A data profile of the people who buy, follow and care about Birds in Ireland — modelled from more than twelve digital signal sources. Birds has an estimated audience of 671,651 people in Ireland.
Birds has an estimated audience of 671,651 people in Ireland. 61.8% are female, 38.2% are male, average age 43.8. Top brand affinities: Drawing, Beaches, Desserts, Anthropology, Walking.
Top brand affinities include Drawing, Beaches, Desserts, with strongest over-indexing on Drawing (2.39× the country average).
Demographically, the Birds audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Birds fan in Ireland is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Drawing.
The key figures that characterise the Birds profile in Ireland.
61.8% are female, 38.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.8 |
| Estimated audience size | 671,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Birds audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drawing | Home & Garden | 2.39× | ||
| 02 | Honey | Food & Beverages | 1.89× | ||
| 03 | David Attenborough | Movies & TV | 1.87× | ||
| 04 | Beaches | Travel & Leisure | 1.86× | ||
| 05 | Sunglasses | Fashion & Accessoires | 1.81× | ||
| 06 | Anthropology | Business & Career | 1.77× | ||
| 07 | New Zealand | Travel & Leisure | 1.76× | ||
| 08 | Library | Literature | 1.75× | ||
| 09 | Desserts | Food & Beverages | 1.68× | ||
| 10 | Crossword | Games | 1.68× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 12 | Walking | Sports | 1.60× | ||
| 13 | Liam Neeson | Movies & TV | 1.60× | ||
| 14 | Log cabin | Home & Garden | 1.58× | ||
| 15 | Hot tub | Home & Garden | 1.57× | ||
| 16 | Weather | Home & Garden | 1.55× | ||
| 17 | Self-esteem | Health | 1.55× | ||
| 18 | Cruises | Travel & Leisure | 1.54× | ||
| 19 | Hat | Fashion & Accessoires | 1.53× | ||
| 20 | Canada | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Extroversion | THRILL | 1.23× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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