A data profile of the people who buy, follow and care about Spas in Portugal — modelled from more than twelve digital signal sources. Spas has an estimated audience of 3,487,763 people in Portugal.
The average Spas fan in Portugal is 46.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Beauty salons, Hair products, Fragrances, with strongest over-indexing on Beauty salons (1.73× the country average).
Demographically, the Spas audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Spas fan in Portugal is more female, around 46.5 years old, with strong Creativity tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Spas profile in Portugal.
65.7% are female, 34.3% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 46.5 |
| Estimated audience size | 3,487,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Spas audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 2.08× | |
| 02 | Madeira | ~200K | 1.72× | |
| 03 | Azores | ~100K | 1.51× | |
| 04 | Lisbon District | ~1.5M | 1.44× | |
| 05 | Leiria District | ~200K | 1.24× | |
| 06 | Porto District | ~800K | 1.10× | |
| 07 | Santarém District | ~200K | 1.10× | |
| 08 | Setúbal District | ~400K | 1.03× | |
| 09 | Coimbra District | ~200K | 0.92× | |
| 10 | Braga District | ~300K | 0.88× | |
| 11 | Viana do Castelo District | ~80K | 0.87× | |
| 12 | Aveiro District | ~200K | 0.84× | |
| 13 | Viseu District | ~100K | 0.80× | |
| 14 | Vila Real District | ~50K | 0.80× | |
| 15 | Guarda District | ~40K | 0.80× | |
| 16 | Beja District | ~50K | 0.79× | |
| 17 | Castelo Branco District | ~50K | 0.77× | |
| 18 | Bragança District | ~30K | 0.72× | |
| 19 | Évora District | ~40K | 0.70× | |
| 20 | Portalegre District | ~30K | 0.68× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty salons | Beauty & Wellness | 1.73× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 1.72× | ||
| 03 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.64× | ||
| 05 | Handbags | Fashion & Accessoires | 1.63× | ||
| 06 | Free software | Technology & Electronics | 1.61× | ||
| 07 | Hair products | Beauty & Wellness | 1.60× | ||
| 08 | Fragrances | Beauty & Wellness | 1.60× | ||
| 09 | Dresses | Fashion & Accessoires | 1.60× | ||
| 10 | Hair care | Beauty & Wellness | 1.60× | ||
| 11 | Bride | Kids & Family | 1.60× | ||
| 12 | Skin care | Beauty & Wellness | 1.59× | ||
| 13 | Skin | Beauty & Wellness | 1.56× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 15 | Ring (jewellery) | Fashion & Accessoires | 1.56× | ||
| 16 | Astrology | Health | 1.54× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.51× | ||
| 18 | Emotional intelligence | Health | 1.51× | ||
| 19 | Bedding | Home & Garden | 1.51× | ||
| 20 | Blouse | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Mindfulness | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Sustainability | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.94× |
Spas has an estimated audience of 3,487,763 people in Portugal, concentrated in Lisbon District and Porto District.
65.7% of Spas fans are female, 34.3% are male, with an average age of 46.5 years.
Spas fans show strongest brand affinity for Beauty salons (1.73×), Hair products (1.6×), and Fragrances (1.6×) over the country average.
Spas fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Spas itself, the audience over-indexes on Hair products (1.6×), Fragrances (1.6×), Dresses (1.6×), and Boutiques (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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