A data profile of the people who buy, follow and care about Preta Gil in Brazil — modelled from more than twelve digital signal sources. Preta Gil has an estimated audience of 18,973,386 people in Brazil.
The average Preta Gil fan in Brazil is 45.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Marina Sena, Jane the Virgin, Daniela Mercury, with strongest over-indexing on Marina Sena (28.47× the country average).
Demographically, the Preta Gil audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Preta Gil fan in Brazil is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Marina Sena.
The key figures that characterise the Preta Gil profile in Brazil.
78.5% are female, 21.5% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 45.8 |
| Estimated audience size | 18,973,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Preta Gil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.1% |
| Portugal | 2.5% |
| United States | 0.7% |
Where the Preta Gil audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bahia | ~2.5M | 1.37× | |
| 02 | Rio de Janeiro | ~3M | 1.34× | |
| 03 | Minas Gerais | ~3.5M | 1.26× | |
| 04 | Sergipe | ~300K | 1.18× | |
| 05 | São Paulo | ~7.5M | 1.15× | |
| 06 | Federal District | ~500K | 1.15× | |
| 07 | Rio Grande do Sul | ~1.5M | 1.14× | |
| 08 | Pernambuco | ~1.5M | 1.14× | |
| 09 | Espírito Santo | ~600K | 1.11× | |
| 10 | Mato Grosso do Sul | ~400K | 1.06× | |
| 11 | Alagoas | ~400K | 1.03× | |
| 12 | Piauí | ~400K | 1.01× | |
| 13 | Maranhão | ~600K | 1.00× | |
| 14 | Rio Grande do Norte | ~400K | 1.00× | |
| 15 | Paraíba | ~500K | 0.96× | |
| 16 | Ceará | ~1M | 0.95× | |
| 17 | Pará | ~700K | 0.91× | |
| 18 | Amapá | ~80K | 0.90× | |
| 19 | Paraná | ~1.5M | 0.89× | |
| 20 | Goiás | ~800K | 0.88× | |
| 21 | Rondônia | ~200K | 0.87× | |
| 22 | Santa Catarina | ~1M | 0.86× | |
| 23 | Amazonas | ~400K | 0.86× | |
| 24 | Tocantins | ~100K | 0.80× | |
| 25 | Mato Grosso | ~400K | 0.77× | |
| 26 | Roraima | ~50K | 0.74× | |
| 27 | Acre | ~60K | 0.70× |
The strongest cross-interests of the Preta Gil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jane the Virgin | Movies & TV | 36.08× | ||
| 02 | City of Angels (film) | Movie / TV Show / Series | 35.13× | ||
| 03 | Marina Sena | Music & Radio | 28.47× | ||
| 04 | Sense8 | Movies & TV | 24.90× | ||
| 05 | Lucero (band) | Music & Radio | 24.41× | ||
| 06 | Brooklyn Nine-Nine | Movies & TV | 15.79× | ||
| 07 | Daniela Mercury | Music & Radio | 12.93× | ||
| 08 | GRES Estação Primeira de Mangueira | Topic | 9.92× | ||
| 09 | Morana Acessórios | Fashion & Accessoires | 7.92× | ||
| 10 | Claudia Leitte | Movies & TV | 6.80× | ||
| 11 | Ivete Sangalo | Music & Radio | 4.47× | ||
| 12 | Xuxa | Fashion & Accessoires | 4.15× | ||
| 13 | Ibirapuera Park | Travel & Leisure | 3.61× | ||
| 14 | Peaky Blinders (TV series) | Movies & TV | 3.53× | ||
| 15 | Diogo Nogueira | Music & Radio | 3.47× | ||
| 16 | Demi Moore | Movies & TV | 3.19× | ||
| 17 | Paolla Oliveira | Movies & TV | 3.06× | ||
| 18 | Samba | Music & Radio | 2.73× | ||
| 19 | Samba school | Music & Radio | 2.58× | ||
| 20 | Politics | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Creativity | OPEN | 1.37× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Risk Appetite | THRILL | 0.97× | |
| Patriotism | CONSERVATISM | 0.99× |
Preta Gil has an estimated audience of 18,973,386 people in Brazil, concentrated in São Paulo and Minas Gerais.
78.5% of Preta Gil fans are female, 21.5% are male, with an average age of 45.8 years.
Preta Gil fans show strongest brand affinity for Marina Sena (28.47×), Jane the Virgin (36.08×), and Daniela Mercury (12.93×) over the country average.
Preta Gil fans in Brazil are most concentrated in São Paulo (reach ~7.5M), Minas Gerais (reach ~3.5M), and Rio de Janeiro (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Preta Gil itself, the audience over-indexes on Jane the Virgin (36.08×), Daniela Mercury (12.93×), Lucero (band) (24.41×), and Sense8 (24.9×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Preta Gil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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