Drawing Audience in France
Drawing has an estimated audience of 7,680,004 people in France. 57.4% are female, 42.6% are male, average age 41.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Painting, Cats, Crafts, Fine art, Graphic design.
The average Drawing fan in France is 41.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Painting, Cats, Crafts, with strongest over-indexing on Painting (1.9× the country average). Demographically, the Drawing audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Drawing fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.7 |
| Estimated audience size | 7,680,004 |
Audience persona
The typical Drawing fan in France is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Painting.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,967,039 | 1.43× |
| Auvergne-Rhône-Alpes | 981,311 | 1.09× |
| Hauts-de-France | 761,662 | 1.13× |
| Occitanie | 735,901 | 1.11× |
| Provence-Alpes-Côte d'Azur | 644,661 | 1.13× |
| Nouvelle-Aquitaine | 622,489 | 0.92× |
| Grand Est | 617,712 | 0.99× |
| Pays de la Loire | 389,474 | 0.91× |
| Normandy | 370,133 | 0.99× |
| Brittany | 340,823 | 0.91× |
| Centre-Val de Loire | 286,417 | 0.99× |
| Bourgogne-Franche-Comté | 267,892 | 0.86× |
| Corsica | 20,414 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Painting | 1.9× | Arts & Culture |
| Cats | 1.51× | Pets & Animals |
| Crafts | 1.52× | Home & Garden |
| Fine art | 1.79× | Business & Career |
| Graphic design | 1.58× | Business & Career |
| Birds | 2.02× | Pets & Animals |
| Literature | 1.51× | Business & Career |
| Botany | 1.57× | Home & Garden |
| Rabbits | 1.74× | Pets & Animals |
| Grandparent | 1.63× | Kids & Family |
| Animal rights | 1.62× | Politics & Society |
| Color | 1.52× | Home & Garden |
| Volunteering | 1.6× | Politics & Society |
| Charity and causes | 1.55× | Business & Career |
| Visual arts | 1.52× | Business & Career |
| Johnny Hallyday | 1.51× | Music & Radio |
| Paint | 1.65× | Home & Garden |
| Metaphysics | 1.55× | Business & Career |
| Communication design | 1.75× | Business & Career |
| France Culture | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.5 |
| Travelling | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.23 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Creativity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
See Drawing audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Drawing have in France?
Drawing has an estimated audience of 7,680,004 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Drawing fans?
57.4% of Drawing fans are female, 42.6% are male, with an average age of 41.7 years.
Which brands do Drawing fans like most?
Drawing fans show strongest brand affinity for Painting (1.9×), Cats (1.51×), and Crafts (1.52×) over the country average.
Where do Drawing fans live in France?
Drawing fans in France are most concentrated in Île-de-France (reach 1,967,039), Auvergne-Rhône-Alpes (reach 981,311), and Hauts-de-France (reach 761,662). These three regions account for the largest share of the active audience.
What other brands do Drawing fans also like?
Beyond Drawing itself, the audience over-indexes on Cats (1.51×), Crafts (1.52×), Fine art (1.79×), and Graphic design (1.58×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.