A data profile of the people who buy, follow and care about Drawing in Mexico — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 5,997,789 people in Mexico.
Drawing has an estimated audience of 5,997,789 people in Mexico. 53.2% are female, 46.8% are male, average age 32.0. Top brand affinities: Bubble Guppies, Online quiz, Mali, Tequila Azul Centenario, Chesterfield F.C..
Top brand affinities include Bubble Guppies, Online quiz, Mali, with strongest over-indexing on Bubble Guppies (1.55× the country average).
Demographically, the Drawing audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Creativity.
The typical Drawing fan in Mexico is balanced, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Bubble Guppies.
The key figures that characterise the Drawing profile in Mexico.
53.2% are female, 46.8% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 32.0 |
| Estimated audience size | 5,997,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Drawing audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chesterfield F.C. | Sports | 1.67× | ||
| 02 | Inazuma Eleven | Games | 1.66× | ||
| 03 | Mali | Travel & Leisure | 1.61× | ||
| 04 | Peniche, Portugal | Travel & Leisure | 1.58× | ||
| 05 | Online quiz | Internet & Social Media | 1.56× | ||
| 06 | Tequila Azul Centenario | Food & Beverages | 1.56× | ||
| 07 | Tabatha Takes Over | Movies & TV | 1.56× | ||
| 08 | Bubble Guppies | Movies & TV | 1.55× | ||
| 09 | FunTrivia | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.11× | |
| Creativity | OPEN | 1.07× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.