Kundalini yoga Audience in Germany
Kundalini yoga has an estimated audience of 1,751,260 people in Germany. 74.4% are female, 25.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Latin music (genre), Yin yoga, Iyengar Yoga, Hatha yoga, Karma yoga.
The average Kundalini yoga fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Latin music (genre), Yin yoga, Iyengar Yoga, with strongest over-indexing on Latin music (genre) (50.23× the country average). Demographically, the Kundalini yoga audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Kundalini yoga fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 36.8 |
| Estimated audience size | 1,751,260 |
Audience persona
The typical Kundalini yoga fan in Germany is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Latin music (genre).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 339,729 | 0.89× |
| Bayern | 335,861 | 1.19× |
| Baden-Württemberg | 287,585 | 1.2× |
| Niedersachsen | 162,527 | 0.96× |
| Berlin | 141,390 | 1.81× |
| Hessen | 139,464 | 1.05× |
| Schleswig-Holstein | 88,648 | 1.41× |
| Rheinland-Pfalz | 69,284 | 0.79× |
| Hamburg | 66,629 | 1.68× |
| Sachsen | 60,532 | 0.7× |
| Brandenburg | 50,954 | 0.94× |
| Thüringen | 27,849 | 0.62× |
| Mecklenburg-Vorpommern | 26,115 | 0.78× |
| Sachsen-Anhalt | 23,813 | 0.52× |
| Bremen | 14,210 | 0.95× |
| Saarland | 10,881 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Latin music (genre) | 50.23× | Music & Radio |
| Yin yoga | 30.11× | Sports |
| Iyengar Yoga | 37.83× | Sports |
| Hatha yoga | 22.43× | Health |
| Karma yoga | 31.23× | Health |
| Bikram Yoga | 31.74× | Health |
| Hot yoga | 20.41× | Sports |
| Ashtanga vinyasa yoga | 31.5× | Health |
| Yoga pants | 9.85× | Fashion & Accessoires |
| Isha Yoga | 48.93× | Sports |
| Rāja yoga | 36.1× | Sports |
| Sahaja Yoga | 45.48× | Sports |
| Yoga mat | 20.3× | Sports |
| Bhakti yoga | 31.68× | Sports |
| Yoga Sutras of Patanjali | 18.73× | Politics & Society |
| Emotional intelligence | 5.74× | Health |
| Astrology | 6.31× | Health |
| Bohemianism | 5.93× | Fashion & Accessoires |
| Spirituality | 3.63× | Health |
| Wellness (alternative medicine) | 2.73× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.19 |
| Sports Activity | POWER | 2.92 |
| Mindfulness | BALANCE | 2.49 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Design Affinity | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.4% |
| Brazil | 6.1% |
See Kundalini yoga audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kundalini yoga have in Germany?
Kundalini yoga has an estimated audience of 1,751,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kundalini yoga fans?
74.4% of Kundalini yoga fans are female, 25.6% are male, with an average age of 36.8 years.
Which brands do Kundalini yoga fans like most?
Kundalini yoga fans show strongest brand affinity for Latin music (genre) (50.23×), Yin yoga (30.11×), and Iyengar Yoga (37.83×) over the country average.
Where do Kundalini yoga fans live in Germany?
Kundalini yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 339,729), Bayern (reach 335,861), and Baden-Württemberg (reach 287,585). These three regions account for the largest share of the active audience.
What other brands do Kundalini yoga fans also like?
Beyond Kundalini yoga itself, the audience over-indexes on Yin yoga (30.11×), Iyengar Yoga (37.83×), Hatha yoga (22.43×), and Karma yoga (31.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kundalini yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.