Creativity Audience in Spain
Creativity has an estimated audience of 9,500,863 people in Spain. 64.9% are female, 35.1% are male, average age 45.5. Top brand affinities: Livemusic, IBEX 35, Caixabank, Volunteering, Julio Iglesias.
Top brand affinities include Livemusic, IBEX 35, Caixabank, with strongest over-indexing on Livemusic (2.93× the country average). Demographically, the Creativity audience skews more female with an average age of 45.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Home & Garden · Type: Topic
Demographics of Creativity fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 45.5 |
| Estimated audience size | 9,500,863 |
Audience persona
The typical Creativity fan in Spain is more female, around 45.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Livemusic.
Top brand affinities of Creativity fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 2.93× | Music & Radio |
| IBEX 35 | 1.59× | Business & Career |
| Caixabank | 1.57× | Business & Career |
| Volunteering | 2.34× | Politics & Society |
| Julio Iglesias | 1.54× | Music & Radio |
| Art museum | 1.96× | Arts & Culture |
| MSN | 1.64× | News |
| Drawing | 1.85× | Home & Garden |
| Modern art | 1.83× | Arts & Culture |
| Wikipedia | 1.68× | Internet & Social Media |
| Innovation | 1.71× | Business & Career |
| Travel website | 1.74× | Travel & Leisure |
| Local food | 1.58× | Food & Beverages |
| Digital photography | 1.53× | Business & Career |
| Hoodie | 2.48× | Fashion & Accessoires |
| Charity and causes | 1.73× | Business & Career |
| Digital art | 2.21× | Arts & Culture |
| Crime fiction | 2.47× | Literature |
| Zara Home | 1.55× | Home & Garden |
| RTVE | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.81 |
| Early Adopter Mentality | POWER | 1.52 |
| Individualism | JOY | 1.49 |
| Community Orientation | OPEN | 1.43 |
| Extroversion | THRILL | 1.3 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Creativity audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.