A data profile of the people who buy, follow and care about Creativity in Austria — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 1,495,496 people in Austria.
The average Creativity fan in Austria is 41.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Austrian Airlines, Hornbach, Drawing, with strongest over-indexing on Austrian Airlines (1.75× the country average).
Demographically, the Creativity audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Creativity fan in Austria is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Austrian Airlines.
The key figures that characterise the Creativity profile in Austria.
61.4% are female, 38.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.4 |
| Estimated audience size | 1,495,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Creativity audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
Where the Creativity audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.10× | |
| 02 | Lower Austria | ~200K | 1.04× | |
| 03 | Vorarlberg | ~50K | 1.03× | |
| 04 | Tyrol | ~100K | 0.99× | |
| 05 | Carinthia (state) | ~80K | 0.99× | |
| 06 | Burgenland | ~40K | 0.99× | |
| 07 | Styria | ~200K | 0.98× | |
| 08 | Salzburg | ~100K | 0.96× | |
| 09 | Vienna | ~300K | 0.93× |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drawing | Home & Garden | 2.23× | ||
| 02 | Charity and causes | Business & Career | 1.84× | ||
| 03 | Modern art | Arts & Culture | 1.84× | ||
| 04 | Cineplexx Cinemas | Movies & TV | 1.82× | ||
| 05 | Hornbach | Shopping | 1.78× | ||
| 06 | Austrian Airlines | Travel & Leisure | 1.75× | ||
| 07 | Wikipedia | Internet & Social Media | 1.73× | ||
| 08 | Desserts | Food & Beverages | 1.68× | ||
| 09 | Instant messaging | Internet & Social Media | 1.66× | ||
| 10 | Italian cuisine | Food & Beverages | 1.66× | ||
| 11 | Happiness | Health | 1.64× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.64× | ||
| 13 | Hobby | Home & Garden | 1.62× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 15 | Electronic funds transfer | Business & Career | 1.62× | ||
| 16 | Festival | Music & Radio | 1.60× | ||
| 17 | Electronics | Technology & Electronics | 1.57× | ||
| 18 | Felix Baumgartner | Sports | 1.56× | ||
| 19 | Lodging | Travel & Leisure | 1.55× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Extroversion | THRILL | 1.42× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Creativity has an estimated audience of 1,495,496 people in Austria, concentrated in Vienna and Lower Austria.
61.4% of Creativity fans are female, 38.6% are male, with an average age of 41.4 years.
Creativity fans show strongest brand affinity for Austrian Airlines (1.75×), Hornbach (1.78×), and Drawing (2.23×) over the country average.
Creativity fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Creativity itself, the audience over-indexes on Hornbach (1.78×), Drawing (2.23×), Spas (1.5×), and Happiness (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.