Rascasse Audience Intelligence

Astrology Audience in Portugal

A data profile of the people who buy, follow and care about Astrology in Portugal — modelled from more than twelve digital signal sources. Astrology has an estimated audience of 1,812,717 people in Portugal.

#382among Topic in Portugal#21in Health

The average Astrology fan in Portugal is 48.8 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Astrology profile in Portugal.

Audience size
1.8M
in Portugal
Gender
72.6%♀
27.4% male
Age
48.8
average years
Country rank
#497
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Astrology fans

72.6% are female, 27.4% are male, average age 48.8.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Astrology audience in Portugal
MetricValue
Female72.6%
Male27.4%
Average age48.8
Estimated audience size1,812,717
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Astrology audience in Portugal
Age bracketShare%
16-194%
20-299%
30-3916%
40-4929%
50+43%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Astrology audience comes from Portugal.

Worldwide audience distribution share by country for Astrology
CountryShare
United States19.4%
India9.7%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrology audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Astrology fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1M1.85×
02Porto District~600K1.46×
03Santarém District~100K1.46×
04Faro District~200K1.43×
05Setúbal District~300K1.37×
06Leiria District~100K1.22×
07Aveiro District~100K1.09×
08Portalegre District~20K1.05×
09Coimbra District~90K1.00×
10Madeira~50K1.00×
11Braga District~200K0.99×
12Évora District~30K0.94×
13Beja District~30K0.93×
14Castelo Branco District~30K0.88×
15Azores~40K0.87×
16Bragança District~20K0.87×
17Viseu District~50K0.85×
18Vila Real District~30K0.84×
19Guarda District~20K0.84×
20Viana do Castelo District~40K0.81×
Appendix

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See Astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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