Rascasse Audience Intelligence

Astrology Audience in Italy

A data profile of the people who buy, follow and care about Astrology in Italy — modelled from more than twelve digital signal sources. Astrology has an estimated audience of 4,663,765 people in Italy.

#1023among Topic in Italy#52in Health

The average Astrology fan in Italy is 43.5 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astrology profile in Italy.

Audience size
4.7M
in Italy
Gender
71.9%♀
28.1% male
Age
43.5
average years
Country rank
#1463
Topic in Italy
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Astrology fans

71.9% are female, 28.1% are male, average age 43.5.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Astrology audience in Italy
MetricValue
Female71.9%
Male28.1%
Average age43.5
Estimated audience size4,663,765
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Astrology audience in Italy
Age bracketShare%
16-1913%
20-2914%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Astrology audience comes from Italy.

Worldwide audience distribution share by country for Astrology
CountryShare
United States19.4%
India9.7%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrology audience in Italy is strongest.

Fig. 05

Top regions by affinity

Astrology fans by region: top regions in Italy
#RegionReachAffinity×
01Trentino-Alto Adige/Südtirol~100K1.37×
02Liguria~200K1.32×
03Lombardy~1M1.25×
04Marche~100K1.20×
05Lazio~600K1.13×
06Emilia-Romagna~400K1.13×
07Piedmont~400K1.09×
08Tuscany~300K1.06×
09Veneto~400K1.04×
10Friuli-Venezia Giulia~90K1.03×
11Molise~20K1.01×
12Sicilia~400K0.99×
13Sardinia~100K0.99×
14Umbria~80K0.99×
15Abruzzo~90K0.91×
16Aosta Valley~10K0.90×
17Puglia~300K0.88×
18Campania~400K0.82×
19Basilicata~30K0.81×
20Calabria~100K0.74×
Appendix

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See Astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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