Drawing Audience in Mexico
Drawing has an estimated audience of 5,997,789 people in Mexico. 53.2% are female, 46.8% are male, average age 32.0. Top brand affinities: Bubble Guppies, Online quiz, Mali, Tequila Azul Centenario, Chesterfield F.C..
Top brand affinities include Bubble Guppies, Online quiz, Mali, with strongest over-indexing on Bubble Guppies (1.55× the country average). Demographically, the Drawing audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Home & Garden · Type: Topic
Demographics of Drawing fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 32.0 |
| Estimated audience size | 5,997,789 |
Audience persona
The typical Drawing fan in Mexico is balanced, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for Bubble Guppies.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bubble Guppies | 1.55× | Movies & TV |
| Online quiz | 1.56× | Internet & Social Media |
| Mali | 1.61× | Travel & Leisure |
| Tequila Azul Centenario | 1.56× | Food & Beverages |
| Chesterfield F.C. | 1.67× | Sports |
| Peniche, Portugal | 1.58× | Travel & Leisure |
| Inazuma Eleven | 1.66× | Games |
| FunTrivia | 1.55× | Games |
| Tabatha Takes Over | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.39 |
| Early Adopter Mentality | POWER | 1.28 |
| Spirituality | BALANCE | 1.24 |
| Travelling | THRILL | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
See Drawing audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.