data profile of the people who buy, follow and care about Fine art in Belgium — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 1,685,338 people in Belgium.
Fine art has an estimated audience of 1,685,338 people in Belgium. 59.4% are female, 40.6% are male, average age 46.1. Top brand affinities: Contemporary art, Art exhibition, Illustration, Art museum, Drawing.
Top brand affinities include Contemporary art, Art exhibition, Illustration, with strongest over-indexing on Contemporary art (3.33× the country average).
Demographically, the Fine art audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Fine art fan in Belgium is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Fine art profile in Belgium.
59.4% are female, 40.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.1 |
| Estimated audience size | 1,685,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Fine art audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 4.11× | ||
| 02 | Digital art | Arts & Culture | 3.86× | ||
| 03 | Watercolor painting | Arts & Culture | 3.75× | ||
| 04 | Art exhibition | Arts & Culture | 3.66× | ||
| 05 | Illustration | Arts & Culture | 3.43× | ||
| 06 | Abstract art | Arts & Culture | 3.36× | ||
| 07 | Contemporary art | Arts & Culture | 3.33× | ||
| 08 | Art museum | Arts & Culture | 2.98× | ||
| 09 | Modern art | Arts & Culture | 2.88× | ||
| 10 | Drawing | Home & Garden | 2.59× | ||
| 11 | Nature photography | Technology & Electronics | 2.47× | ||
| 12 | Museum | Arts & Culture | 1.90× | ||
| 13 | Small business | Business & Career | 1.84× | ||
| 14 | Creativity | Home & Garden | 1.78× | ||
| 15 | Graphic design | Business & Career | 1.73× | ||
| 16 | Organic food | Food & Beverages | 1.72× | ||
| 17 | Photographer | Technology & Electronics | 1.72× | ||
| 18 | Painting | Arts & Culture | 1.67× | ||
| 19 | Handicraft | Home & Garden | 1.64× | ||
| 20 | Crafts | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Design Affinity | PREMIUM | 1.30× | |
| Pet Ownership | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Travelling | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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