Rascasse Audience Intelligence

Creativity Audience in Mexico

A data profile of the people who buy, follow and care about Creativity in Mexico — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 8,309,448 people in Mexico.

Creativity has an estimated audience of 8,309,448 people in Mexico. 60.3% are female, 39.7% are male, average age 33.4. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.

Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (71.94× the country average).

Demographically, the Creativity audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Travelling.

The typical Creativity fan in Mexico is more female, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Creativity profile in Mexico.

Audience size
8.3M
in Mexico
Gender
60.3%
39.7% male
Age
33.4
average years
Country rank
#185
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Creativity fans

60.3% are female, 39.7% are male, average age 33.4.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Creativity audience in Mexico
MetricValue
Female60.3%
Male39.7%
Average age33.4
Estimated audience size8,309,448
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Creativity audience in Mexico
Age bracketShare%
16-1933%
20-2924%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Creativity audience comes from Mexico.

Worldwide audience distribution share by country for Creativity
CountryShare
United States19.1%
Italy5.4%
Brazil5.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Creativity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Creativity audience
#·InterestCategoryAffinity×
01Valentine's DayKids & Family153.40×
02Love & SexKids & Family146.84×
03Exfoliation (cosmetology)Beauty & Wellness135.77×
04Costa RicaTravel & Leisure107.84×
05Shopping and fashionShopping71.94×
06Game consolesTechnology & Electronics52.10×
07SarcasmPolitics & Society32.60×
08Catholic ChurchPolitics & Society31.36×
09DentistryBusiness & Career27.64×
10Doctor of MedicineBusiness & Career24.63×
11Travel agencyTravel & Leisure23.92×
12FreewareTechnology & Electronics23.21×
13Public administrationBusiness & Career23.04×
14Mobile gameGames22.81×
15Civil servicePolitics & Society22.68×
16Broadcasting of sports eventsMovies & TV21.62×
17General practitionerHealth20.55×
18BreastfeedingKids & Family18.96×
19Machu PicchuTravel & Leisure18.07×
20El PaísNews11.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Creativity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Creativity audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE7.08×
TravellingTHRILL6.78×
MindfulnessBALANCE2.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Creativity audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Pet OwnershipJOY0.97×
Early Adopter MentalityPOWER0.98×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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