A data profile of the people who buy, follow and care about Creativity in Belgium — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 2,196,973 people in Belgium.
Creativity has an estimated audience of 2,196,973 people in Belgium. 61.9% are female, 38.1% are male, average age 44.5. Top brand affinities: Canada, Psychology, Fine art, HEMA, Drawing.
Top brand affinities include Canada, Psychology, Fine art, with strongest over-indexing on Canada (1.55× the country average).
Demographically, the Creativity audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Creativity fan in Belgium is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Canada.
The key figures that characterise the Creativity profile in Belgium.
61.9% are female, 38.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.5 |
| Estimated audience size | 2,196,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Creativity audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conceptual art | Arts & Culture | 1.93× | ||
| 02 | Visual arts | Business & Career | 1.87× | ||
| 03 | Art exhibition | Arts & Culture | 1.83× | ||
| 04 | Fine art | Business & Career | 1.78× | ||
| 05 | Innovation | Business & Career | 1.74× | ||
| 06 | Drawing | Home & Garden | 1.72× | ||
| 07 | Cultural heritage | Politics & Society | 1.70× | ||
| 08 | Romance novels | Literature | 1.69× | ||
| 09 | Uniqlo | Shopping | 1.66× | ||
| 10 | HEMA | Shopping | 1.62× | ||
| 11 | Viral video | Internet & Social Media | 1.61× | ||
| 12 | Bracelet | Fashion & Accessoires | 1.58× | ||
| 13 | Necklace | Fashion & Accessoires | 1.57× | ||
| 14 | Weddings | Kids & Family | 1.56× | ||
| 15 | Volunteering | Politics & Society | 1.56× | ||
| 16 | Canada | Travel & Leisure | 1.55× | ||
| 17 | Psychology | Business & Career | 1.54× | ||
| 18 | Contemporary art | Arts & Culture | 1.54× | ||
| 19 | Musical film | Movies & TV | 1.54× | ||
| 20 | Self care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.40× | |
| Extroversion | THRILL | 1.40× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Social Media Usage | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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