A data profile of the people who buy, follow and care about Creativity in Mexico — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 8,309,448 people in Mexico.
Creativity has an estimated audience of 8,309,448 people in Mexico. 60.3% are female, 39.7% are male, average age 33.4. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (71.94× the country average).
Demographically, the Creativity audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Creativity fan in Mexico is more female, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Creativity profile in Mexico.
60.3% are female, 39.7% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 33.4 |
| Estimated audience size | 8,309,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Creativity audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 153.40× | ||
| 02 | Love & Sex | Kids & Family | 146.84× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 135.77× | ||
| 04 | Costa Rica | Travel & Leisure | 107.84× | ||
| 05 | Shopping and fashion | Shopping | 71.94× | ||
| 06 | Game consoles | Technology & Electronics | 52.10× | ||
| 07 | Sarcasm | Politics & Society | 32.60× | ||
| 08 | Catholic Church | Politics & Society | 31.36× | ||
| 09 | Dentistry | Business & Career | 27.64× | ||
| 10 | Doctor of Medicine | Business & Career | 24.63× | ||
| 11 | Travel agency | Travel & Leisure | 23.92× | ||
| 12 | Freeware | Technology & Electronics | 23.21× | ||
| 13 | Public administration | Business & Career | 23.04× | ||
| 14 | Mobile game | Games | 22.81× | ||
| 15 | Civil service | Politics & Society | 22.68× | ||
| 16 | Broadcasting of sports events | Movies & TV | 21.62× | ||
| 17 | General practitioner | Health | 20.55× | ||
| 18 | Breastfeeding | Kids & Family | 18.96× | ||
| 19 | Machu Picchu | Travel & Leisure | 18.07× | ||
| 20 | El País | News | 11.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.08× | |
| Travelling | THRILL | 6.78× | |
| Mindfulness | BALANCE | 2.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Pet Ownership | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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