A data profile of the people who buy, follow and care about Drawing in Austria — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 997,282 people in Austria.
The average Drawing fan in Austria is 38.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Instagram, YouTube, Google, with strongest over-indexing on Instagram (1.54× the country average).
Demographically, the Drawing audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Drawing fan in Austria is more female, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Instagram.
The key figures that characterise the Drawing profile in Austria.
59.9% are female, 40.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 38.4 |
| Estimated audience size | 997,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Drawing audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
Where the Drawing audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.19× | |
| 02 | Carinthia (state) | ~60K | 1.12× | |
| 03 | Vorarlberg | ~40K | 1.11× | |
| 04 | Vienna | ~200K | 0.99× | |
| 05 | Burgenland | ~20K | 0.96× | |
| 06 | Lower Austria | ~100K | 0.94× | |
| 07 | Tyrol | ~60K | 0.94× | |
| 08 | Styria | ~100K | 0.92× | |
| 09 | Salzburg | ~60K | 0.90× |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine art | Business & Career | 3.04× | ||
| 02 | Painting | Arts & Culture | 2.66× | ||
| 03 | Creativity | Home & Garden | 2.23× | ||
| 04 | Photography | Arts & Culture | 1.88× | ||
| 05 | Crafts | Home & Garden | 1.83× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.74× | ||
| 07 | Family | Kids & Family | 1.70× | ||
| 08 | Internet & Social Media | 1.69× | |||
| 09 | Discount stores | Shopping | 1.67× | ||
| 10 | Nature | Home & Garden | 1.67× | ||
| 11 | Bipa | Shopping | 1.64× | ||
| 12 | Cosmetics | Beauty & Wellness | 1.63× | ||
| 13 | Design | Home & Garden | 1.59× | ||
| 14 | Hotels | Travel & Leisure | 1.57× | ||
| 15 | Cooking | Food & Beverages | 1.56× | ||
| 16 | Internet & Social Media | 1.54× | |||
| 17 | Business | Business & Career | 1.54× | ||
| 18 | YouTube | Movies & TV | 1.52× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Physical fitness | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.24× | |
| Travelling | THRILL | 1.24× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× |
Drawing has an estimated audience of 997,282 people in Austria, concentrated in Vienna and Upper Austria.
59.9% of Drawing fans are female, 40.1% are male, with an average age of 38.4 years.
Drawing fans show strongest brand affinity for Instagram (1.54×), YouTube (1.52×), and Google (1.51×) over the country average.
Drawing fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~200K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Drawing itself, the audience over-indexes on YouTube (1.52×), Google (1.51×), Painting (2.66×), and Photography (1.88×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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