Birds Audience in Canada
Birds has an estimated audience of 5,064,899 people in Canada. 57.5% are female, 42.5% are male, average age 42.7. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: The Weather Network, Bored Panda, Blanket, Minnesota Wild, Non-alcoholic beverage.
The average Birds fan in Canada is 42.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include The Weather Network, Bored Panda, Blanket, with strongest over-indexing on The Weather Network (1.52× the country average). Demographically, the Birds audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Birds fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.7 |
| Estimated audience size | 5,064,899 |
Audience persona
The typical Birds fan in Canada is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for The Weather Network.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,749,002 | 1.3× |
| British Columbia | 924,614 | 1.22× |
| Alberta | 777,188 | 1.24× |
| Quebec | 661,589 | 0.55× |
| Manitoba | 229,269 | 1.21× |
| Saskatchewan | 183,267 | 1.14× |
| Nova Scotia | 127,476 | 0.84× |
| Newfoundland and Labrador | 58,449 | 0.76× |
| Prince Edward Island | 21,121 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Weather Network | 1.52× | Movies & TV |
| Bored Panda | 1.82× | Internet & Social Media |
| Blanket | 1.64× | Home & Garden |
| Minnesota Wild | 1.92× | Sports |
| Non-alcoholic beverage | 1.53× | Food & Beverages |
| Honey | 1.54× | Food & Beverages |
| Hilary Duff | 1.63× | Movies & TV |
| National Geographic (magazine) | 1.86× | Travel & Leisure |
| Pressure washer | 1.62× | Home & Garden |
| Kevin Costner | 1.62× | Movies & TV |
| John Travolta | 1.54× | Movies & TV |
| Drew Barrymore | 1.55× | Movies & TV |
| Helen Mirren | 1.61× | Movies & TV |
| Willie Nelson | 1.6× | Music & Radio |
| Christian Bale | 1.57× | Movies & TV |
| Albert Einstein | 1.85× | Technology & Electronics |
| Botanical garden | 1.67× | Home & Garden |
| Hamster | 2.39× | Pets & Animals |
| Prince (musician) | 1.63× | Music & Radio |
| Urban agriculture | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Extroversion | THRILL | 1.19 |
| Community Orientation | OPEN | 1.16 |
| Individualism | JOY | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
See Birds audiences in other countries
More Pets & Animals audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Birds have in Canada?
Birds has an estimated audience of 5,064,899 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Birds fans?
57.5% of Birds fans are female, 42.5% are male, with an average age of 42.7 years.
Which brands do Birds fans like most?
Birds fans show strongest brand affinity for The Weather Network (1.52×), Bored Panda (1.82×), and Blanket (1.64×) over the country average.
Where do Birds fans live in Canada?
Birds fans in Canada are most concentrated in Ontario (reach 2,749,002), British Columbia (reach 924,614), and Alberta (reach 777,188). These three regions account for the largest share of the active audience.
What other brands do Birds fans also like?
Beyond Birds itself, the audience over-indexes on Bored Panda (1.82×), Blanket (1.64×), Minnesota Wild (1.92×), and Non-alcoholic beverage (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.