Rascasse Audience Intelligence

Astrology Audience in India

A data profile of the people who buy, follow and care about Astrology in India — modelled from more than twelve digital signal sources. Astrology has an estimated audience of 11,074,039 people in India.

#280among Topic in India#5in Health

The average Astrology fan in India is 37.2 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Astrology profile in India.

Audience size
11.1M
in India
Gender
29.5%♀
70.5% male
Age
37.2
average years
Country rank
#364
Topic in India
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Astrology fans

29.5% are female, 70.5% are male, average age 37.2.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Astrology audience in India
MetricValue
Female29.5%
Male70.5%
Average age37.2
Estimated audience size11,074,039
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Astrology audience in India
Age bracketShare%
16-1917%
20-2929%
30-3924%
40-4917%
50+14%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Astrology audience comes from India.

Worldwide audience distribution share by country for Astrology
CountryShare
United States19.4%
India9.7%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrology audience in India is strongest.

Fig. 05

Top regions by affinity

Astrology fans by region: top regions in India
#RegionReachAffinity×
01Karnataka~500K1.68×
02Punjab (region)~200K1.34×
03Telangana~200K1.26×
04Tamil Nadu~300K1.25×
05Maharashtra~700K1.21×
06West Bengal~400K1.21×
07Odisha~100K1.16×
08Andhra Pradesh~200K1.15×
09Uttarakhand~60K1.13×
10Goa~10K1.12×
11Haryana~200K1.10×
12Himachal Pradesh~50K1.09×
13Assam~100K1.06×
14Sikkim~5K1.03×
15Rajasthan~200K0.98×
16Madhya Pradesh~200K0.98×
17Chhattisgarh~70K0.97×
18Gujarat~300K0.96×
19Uttar Pradesh~500K0.94×
20Jammu and Kashmir~50K0.91×
21Tripura~10K0.88×
22Arunachal Pradesh~6K0.84×
23Kerala~100K0.83×
24Manipur~10K0.80×
25Jharkhand~70K0.77×
26Meghalaya~8K0.73×
27Nagaland~5K0.67×
28Bihar~100K0.64×
29Mizoram~5K0.63×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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