Kundalini yoga Audience in Germany
A data profile of the people who buy, follow and care about Kundalini yoga in Germany — modelled from more than twelve digital signal sources. Kundalini yoga has an estimated audience of 1,751,260 people in Germany.
The average Kundalini yoga fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Latin music (genre), Yin yoga, Iyengar Yoga, with strongest over-indexing on Latin music (genre) (50.23× the country average).
Demographically, the Kundalini yoga audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kundalini yoga fan in Germany is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Latin music (genre).
At a glance
The key figures that characterise the Kundalini yoga profile in Germany.
Search interest · 12-month trend
Demographics of Kundalini yoga fans
74.4% are female, 25.6% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 36.8 |
| Estimated audience size | 1,751,260 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Kundalini yoga audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.4% |
| Brazil | 6.1% |
Geography
Where the Kundalini yoga audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.70× | |
| 02 | Hamburg | ~70K | 1.65× | |
| 03 | Schleswig-Holstein | ~90K | 1.40× | |
| 04 | Baden-Württemberg | ~300K | 1.19× | |
| 05 | Bayern | ~300K | 1.18× | |
| 06 | Hessen | ~100K | 1.03× | |
| 07 | Bremen | ~10K | 0.99× | |
| 08 | Brandenburg | ~50K | 0.95× | |
| 09 | Niedersachsen | ~200K | 0.94× | |
| 10 | Nordrhein-Westfalen | ~300K | 0.87× | |
| 11 | Mecklenburg-Vorpommern | ~30K | 0.83× | |
| 12 | Rheinland-Pfalz | ~70K | 0.81× | |
| 13 | Sachsen | ~60K | 0.74× | |
| 14 | Thüringen | ~30K | 0.70× | |
| 15 | Saarland | ~10K | 0.64× | |
| 16 | Sachsen-Anhalt | ~30K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kundalini yoga audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Latin music (genre) | Music & Radio | 50.23× | ||
| 02 | Isha Yoga | Sports | 48.93× | ||
| 03 | Sahaja Yoga | Sports | 45.48× | ||
| 04 | Iyengar Yoga | Sports | 37.83× | ||
| 05 | Rāja yoga | Sports | 36.10× | ||
| 06 | Bikram Yoga | Health | 31.74× | ||
| 07 | Bhakti yoga | Sports | 31.68× | ||
| 08 | Ashtanga vinyasa yoga | Health | 31.50× | ||
| 09 | Karma yoga | Health | 31.23× | ||
| 10 | Yin yoga | Sports | 30.11× | ||
| 11 | Hatha yoga | Health | 22.43× | ||
| 12 | Hot yoga | Sports | 20.41× | ||
| 13 | Yoga mat | Sports | 20.30× | ||
| 14 | Yoga Sutras of Patanjali | Politics & Society | 18.73× | ||
| 15 | Yoga pants | Fashion & Accessoires | 9.85× | ||
| 16 | Astrology | Health | 6.31× | ||
| 17 | Bohemianism | Fashion & Accessoires | 5.93× | ||
| 18 | Emotional intelligence | Health | 5.74× | ||
| 19 | Spirituality | Health | 3.63× | ||
| 20 | Wellness (alternative medicine) | Health | 2.73× |
Personality of the Kundalini yoga audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 6.07× | |
| Sports Activity | POWER | 3.19× | |
| Creativity | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Luxury Orientation | PREMIUM | 1.05× |
Frequently asked questions
How many fans does Kundalini yoga have in Germany?
Kundalini yoga has an estimated audience of 1,751,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kundalini yoga fans?
74.4% of Kundalini yoga fans are female, 25.6% are male, with an average age of 36.8 years.
Which brands do Kundalini yoga fans like most?
Kundalini yoga fans show strongest brand affinity for Latin music (genre) (50.23×), Yin yoga (30.11×), and Iyengar Yoga (37.83×) over the country average.
Where do Kundalini yoga fans live in Germany?
Kundalini yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Kundalini yoga fans also like?
Beyond Kundalini yoga itself, the audience over-indexes on Yin yoga (30.11×), Iyengar Yoga (37.83×), Hatha yoga (22.43×), and Karma yoga (31.23×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Kundalini yoga audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kundalini yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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