A data profile of the people who buy, follow and care about Drawing in France — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 7,680,004 people in France.
The average Drawing fan in France is 41.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Painting, Cats, Crafts, with strongest over-indexing on Painting (1.9× the country average).
Demographically, the Drawing audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Drawing fan in France is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Painting.
The key figures that characterise the Drawing profile in France.
57.4% are female, 42.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.7 |
| Estimated audience size | 7,680,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Drawing audience comes from France.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
Where the Drawing audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.43× | |
| 02 | Hauts-de-France | ~800K | 1.12× | |
| 03 | Provence-Alpes-Côte d'Azur | ~600K | 1.12× | |
| 04 | Occitanie | ~700K | 1.10× | |
| 05 | Auvergne-Rhône-Alpes | ~1M | 1.08× | |
| 06 | Grand Est | ~600K | 0.99× | |
| 07 | Normandy | ~400K | 0.99× | |
| 08 | Centre-Val de Loire | ~300K | 0.99× | |
| 09 | Nouvelle-Aquitaine | ~600K | 0.93× | |
| 10 | Pays de la Loire | ~400K | 0.92× | |
| 11 | Brittany | ~300K | 0.92× | |
| 12 | Bourgogne-Franche-Comté | ~300K | 0.89× | |
| 13 | Corsica | ~30K | 0.84× |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birds | Pets & Animals | 2.02× | ||
| 02 | Painting | Arts & Culture | 1.90× | ||
| 03 | Fine art | Business & Career | 1.79× | ||
| 04 | Communication design | Business & Career | 1.75× | ||
| 05 | Rabbits | Pets & Animals | 1.74× | ||
| 06 | Paint | Home & Garden | 1.65× | ||
| 07 | Grandparent | Kids & Family | 1.63× | ||
| 08 | Animal rights | Politics & Society | 1.62× | ||
| 09 | Volunteering | Politics & Society | 1.60× | ||
| 10 | Graphic design | Business & Career | 1.58× | ||
| 11 | Botany | Home & Garden | 1.57× | ||
| 12 | Charity and causes | Business & Career | 1.55× | ||
| 13 | Metaphysics | Business & Career | 1.55× | ||
| 14 | Crafts | Home & Garden | 1.52× | ||
| 15 | Color | Home & Garden | 1.52× | ||
| 16 | Visual arts | Business & Career | 1.52× | ||
| 17 | Cats | Pets & Animals | 1.51× | ||
| 18 | Literature | Business & Career | 1.51× | ||
| 19 | Johnny Hallyday | Music & Radio | 1.51× | ||
| 20 | France Culture | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.47× | |
| Community Orientation | OPEN | 1.28× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Risk Appetite | THRILL | 0.92× | |
| Career Orientation | POWER | 0.95× |
Drawing has an estimated audience of 7,680,004 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.4% of Drawing fans are female, 42.6% are male, with an average age of 41.7 years.
Drawing fans show strongest brand affinity for Painting (1.9×), Cats (1.51×), and Crafts (1.52×) over the country average.
Drawing fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Drawing itself, the audience over-indexes on Cats (1.51×), Crafts (1.52×), Fine art (1.79×), and Graphic design (1.58×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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