A data profile of the people who buy, follow and care about Creativity in Brazil — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 15,399,424 people in Brazil.
Creativity has an estimated audience of 15,399,424 people in Brazil. 68.8% are female, 31.2% are male, average age 41.5. Top brand affinities: MSN, Drawing, Bossa nova, Microwave oven, Flea market.
Top brand affinities include MSN, Drawing, Bossa nova, with strongest over-indexing on MSN (1.85× the country average).
Demographically, the Creativity audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Creativity.
The typical Creativity fan in Brazil is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Creativity profile in Brazil.
68.8% are female, 31.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.5 |
| Estimated audience size | 15,399,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Creativity audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flea market | Home & Garden | 2.32× | ||
| 02 | MSN | News | 1.85× | ||
| 03 | Quilting | Home & Garden | 1.85× | ||
| 04 | Yahoo! | Internet & Social Media | 1.82× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 06 | Origami | Kids & Family | 1.75× | ||
| 07 | Art museum | Arts & Culture | 1.72× | ||
| 08 | Duvet | Home & Garden | 1.68× | ||
| 09 | Deborah Secco | Movies & TV | 1.67× | ||
| 10 | Maria Bethânia | Music & Radio | 1.66× | ||
| 11 | Island | Travel & Leisure | 1.63× | ||
| 12 | Masonry | Home & Garden | 1.61× | ||
| 13 | Drawing | Home & Garden | 1.59× | ||
| 14 | Microwave oven | Home & Garden | 1.58× | ||
| 15 | Mexico | Travel & Leisure | 1.58× | ||
| 16 | Emma Stone | Movies & TV | 1.56× | ||
| 17 | Bossa nova | Music & Radio | 1.55× | ||
| 18 | Juliana Paes | Movies & TV | 1.55× | ||
| 19 | Adam Sandler | Movies & TV | 1.55× | ||
| 20 | Playground | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.33× | |
| Creativity | OPEN | 1.27× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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