A data profile of the people who buy, follow and care about Latin music (genre) in Brazil — modelled from more than twelve digital signal sources. Latin music (genre) has an estimated audience of 4,646,951 people in Brazil.
Latin music (genre) has an estimated audience of 4,646,951 people in Brazil. 63.4% are female, 36.6% are male, average age 34.6. Top brand affinities: Bossa nova, Bad Bunny, Samba, Instagram, Rock music.
Top brand affinities include Bossa nova, Bad Bunny, Samba, with strongest over-indexing on Bossa nova (4.69× the country average).
Demographically, the Latin music (genre) audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Latin music (genre) fan in Brazil is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Bossa nova.
The key figures that characterise the Latin music (genre) profile in Brazil.
63.4% are female, 36.6% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 34.6 |
| Estimated audience size | 4,646,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Latin music (genre) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.7% |
| Mexico | 10.3% |
| Spain | 6.8% |
The strongest cross-interests of the Latin music (genre) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elza Soares | Music & Radio | 4.74× | ||
| 02 | Bossa nova | Music & Radio | 4.69× | ||
| 03 | Bad Bunny | Music & Radio | 4.15× | ||
| 04 | Maria Bethânia | Music & Radio | 3.80× | ||
| 05 | Gal Costa | Music & Radio | 3.56× | ||
| 06 | Samba | Music & Radio | 2.28× | ||
| 07 | MSN | News | 1.97× | ||
| 08 | Pop music | Music & Radio | 1.79× | ||
| 09 | Hip hop music | Music & Radio | 1.77× | ||
| 10 | Rock music | Music & Radio | 1.75× | ||
| 11 | Wikipedia | Internet & Social Media | 1.75× | ||
| 12 | Reggae | Music & Radio | 1.75× | ||
| 13 | Enel | Home & Garden | 1.70× | ||
| 14 | Soul music | Music & Radio | 1.67× | ||
| 15 | Country music | Music & Radio | 1.66× | ||
| 16 | Music download | Technology & Electronics | 1.66× | ||
| 17 | Forró | Music & Radio | 1.57× | ||
| 18 | Jazz music | Music & Radio | 1.55× | ||
| 19 | Preta Gil | Music & Radio | 1.54× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Community Orientation | OPEN | 1.31× | |
| Social Media Usage | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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