Creativity Audience in Brazil
Creativity has an estimated audience of 15,399,424 people in Brazil. 68.8% are female, 31.2% are male, average age 41.5. Top brand affinities: Polo Ralph Lauren, Harry Potter, Smart device, Neymar, Nature.
Top brand affinities include Polo Ralph Lauren, Harry Potter, Smart device, with strongest over-indexing on Polo Ralph Lauren (19.35× the country average). Demographically, the Creativity audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Home & Garden · Type: Topic
Demographics of Creativity fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.5 |
| Estimated audience size | 15,399,424 |
Audience persona
The typical Creativity fan in Brazil is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 19.35× | Fashion & Accessoires |
| Harry Potter | 1.98× | Movies & TV |
| Smart device | 6.81× | Technology & Electronics |
| Neymar | 2.03× | Sports |
| Nature | 1.81× | Home & Garden |
| Children's clothing | 2.67× | Fashion & Accessoires |
| Family | 1.6× | Kids & Family |
| Fast food | 2.07× | Food & Beverages |
| Handbags | 2.44× | Fashion & Accessoires |
| Preta Gil | 1.68× | Music & Radio |
| AliExpress | 2.29× | Shopping |
| Spotify | 2.04× | Internet & Social Media |
| 1.57× | Internet & Social Media | |
| Skin care | 2.5× | Beauty & Wellness |
| Hypermarket | 2.27× | Shopping |
| UEFA Champions League | 1.88× | Sports |
| Social media | 1.61× | Business & Career |
| Sephora | 2.58× | Shopping |
| Wine | 1.99× | Food & Beverages |
| Samsung | 2.1× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.07 |
| Creativity | OPEN | 1.99 |
| Family Orientation | CONSERVATISM | 1.79 |
| Design Affinity | PREMIUM | 1.74 |
| Price Sensitivity | PREMIUM | 1.68 |
| Luxury Orientation | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Creativity audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.