Astrology Audience in Germany
Astrology has an estimated audience of 1,816,232 people in Germany. 71.3% are female, 28.7% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Horoscope, Self-awareness, Planets in astrology, Eminem, Western astrology.
The average Astrology fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Horoscope, Self-awareness, Planets in astrology, with strongest over-indexing on Horoscope (10.33× the country average). Demographically, the Astrology audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Astrology fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 38.9 |
| Estimated audience size | 1,816,232 |
Audience persona
The typical Astrology fan in Germany is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Horoscope.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 439,018 | 1.1× |
| Bayern | 383,050 | 1.31× |
| Baden-Württemberg | 281,415 | 1.14× |
| Hessen | 175,314 | 1.27× |
| Niedersachsen | 152,030 | 0.86× |
| Berlin | 110,808 | 1.36× |
| Rheinland-Pfalz | 77,899 | 0.86× |
| Sachsen | 70,506 | 0.79× |
| Schleswig-Holstein | 64,038 | 0.98× |
| Hamburg | 45,388 | 1.11× |
| Brandenburg | 43,278 | 0.77× |
| Sachsen-Anhalt | 41,529 | 0.88× |
| Thüringen | 32,126 | 0.69× |
| Saarland | 31,531 | 1.41× |
| Mecklenburg-Vorpommern | 19,569 | 0.56× |
| Bremen | 13,921 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 10.33× | Health |
| Self-awareness | 3.08× | Health |
| Planets in astrology | 16.25× | Politics & Society |
| Eminem | 6.04× | Music & Radio |
| Western astrology | 16.34× | Politics & Society |
| Self-knowledge (psychology) | 3.31× | Health |
| Psychology | 1.84× | Business & Career |
| Astrowoche | 4.64× | News |
| Happiness | 1.97× | Health |
| Metaphysics | 3.72× | Business & Career |
| Tarot card games | 11.72× | Health |
| Kundalini yoga | 4.66× | Health |
| Emotional intelligence | 3.75× | Health |
| AOL | 5.83× | Internet & Social Media |
| Philosophy | 1.61× | Business & Career |
| Self care | 2.12× | Health |
| Woman | 1.91× | Kids & Family |
| Quality of life | 1.55× | Health |
| Personal development | 1.76× | Business & Career |
| Motivation | 1.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.72 |
| Sustainability | BALANCE | 1.52 |
| Indulgence | JOY | 1.5 |
| Pet Ownership | JOY | 1.38 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| India | 9.7% |
| Brazil | 4.5% |
See Astrology audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Astrology have in Germany?
Astrology has an estimated audience of 1,816,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Astrology fans?
71.3% of Astrology fans are female, 28.7% are male, with an average age of 38.9 years.
Which brands do Astrology fans like most?
Astrology fans show strongest brand affinity for Horoscope (10.33×), Self-awareness (3.08×), and Planets in astrology (16.25×) over the country average.
Where do Astrology fans live in Germany?
Astrology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 439,018), Bayern (reach 383,050), and Baden-Württemberg (reach 281,415). These three regions account for the largest share of the active audience.
What other brands do Astrology fans also like?
Beyond Astrology itself, the audience over-indexes on Self-awareness (3.08×), Planets in astrology (16.25×), Eminem (6.04×), and Western astrology (16.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.