Preta Gil Audience in Brazil
Preta Gil has an estimated audience of 25,156,408 people in Brazil. 78.5% are female, 21.5% are male, average age 45.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Marina Sena, Jane the Virgin, Lucero (band), Daniela Mercury, Sense8.
The average Preta Gil fan in Brazil is 45.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Marina Sena, Jane the Virgin, Lucero (band), with strongest over-indexing on Marina Sena (28.47× the country average). Demographically, the Preta Gil audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Preta Gil fans
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 45.8 |
| Estimated audience size | 25,156,408 |
Audience persona
The typical Preta Gil fan in Brazil is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Marina Sena.
Preta Gil fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~7.5M | 1.15× |
| Minas Gerais | ~3.5M | 1.26× |
| Rio de Janeiro | ~3M | 1.34× |
| Bahia | ~2.5M | 1.37× |
| Rio Grande do Sul | ~1.5M | 1.14× |
| Paraná | ~1.5M | 0.89× |
| Pernambuco | ~1.5M | 1.14× |
| Ceará | ~1M | 0.95× |
| Santa Catarina | ~1M | 0.86× |
| Goiás | ~800K | 0.88× |
| Pará | ~700K | 0.91× |
| Maranhão | ~600K | 1× |
| Espírito Santo | ~600K | 1.11× |
| Paraíba | ~500K | 0.96× |
| Federal District | ~500K | 1.15× |
| Rio Grande do Norte | ~400K | 1× |
| Mato Grosso do Sul | ~400K | 1.06× |
| Alagoas | ~400K | 1.03× |
| Amazonas | ~400K | 0.86× |
| Mato Grosso | ~400K | 0.77× |
| Piauí | ~400K | 1.01× |
| Sergipe | ~300K | 1.18× |
| Rondônia | ~200K | 0.87× |
| Tocantins | ~100K | 0.8× |
| Amapá | ~80K | 0.9× |
| Acre | ~60K | 0.7× |
| Roraima | ~50K | 0.74× |
Top brand affinities of Preta Gil fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marina Sena | 28.47× | Music & Radio |
| Jane the Virgin | 36.08× | Movies & TV |
| Lucero (band) | 24.41× | Music & Radio |
| Daniela Mercury | 12.93× | Music & Radio |
| Sense8 | 24.9× | Movies & TV |
| Samba | 2.73× | Music & Radio |
| Ivete Sangalo | 4.47× | Music & Radio |
| GRES Estação Primeira de Mangueira | 9.92× | |
| Xuxa | 4.15× | Fashion & Accessoires |
| Ibirapuera Park | 3.61× | Travel & Leisure |
| City of Angels (film) | 35.13× | |
| Morana Acessórios | 7.92× | Fashion & Accessoires |
| Paolla Oliveira | 3.06× | Movies & TV |
| Politics | 1.5× | Politics & Society |
| Brooklyn Nine-Nine | 15.79× | Movies & TV |
| Peaky Blinders (TV series) | 3.53× | Movies & TV |
| Demi Moore | 3.19× | Movies & TV |
| Samba school | 2.58× | Music & Radio |
| Dance | 1.64× | Business & Career |
| Stranger Things | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.52 |
| Creativity | OPEN | 1.37 |
| Tradition | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.24 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 94.7% |
| Portugal | 1.9% |
| United States | 0.6% |
See Preta Gil audiences in other countries
More Singer-songwriter audiences in Brazil
- Ana Castela (11,259,390)
- CVC (10,534,286)
- Roberto Carlos (singer) (9,520,299)
- Flo Rida (7,585,741)
- Ira! (6,727,241)
Frequently asked questions
How many fans does Preta Gil have in Brazil?
Preta Gil has an estimated audience of 25,156,408 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Preta Gil fans?
78.5% of Preta Gil fans are female, 21.5% are male, with an average age of 45.8 years.
Which brands do Preta Gil fans like most?
Preta Gil fans show strongest brand affinity for Marina Sena (28.47×), Jane the Virgin (36.08×), and Lucero (band) (24.41×) over the country average.
Where do Preta Gil fans live in Brazil?
Preta Gil fans in Brazil are most concentrated in São Paulo (reach ~7.5M), Minas Gerais (reach ~3.5M), and Rio de Janeiro (reach ~3M). These three regions account for the largest share of the active audience.
What other brands do Preta Gil fans also like?
Beyond Preta Gil itself, the audience over-indexes on Jane the Virgin (36.08×), Lucero (band) (24.41×), Daniela Mercury (12.93×), and Sense8 (24.9×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Preta Gil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.