A data profile of the people who buy, follow and care about Birds in Portugal — modelled from more than twelve digital signal sources. Birds has an estimated audience of 1,568,823 people in Portugal.
The average Birds fan in Portugal is 48.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, OLX, Auchan, with strongest over-indexing on WhatsApp (1.6× the country average).
Demographically, the Birds audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Birds fan in Portugal is more female, around 48.6 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Birds profile in Portugal.
56.6% are female, 43.4% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 48.6 |
| Estimated audience size | 1,568,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 46% |
of the worldwide Birds audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
Where the Birds audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~300K | 1.91× | |
| 02 | Lisbon District | ~800K | 1.62× | |
| 03 | Porto District | ~500K | 1.51× | |
| 04 | Santarém District | ~100K | 1.51× | |
| 05 | Faro District | ~100K | 1.30× | |
| 06 | Aveiro District | ~100K | 1.21× | |
| 07 | Coimbra District | ~90K | 1.15× | |
| 08 | Madeira | ~50K | 1.12× | |
| 09 | Braga District | ~200K | 1.02× | |
| 10 | Guarda District | ~20K | 1.01× | |
| 11 | Évora District | ~30K | 0.94× | |
| 12 | Vila Real District | ~30K | 0.93× | |
| 13 | Beja District | ~20K | 0.93× | |
| 14 | Bragança District | ~20K | 0.93× | |
| 15 | Portalegre District | ~20K | 0.93× | |
| 16 | Castelo Branco District | ~30K | 0.92× | |
| 17 | Leiria District | ~80K | 0.91× | |
| 18 | Azores | ~40K | 0.90× | |
| 19 | Viseu District | ~50K | 0.89× | |
| 20 | Viana do Castelo District | ~30K | 0.89× |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian cuisine | Food & Beverages | 3.13× | ||
| 02 | Casino games | Games | 2.83× | ||
| 03 | Online poker | Games | 2.49× | ||
| 04 | Romance novels | Literature | 2.46× | ||
| 05 | Non-fiction books | Literature | 2.31× | ||
| 06 | Pizza | Food & Beverages | 2.17× | ||
| 07 | First-person shooter games | Games | 1.89× | ||
| 08 | Volunteering | Politics & Society | 1.77× | ||
| 09 | Charity and causes | Business & Career | 1.72× | ||
| 10 | Desserts | Food & Beverages | 1.67× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.66× | ||
| 12 | Beaches | Travel & Leisure | 1.65× | ||
| 13 | Blues music | Music & Radio | 1.64× | ||
| 14 | Dogs | Pets & Animals | 1.63× | ||
| 15 | Internet & Social Media | 1.60× | |||
| 16 | OLX | Shopping | 1.58× | ||
| 17 | Bars | Travel & Leisure | 1.57× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 19 | Auchan | Shopping | 1.55× | ||
| 20 | Electronic music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Pet Ownership | JOY | 1.40× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Travelling | THRILL | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Birds has an estimated audience of 1,568,823 people in Portugal, concentrated in Lisbon District and Porto District.
56.6% of Birds fans are female, 43.4% are male, with an average age of 48.6 years.
Birds fans show strongest brand affinity for WhatsApp (1.6×), OLX (1.58×), and Auchan (1.55×) over the country average.
Birds fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Birds itself, the audience over-indexes on OLX (1.58×), Auchan (1.55×), Romance novels (2.46×), and Dogs (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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