Rascasse Audience Intelligence

Astrology Audience in Germany

A data profile of the people who buy, follow and care about Astrology in Germany — modelled from more than twelve digital signal sources. Astrology has an estimated audience of 1,816,232 people in Germany.

#2099among Topic in Germany#94in Health

The average Astrology fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Horoscope, Self-awareness, Planets in astrology, with strongest over-indexing on Horoscope (10.33× the country average).

Demographically, the Astrology audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Astrology fan in Germany is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Horoscope.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astrology profile in Germany.

Audience size
1.8M
in Germany
Gender
71.3%♀
28.7% male
Age
38.9
average years
Country rank
#3706
Topic in Germany
Fig. 01

Search interest · 12-month trend

+300%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Astrology fans

71.3% are female, 28.7% are male, average age 38.9.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Astrology audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age38.9
Estimated audience size1,816,232
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Astrology audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Astrology audience comes from Germany.

Worldwide audience distribution share by country for Astrology
CountryShare
United States19.4%
India9.7%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Astrology fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.19×
02Sachsen-Anhalt~60K1.17×
03Brandenburg~70K1.16×
04Bayern~300K1.10×
05Thüringen~50K1.08×
06Saarland~20K1.06×
07Berlin~80K1.04×
08Nordrhein-Westfalen~400K1.03×
09Niedersachsen~200K0.98×
10Baden-Württemberg~200K0.97×
11Hessen~100K0.97×
12Schleswig-Holstein~60K0.96×
13Hamburg~40K0.96×
14Mecklenburg-Vorpommern~30K0.96×
15Rheinland-Pfalz~80K0.90×
16Bremen~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Astrology, Germany
0.76×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Astrology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Astrology audience
#·InterestCategoryAffinity×
01Western astrologyPolitics & Society16.34×
02Planets in astrologyPolitics & Society16.25×
03Tarot card gamesHealth11.72×
04HoroscopeHealth10.33×
05EminemMusic & Radio6.04×
06Kundalini yogaHealth4.66×
07AstrowocheNews4.64×
08Emotional intelligenceHealth3.75×
09MetaphysicsBusiness & Career3.72×
10Self-knowledge (psychology)Health3.31×
11Self-awarenessHealth3.08×
12SoulHealth2.57×
13Self careHealth2.12×
14HappinessHealth1.97×
15WomanKids & Family1.91×
16PsychologyBusiness & Career1.84×
17MotivationBusiness & Career1.82×
18Personal developmentBusiness & Career1.76×
19PhilosophyBusiness & Career1.61×
20Quality of lifeHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Astrology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Astrology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.94×
ExtroversionTHRILL1.50×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Astrology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
DIY MentalityTHRILL0.96×
TravellingTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Astrology have in Germany?

Astrology has an estimated audience of 1,816,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Astrology fans?

71.3% of Astrology fans are female, 28.7% are male, with an average age of 38.9 years.

03

Which brands do Astrology fans like most?

Astrology fans show strongest brand affinity for Horoscope (10.33×), Self-awareness (3.08×), and Planets in astrology (16.25×) over the country average.

04

Where do Astrology fans live in Germany?

Astrology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Astrology fans also like?

Beyond Astrology itself, the audience over-indexes on Self-awareness (3.08×), Planets in astrology (16.25×), Western astrology (16.34×), and Eminem (6.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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