A data profile of the people who buy, follow and care about Birds in India — modelled from more than twelve digital signal sources. Birds has an estimated audience of 6,490,929 people in India.
Birds has an estimated audience of 6,490,929 people in India. 23.4% are female, 76.6% are male, average age 34.6. Top brand affinities: Volunteering, Drawing, Dogs, Nature, Family.
Top brand affinities include Volunteering, Drawing, Dogs, with strongest over-indexing on Volunteering (3.65× the country average).
Demographically, the Birds audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Birds fan in India is more male, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for Volunteering.
The key figures that characterise the Birds profile in India.
23.4% are female, 76.6% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 34.6 |
| Estimated audience size | 6,490,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Birds audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 3.84× | ||
| 02 | Volunteering | Politics & Society | 3.65× | ||
| 03 | Reptiles | Pets & Animals | 3.46× | ||
| 04 | Drawing | Home & Garden | 3.17× | ||
| 05 | Dogs | Pets & Animals | 2.55× | ||
| 06 | Cruises | Travel & Leisure | 2.50× | ||
| 07 | Tattoos | Fashion & Accessoires | 2.43× | ||
| 08 | Desserts | Food & Beverages | 2.24× | ||
| 09 | Sunglasses | Fashion & Accessoires | 2.18× | ||
| 10 | Social media marketing | Business & Career | 2.07× | ||
| 11 | Spas | Beauty & Wellness | 2.06× | ||
| 12 | Toys | Games | 2.06× | ||
| 13 | Vacations | Travel & Leisure | 2.01× | ||
| 14 | Nature | Home & Garden | 1.99× | ||
| 15 | Bars | Travel & Leisure | 1.98× | ||
| 16 | Automobiles | Cars & Mobility | 1.72× | ||
| 17 | Family | Kids & Family | 1.64× | ||
| 18 | Gambling | Games | 1.63× | ||
| 19 | Psychology | Business & Career | 1.60× | ||
| 20 | Pets | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Pet Ownership | JOY | 1.44× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Social Media Usage | JOY | 0.70× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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