Rascasse Audience Intelligence

Astrology Audience in Brazil

Name: Astrology — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Astrology in Brazil — modelled from more than twelve digital signal sources. Astrology has an estimated audience of 5,180,765 people in Brazil.

#880among Topic in Brazil #41in Health

The average Astrology fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astrology profile in Brazil.

Audience size

5.2M

in Brazil

Gender

75.2%♀

24.8% male

Age

39.2

average years

Country rank

#1296

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Astrology fans

75.2% are female, 24.8% are male, average age 39.2.

Fig. 02

Gender split

75.2%

Female

24.8%

Male

Demographic split for Astrology audience in Brazil
Metric	Value
Female	75.2%
Male	24.8%
Average age	39.2
Estimated audience size	5,180,765

Fig. 03

Age distribution

Age distribution of the Astrology audience in Brazil
Age bracket	Share	%
16-19		20%
20-29		20%
30-39		18%
40-49		19%
50+		22%

Fig. 04

Worldwide distribution

4.5%

of the worldwide Astrology audience comes from Brazil.

Worldwide audience distribution share by country for Astrology
Country	Share
United States	19.4%
India	9.7%
Brazil	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrology audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Astrology fans by region: top regions in Brazil
#	Region	Reach	×
01	Amapá	~20K	1.28×
02	Amazonas	~100K	1.24×
03	Maranhão	~200K	1.22×
04	Sergipe	~70K	1.21×
05	Piauí	~80K	1.16×
06	Rio Grande do Sul	~300K	1.14×
07	Pernambuco	~300K	1.14×
08	Ceará	~300K	1.14×
09	Pará	~200K	1.13×
10	Rio Grande do Norte	~100K	1.13×
11	Rio de Janeiro	~500K	1.08×
12	Paraíba	~100K	1.07×
13	Bahia	~400K	1.06×
14	Alagoas	~80K	1.05×
15	Acre	~20K	0.96×
16	Roraima	~10K	0.95×
17	Mato Grosso do Sul	~70K	0.91×
18	Santa Catarina	~200K	0.90×
19	Rondônia	~40K	0.90×
20	Espírito Santo	~90K	0.85×
21	São Paulo	~1M	0.84×
22	Tocantins	~30K	0.81×
23	Paraná	~300K	0.80×
24	Federal District	~70K	0.78×
25	Minas Gerais	~400K	0.77×
26	Mato Grosso	~70K	0.76×
27	Goiás	~100K	0.71×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Brazil

Music (40,781,319)
Arts and music (39,605,104)
Food and drink (38,965,798)
Sports (38,308,261)
Food (37,833,570)

See Astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →