Creativity Audience in Spain
Creativity has an estimated audience of 9,500,863 people in Spain. 64.9% are female, 35.1% are male, average age 45.5. Top brand affinities: MSN, Livemusic, Julio Iglesias, Stradivarius, Iberia (airline).
Top brand affinities include MSN, Livemusic, Julio Iglesias, with strongest over-indexing on MSN (5.26× the country average). Demographically, the Creativity audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Creativity fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 45.5 |
| Estimated audience size | 9,500,863 |
Audience persona
The typical Creativity fan in Spain is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.26× | News |
| Livemusic | 5.56× | Music & Radio |
| Julio Iglesias | 2.82× | Music & Radio |
| Stradivarius | 2.47× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.24× | Technology & Electronics |
| CAC 40 | 2.63× | Business & Career |
| 1.69× | Internet & Social Media | |
| Conforama | 2.8× | Home & Garden |
| Mapfre | 2.42× | Business & Career |
| Kundalini yoga | 4.36× | Health |
| Orange | 2.55× | Technology & Electronics |
| Zara Home | 2.48× | Home & Garden |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.54× | Sports |
| Local food | 2.11× | Food & Beverages |
| Aldi | 1.64× | Shopping |
| Musical theatre | 1.96× | Movies & TV |
| Lunch | 2.4× | Food & Beverages |
| Catering | 3.75× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
| Design Affinity | PREMIUM | 1.18 |
| Mindfulness | BALANCE | 1.16 |
| LGBTQ+ Identity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Creativity audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.