A data profile of the people who buy, follow and care about Bars in Portugal — modelled from more than twelve digital signal sources. Bars has an estimated audience of 2,440,066 people in Portugal.
The average Bars fan in Portugal is 46.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Rock music, Nightclubs, Romance novels, with strongest over-indexing on Rock music (1.54× the country average).
Demographically, the Bars audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bars fan in Portugal is balanced, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Rock music.
The key figures that characterise the Bars profile in Portugal.
54.8% are female, 45.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 46.0 |
| Estimated audience size | 2,440,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Bars audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.12× | |
| 02 | Faro District | ~400K | 2.23× | |
| 03 | Lisbon District | ~1.5M | 1.95× | |
| 04 | Azores | ~100K | 1.76× | |
| 05 | Porto District | ~700K | 1.39× | |
| 06 | Santarém District | ~200K | 1.39× | |
| 07 | Beja District | ~40K | 0.90× | |
| 08 | Évora District | ~40K | 0.86× | |
| 09 | Leiria District | ~100K | 0.85× | |
| 10 | Setúbal District | ~200K | 0.79× | |
| 11 | Coimbra District | ~90K | 0.78× | |
| 12 | Viana do Castelo District | ~40K | 0.70× | |
| 13 | Aveiro District | ~100K | 0.61× | |
| 14 | Braga District | ~100K | 0.57× | |
| 15 | Vila Real District | ~20K | 0.52× | |
| 16 | Portalegre District | ~10K | 0.51× | |
| 17 | Castelo Branco District | ~20K | 0.50× | |
| 18 | Bragança District | ~10K | 0.48× | |
| 19 | Guarda District | ~10K | 0.47× | |
| 20 | Viseu District | ~40K | 0.43× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 2.06× | ||
| 02 | Browser games | Games | 1.84× | ||
| 03 | Network storage | Technology & Electronics | 1.84× | ||
| 04 | Bollywood movies | Movies & TV | 1.82× | ||
| 05 | Mystery fiction | Literature | 1.80× | ||
| 06 | Word games | Games | 1.77× | ||
| 07 | Nightlife | Arts & Culture | 1.74× | ||
| 08 | Free software | Technology & Electronics | 1.69× | ||
| 09 | Romance novels | Literature | 1.67× | ||
| 10 | Picture frame | Home & Garden | 1.67× | ||
| 11 | Racing games | Games | 1.64× | ||
| 12 | Puzzle video games | Games | 1.61× | ||
| 13 | Online poker | Games | 1.61× | ||
| 14 | Birds | Pets & Animals | 1.57× | ||
| 15 | Rock music | Music & Radio | 1.54× | ||
| 16 | Gambling | Games | 1.54× | ||
| 17 | Boating | Travel & Leisure | 1.54× | ||
| 18 | Sports games | Games | 1.54× | ||
| 19 | Casino games | Games | 1.53× | ||
| 20 | TV game shows | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Risk Appetite | THRILL | 1.30× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Sustainability | BALANCE | 0.93× |
Bars has an estimated audience of 2,440,066 people in Portugal, concentrated in Lisbon District and Porto District.
54.8% of Bars fans are female, 45.2% are male, with an average age of 46.0 years.
Bars fans show strongest brand affinity for Rock music (1.54×), Nightclubs (2.06×), and Romance novels (1.67×) over the country average.
Bars fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~700K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Nightclubs (2.06×), Romance novels (1.67×), Free software (1.69×), and Birds (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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