Creativity Audience in Mexico
Creativity has an estimated audience of 8,309,448 people in Mexico. 60.3% are female, 39.7% are male, average age 33.4. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (71.94× the country average). Demographically, the Creativity audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Creativity fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 33.4 |
| Estimated audience size | 8,309,448 |
Audience persona
The typical Creativity fan in Mexico is more female, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Creativity fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 71.94× | Shopping |
| Costa Rica | 107.84× | Travel & Leisure |
| Love & Sex | 146.84× | Kids & Family |
| Valentine's Day | 153.4× | Kids & Family |
| Game consoles | 52.1× | Technology & Electronics |
| Exfoliation (cosmetology) | 135.77× | Beauty & Wellness |
| Catholic Church | 31.36× | Politics & Society |
| Sarcasm | 32.6× | Politics & Society |
| Mobile game | 22.81× | Games |
| Dentistry | 27.64× | Business & Career |
| Travel agency | 23.92× | Travel & Leisure |
| Freeware | 23.21× | Technology & Electronics |
| Doctor of Medicine | 24.63× | Business & Career |
| Broadcasting of sports events | 21.62× | Movies & TV |
| Public administration | 23.04× | Business & Career |
| Breastfeeding | 18.96× | Kids & Family |
| General practitioner | 20.55× | Health |
| Civil service | 22.68× | Politics & Society |
| Machu Picchu | 18.07× | Travel & Leisure |
| El País | 11.34× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.08 |
| Travelling | THRILL | 6.78 |
| Mindfulness | BALANCE | 2.74 |
| Risk Appetite | THRILL | 2.72 |
| Design Affinity | PREMIUM | 1.75 |
| Urban Lifestyle | OPEN | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Creativity audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.