Creativity Audience in Mexico
Creativity has an estimated audience of 8,309,448 people in Mexico. 60.3% are female, 39.7% are male, average age 33.4. Top brand affinities: Freeware, Sarcasm, Dentistry, Public administration, Civil service.
Top brand affinities include Freeware, Sarcasm, Dentistry, with strongest over-indexing on Freeware (5.98× the country average). Demographically, the Creativity audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Home & Garden · Type: Topic
Demographics of Creativity fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 33.4 |
| Estimated audience size | 8,309,448 |
Audience persona
The typical Creativity fan in Mexico is more female, around 33.4 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.98× | Technology & Electronics |
| Sarcasm | 3.78× | Politics & Society |
| Dentistry | 4.4× | Business & Career |
| Public administration | 6.1× | Business & Career |
| Civil service | 7.05× | Politics & Society |
| Breastfeeding | 4.78× | Kids & Family |
| MSN | 2.75× | News |
| Live television | 5.66× | Movies & TV |
| New Testament | 5.92× | Politics & Society |
| Pedro Pascal | 2.96× | Movies & TV |
| Catholic Church | 2.4× | Politics & Society |
| Game consoles | 2.23× | Technology & Electronics |
| Travel agency | 2.86× | Travel & Leisure |
| Machu Picchu | 4.56× | Travel & Leisure |
| Essay | 6.52× | Literature |
| Real estate broker | 4.36× | Home & Garden |
| Shellfish | 4.62× | Food & Beverages |
| Love & Sex | 4.13× | Kids & Family |
| Beauty salons | 1.52× | Beauty & Wellness |
| Fever | 5.25× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.76 |
| Risk Appetite | THRILL | 2.69 |
| Design Affinity | PREMIUM | 1.74 |
| Spirituality | BALANCE | 1.48 |
| Travelling | THRILL | 1.45 |
| Creativity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Creativity audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.