Rascasse Audience Intelligence

Latin music (genre) Audience in Germany

A data profile of the people who buy, follow and care about Latin music (genre) in Germany — modelled from more than twelve digital signal sources. Latin music (genre) has an estimated audience of 1,832,705 people in Germany.

#85among Musical genre in Germany#2083among Topic in Germany#308in Music & Radio

The average Latin music (genre) fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kundalini yoga, Footloose (musical), Vacations, with strongest over-indexing on Kundalini yoga (50.23× the country average).

Demographically, the Latin music (genre) audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Latin music (genre) fan in Germany is balanced, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Kundalini yoga.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin music (genre) profile in Germany.

Audience size
1.8M
in Germany
Gender
52.3%♀
47.7% male
Age
35.4
average years
Country rank
#3670
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin music (genre) fans

52.3% are female, 47.7% are male, average age 35.4.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Latin music (genre) audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age35.4
Estimated audience size1,832,705
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Latin music (genre) audience in Germany
Age bracketShare%
16-1929%
20-2921%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Latin music (genre) audience comes from Germany.

Worldwide audience distribution share by country for Latin music (genre)
CountryShare
United States27.7%
Mexico10.3%
Spain6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin music (genre) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Latin music (genre) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.17×
02Berlin~90K1.16×
03Baden-Württemberg~300K1.10×
04Bremen~20K1.09×
05Hamburg~40K1.05×
06Saarland~20K1.03×
07Hessen~100K1.00×
08Mecklenburg-Vorpommern~30K0.98×
09Thüringen~50K0.97×
10Nordrhein-Westfalen~400K0.96×
11Rheinland-Pfalz~90K0.96×
12Schleswig-Holstein~60K0.96×
13Sachsen-Anhalt~50K0.96×
14Brandenburg~50K0.95×
15Sachsen~80K0.94×
16Niedersachsen~200K0.93×
Fig. 06

Affinity by region

Affinity by region — Latin music (genre), Germany
0.93×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin music (genre) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin music (genre) audience
#·InterestCategoryAffinity×
01Kundalini yogaHealth50.23×
02Footloose (musical)Music & Radio25.35×
03UniFiTechnology & Electronics10.39×
04Les Misérables (musical)Music & Radio9.18×
05Grease (musical)Music & Radio6.67×
06NellyMusic & Radio6.29×
07Salsa musicMusic & Radio5.92×
08Frida KahloArts & Culture5.23×
09ShakiraMusic & Radio4.35×
10Arnold SchwarzeneggerMovies & TV4.25×
11Bad BunnyMusic & Radio4.21×
12EurodanceMusic & Radio4.05×
13ReggaetonMusic & Radio3.79×
14Country rapMusic & Radio3.58×
15Michael JacksonMusic & Radio2.69×
16VacationsTravel & Leisure2.40×
17Tour de FranceSports2.36×
18RyanairTravel & Leisure2.19×
19German languagePolitics & Society1.93×
20NatureHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin music (genre) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin music (genre) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
TraditionCONSERVATISM1.45×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin music (genre) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Healthy LifestyleBALANCE0.82×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin music (genre) have in Germany?

Latin music (genre) has an estimated audience of 1,832,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Latin music (genre) fans?

52.3% of Latin music (genre) fans are female, 47.7% are male, with an average age of 35.4 years.

03

Which brands do Latin music (genre) fans like most?

Latin music (genre) fans show strongest brand affinity for Kundalini yoga (50.23×), Footloose (musical) (25.35×), and Vacations (2.4×) over the country average.

04

Where do Latin music (genre) fans live in Germany?

Latin music (genre) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Latin music (genre) fans also like?

Beyond Latin music (genre) itself, the audience over-indexes on Footloose (musical) (25.35×), Vacations (2.4×), Ryanair (2.19×), and Frida Kahlo (5.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Latin music (genre) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →