A data profile of the people who buy, follow and care about Birds in Canada — modelled from more than twelve digital signal sources. Birds has an estimated audience of 5,064,899 people in Canada.
The average Birds fan in Canada is 42.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include The Weather Network, Bored Panda, Blanket, with strongest over-indexing on The Weather Network (1.52× the country average).
Demographically, the Birds audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Birds fan in Canada is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for The Weather Network.
The key figures that characterise the Birds profile in Canada.
57.5% are female, 42.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.7 |
| Estimated audience size | 5,064,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Birds audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
Where the Birds audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.30× | |
| 02 | Alberta | ~800K | 1.24× | |
| 03 | British Columbia | ~900K | 1.22× | |
| 04 | Manitoba | ~200K | 1.21× | |
| 05 | Saskatchewan | ~200K | 1.14× | |
| 06 | Prince Edward Island | ~20K | 0.85× | |
| 07 | Nova Scotia | ~100K | 0.84× | |
| 08 | Newfoundland and Labrador | ~60K | 0.76× | |
| 09 | Quebec | ~700K | 0.55× |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hamster | Pets & Animals | 2.39× | ||
| 02 | Minnesota Wild | Sports | 1.92× | ||
| 03 | National Geographic (magazine) | Travel & Leisure | 1.86× | ||
| 04 | Albert Einstein | Technology & Electronics | 1.85× | ||
| 05 | Bored Panda | Internet & Social Media | 1.82× | ||
| 06 | Botanical garden | Home & Garden | 1.67× | ||
| 07 | Blanket | Home & Garden | 1.64× | ||
| 08 | Hilary Duff | Movies & TV | 1.63× | ||
| 09 | Prince (musician) | Music & Radio | 1.63× | ||
| 10 | Pressure washer | Home & Garden | 1.62× | ||
| 11 | Kevin Costner | Movies & TV | 1.62× | ||
| 12 | Helen Mirren | Movies & TV | 1.61× | ||
| 13 | Willie Nelson | Music & Radio | 1.60× | ||
| 14 | Christian Bale | Movies & TV | 1.57× | ||
| 15 | Drew Barrymore | Movies & TV | 1.55× | ||
| 16 | Honey | Food & Beverages | 1.54× | ||
| 17 | John Travolta | Movies & TV | 1.54× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 19 | Urban agriculture | Business & Career | 1.53× | ||
| 20 | The Weather Network | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.20× | |
| Tradition | CONSERVATISM | 1.20× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.93× |
Birds has an estimated audience of 5,064,899 people in Canada, concentrated in Ontario and British Columbia.
57.5% of Birds fans are female, 42.5% are male, with an average age of 42.7 years.
Birds fans show strongest brand affinity for The Weather Network (1.52×), Bored Panda (1.82×), and Blanket (1.64×) over the country average.
Birds fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~900K), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Birds itself, the audience over-indexes on Bored Panda (1.82×), Blanket (1.64×), Minnesota Wild (1.92×), and Hilary Duff (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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