A data profile of the people who buy, follow and care about Creativity in Portugal — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 3,152,282 people in Portugal.
The average Creativity fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Dogs, Black Friday (shopping), with strongest over-indexing on WhatsApp (1.53× the country average).
Demographically, the Creativity audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Creativity fan in Portugal is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Creativity profile in Portugal.
62.9% are female, 37.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.7 |
| Estimated audience size | 3,152,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Creativity audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
Where the Creativity audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.47× | |
| 02 | Setúbal District | ~500K | 1.31× | |
| 03 | Porto District | ~900K | 1.30× | |
| 04 | Santarém District | ~200K | 1.30× | |
| 05 | Aveiro District | ~300K | 1.16× | |
| 06 | Braga District | ~300K | 1.11× | |
| 07 | Leiria District | ~200K | 1.10× | |
| 08 | Faro District | ~200K | 1.08× | |
| 09 | Coimbra District | ~200K | 1.04× | |
| 10 | Viseu District | ~100K | 0.98× | |
| 11 | Bragança District | ~40K | 0.98× | |
| 12 | Portalegre District | ~30K | 0.98× | |
| 13 | Viana do Castelo District | ~80K | 0.97× | |
| 14 | Vila Real District | ~60K | 0.97× | |
| 15 | Castelo Branco District | ~60K | 0.96× | |
| 16 | Évora District | ~50K | 0.96× | |
| 17 | Guarda District | ~40K | 0.96× | |
| 18 | Azores | ~80K | 0.95× | |
| 19 | Beja District | ~50K | 0.95× | |
| 20 | Madeira | ~80K | 0.91× |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern furniture | Home & Garden | 1.66× | ||
| 02 | Rio Ave F.C. | Sports | 1.63× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 1.63× | ||
| 04 | Europcar | Cars & Mobility | 1.63× | ||
| 05 | Romance novels | Literature | 1.62× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 1.57× | ||
| 07 | Cholesterol | Food & Beverages | 1.56× | ||
| 08 | Vitória S.C. | Sports | 1.55× | ||
| 09 | EDreams | Travel & Leisure | 1.54× | ||
| 10 | French cuisine | Food & Beverages | 1.54× | ||
| 11 | Internet & Social Media | 1.53× | |||
| 12 | Black Friday (shopping) | Shopping | 1.53× | ||
| 13 | Dogs | Pets & Animals | 1.52× | ||
| 14 | First-person shooter games | Games | 1.52× | ||
| 15 | Risk management | Business & Career | 1.52× | ||
| 16 | Venture capital | Business & Career | 1.52× | ||
| 17 | Charity and causes | Business & Career | 1.51× | ||
| 18 | Viral video | Internet & Social Media | 1.51× | ||
| 19 | Philanthropy | Arts & Culture | 1.51× | ||
| 20 | Videotelephony | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Pet Ownership | JOY | 1.28× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.96× | |
| Urban Lifestyle | OPEN | 0.97× |
Creativity has an estimated audience of 3,152,282 people in Portugal, concentrated in Lisbon District and Porto District.
62.9% of Creativity fans are female, 37.1% are male, with an average age of 45.7 years.
Creativity fans show strongest brand affinity for WhatsApp (1.53×), Dogs (1.52×), and Black Friday (shopping) (1.53×) over the country average.
Creativity fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Creativity itself, the audience over-indexes on Dogs (1.52×), Black Friday (shopping) (1.53×), Charity and causes (1.51×), and Romance novels (1.62×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.