A data profile of the people who buy, follow and care about Creativity in Ireland — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 900,897 people in Ireland.
Creativity has an estimated audience of 900,897 people in Ireland. 63.9% are female, 36.1% are male, average age 41.4. Top brand affinities: Psychology, Drawing, Anthropology, Innovation, Self-esteem.
Top brand affinities include Psychology, Drawing, Anthropology, with strongest over-indexing on Psychology (1.51× the country average).
Demographically, the Creativity audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Creativity fan in Ireland is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Psychology.
The key figures that characterise the Creativity profile in Ireland.
63.9% are female, 36.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.4 |
| Estimated audience size | 900,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Creativity audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drawing | Home & Garden | 1.86× | ||
| 02 | Vincent van Gogh | Arts & Culture | 1.83× | ||
| 03 | Hugh Jackman | Movies & TV | 1.83× | ||
| 04 | Library | Literature | 1.71× | ||
| 05 | Anthropology | Business & Career | 1.69× | ||
| 06 | Leonardo da Vinci | Arts & Culture | 1.69× | ||
| 07 | Bored Panda | Internet & Social Media | 1.65× | ||
| 08 | Singapore | Travel & Leisure | 1.61× | ||
| 09 | Self-esteem | Health | 1.60× | ||
| 10 | Reese Witherspoon | Movies & TV | 1.59× | ||
| 11 | Simon Cowell | Movies & TV | 1.59× | ||
| 12 | Art exhibition | Arts & Culture | 1.57× | ||
| 13 | New Zealand | Travel & Leisure | 1.57× | ||
| 14 | Innovation | Business & Career | 1.56× | ||
| 15 | Liam Neeson | Movies & TV | 1.56× | ||
| 16 | Crossword | Games | 1.55× | ||
| 17 | Backpack | Fashion & Accessoires | 1.53× | ||
| 18 | Birthday cake | Food & Beverages | 1.53× | ||
| 19 | Psychology | Business & Career | 1.51× | ||
| 20 | Collagen | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.30× | |
| Mindfulness | BALANCE | 1.27× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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