A data profile of the people who buy, follow and care about Creativity in India — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 10,009,268 people in India.
Creativity has an estimated audience of 10,009,268 people in India. 31.3% are female, 68.7% are male, average age 32.7. Top brand affinities: Psychology, Drawing, Hairstyle, Wikipedia, Himalayas.
Top brand affinities include Psychology, Drawing, Hairstyle, with strongest over-indexing on Psychology (1.62× the country average).
Demographically, the Creativity audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Creativity fan in India is more male, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Psychology.
The key figures that characterise the Creativity profile in India.
31.3% are female, 68.7% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 32.7 |
| Estimated audience size | 10,009,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Creativity audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drawing | Home & Garden | 2.17× | ||
| 02 | Wattpad | Internet & Social Media | 1.94× | ||
| 03 | Anthropology | Business & Career | 1.81× | ||
| 04 | Freelancer | Business & Career | 1.75× | ||
| 05 | Hindustan | Politics & Society | 1.69× | ||
| 06 | Himalayas | Travel & Leisure | 1.68× | ||
| 07 | Leather | Fashion & Accessoires | 1.67× | ||
| 08 | Kashmir | Fashion & Accessoires | 1.66× | ||
| 09 | Cabinetry | Home & Garden | 1.65× | ||
| 10 | Lodging | Travel & Leisure | 1.63× | ||
| 11 | Psychology | Business & Career | 1.62× | ||
| 12 | Coursera | Business & Career | 1.62× | ||
| 13 | Young's | Food & Beverages | 1.61× | ||
| 14 | Philanthropy | Arts & Culture | 1.58× | ||
| 15 | Art exhibition | Arts & Culture | 1.57× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 17 | Wikipedia | Internet & Social Media | 1.54× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.51× | ||
| 19 | Diary | Kids & Family | 1.50× | ||
| 20 | Singapore | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.38× | |
| Mindfulness | BALANCE | 1.34× | |
| Design Affinity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.69× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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