A data profile of the people who buy, follow and care about Birds in Italy — modelled from more than twelve digital signal sources. Birds has an estimated audience of 7,814,890 people in Italy.
Birds has an estimated audience of 7,814,890 people in Italy. 55.6% are female, 44.4% are male, average age 44.8. Top brand affinities: Wikipedia, WhatsApp, Satire, Volunteering, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (3.22× the country average).
Demographically, the Birds audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Birds fan in Italy is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Birds profile in Italy.
55.6% are female, 44.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.8 |
| Estimated audience size | 7,814,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Birds audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.22× | ||
| 02 | Reptiles | Pets & Animals | 2.83× | ||
| 03 | Satire | Literature | 2.75× | ||
| 04 | New Testament | Politics & Society | 2.74× | ||
| 05 | Thai cuisine | Food & Beverages | 2.32× | ||
| 06 | Middle Eastern cuisine | Food & Beverages | 2.32× | ||
| 07 | Latin American cuisine | Food & Beverages | 2.30× | ||
| 08 | Mediaset | Technology & Electronics | 2.05× | ||
| 09 | Rice | Food & Beverages | 2.00× | ||
| 10 | General practitioner | Health | 1.93× | ||
| 11 | Animal rights | Politics & Society | 1.84× | ||
| 12 | Champagne | Food & Beverages | 1.81× | ||
| 13 | Volunteering | Politics & Society | 1.75× | ||
| 14 | Genetics | Kids & Family | 1.71× | ||
| 15 | Pet store | Pets & Animals | 1.69× | ||
| 16 | Slovenia | Travel & Leisure | 1.68× | ||
| 17 | Pet food | Pets & Animals | 1.66× | ||
| 18 | Milk | Food & Beverages | 1.62× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Canada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Pet Ownership | JOY | 1.35× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Mindfulness | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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