A data profile of the people who buy, follow and care about Birds in France — modelled from more than twelve digital signal sources. Birds has an estimated audience of 4,936,960 people in France.
Birds has an estimated audience of 4,936,960 people in France. 57.6% are female, 42.4% are male, average age 45.5. Top brand affinities: Drawing, Pet store, Pet food, Permanent residency, Volunteering.
Top brand affinities include Drawing, Pet store, Pet food, with strongest over-indexing on Drawing (2.02× the country average).
Demographically, the Birds audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Birds fan in France is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Drawing.
The key figures that characterise the Birds profile in France.
57.6% are female, 42.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.5 |
| Estimated audience size | 4,936,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Birds audience comes from France.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Fiberglass | Technology & Electronics | 3.00× | ||
| 05 | Improvisation | Music & Radio | 3.00× | ||
| 06 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 07 | Reptiles | Pets & Animals | 2.87× | ||
| 08 | Pet store | Pets & Animals | 2.44× | ||
| 09 | Volunteering | Politics & Society | 2.31× | ||
| 10 | Pet food | Pets & Animals | 2.17× | ||
| 11 | Drawing | Home & Garden | 2.02× | ||
| 12 | Johnny Hallyday | Music & Radio | 2.00× | ||
| 13 | Volotea | Travel & Leisure | 1.83× | ||
| 14 | Musical theatre | Movies & TV | 1.72× | ||
| 15 | Milk | Food & Beverages | 1.66× | ||
| 16 | Online newspaper | News | 1.58× | ||
| 17 | Kitchen | Home & Garden | 1.57× | ||
| 18 | Subscription business model | Shopping | 1.57× | ||
| 19 | Apartment | Business & Career | 1.52× | ||
| 20 | Zoo | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.98× | |
| Pet Ownership | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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