CVC Audience in Brazil
CVC has an estimated audience of 11,753,403 people in Brazil. 58.6% are female, 41.4% are male, average age 38.5. Top brand affinities: Carcassonne (board game), Tracy Chapman, Metin2, Instagram, america de cali.
Top brand affinities include Carcassonne (board game), Tracy Chapman, Metin2, with strongest over-indexing on Carcassonne (board game) (179.88× the country average). Demographically, the CVC audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Individualism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of CVC fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 38.5 |
| Estimated audience size | 11,753,403 |
Audience persona
The typical CVC fan in Brazil is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Carcassonne (board game).
Top brand affinities of CVC fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carcassonne (board game) | 179.88× | Games |
| Tracy Chapman | 20.89× | Music & Radio |
| Metin2 | 29.46× | Games |
| 1.68× | Internet & Social Media | |
| america de cali | 5.23× | Sports |
| Milk | 2.56× | Food & Beverages |
| Rock music | 1.76× | Music & Radio |
| Country music | 1.66× | Music & Radio |
| Pop music | 1.75× | Music & Radio |
| The Wire | 7.57× | Movies & TV |
| Hip hop music | 1.66× | Music & Radio |
| Jazz music | 1.55× | Music & Radio |
| Soul music | 1.57× | Music & Radio |
| Junji Ito | 6.63× | Literature |
| Stitch! | 1.76× | Movies & TV |
| Localiza | 1.67× | Cars & Mobility |
| Ashton Kutcher | 5.37× | Movies & TV |
| Bad Bunny | 2.5× | Music & Radio |
| John Wick 2 | 6.64× | Movies & TV |
| Enel | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.95 |
| Individualism | JOY | 1.5 |
| Convenience Orientation | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.33 |
| Tradition | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 82.7% |
| United States | 5.2% |
| Japan | 2.2% |
See CVC audiences in other countries
More Singer-songwriter audiences in Brazil
- Preta Gil (25,156,409)
- Ana Castela (11,259,390)
- Roberto Carlos (singer) (9,520,299)
- Flo Rida (7,585,741)
- Ira! (6,727,241)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for CVC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.