A data profile of the people who buy, follow and care about CVC in Brazil — modelled from more than twelve digital signal sources. CVC has an estimated audience of 11,495,305 people in Brazil.
CVC has an estimated audience of 11,495,305 people in Brazil. 58.6% are female, 41.4% are male, average age 38.5. Top brand affinities: Carcassonne (board game), Tracy Chapman, Metin2, Instagram, Milk.
Top brand affinities include Carcassonne (board game), Tracy Chapman, Metin2, with strongest over-indexing on Carcassonne (board game) (179.88× the country average).
Demographically, the CVC audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Individualism.
The typical CVC fan in Brazil is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Carcassonne (board game).
The key figures that characterise the CVC profile in Brazil.
58.6% are female, 41.4% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 38.5 |
| Estimated audience size | 11,495,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide CVC audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 81.8% |
| United States | 5.6% |
| Japan | 2.2% |
The strongest cross-interests of the CVC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcassonne (board game) | Games | 179.88× | ||
| 02 | Metin2 | Games | 29.46× | ||
| 03 | Tracy Chapman | Music & Radio | 20.89× | ||
| 04 | The Wire | Movies & TV | 7.57× | ||
| 05 | Junji Ito | Literature | 6.63× | ||
| 06 | Ashton Kutcher | Movies & TV | 5.37× | ||
| 07 | america de cali | Sports | 5.23× | ||
| 08 | Yogurt | Food & Beverages | 4.98× | ||
| 09 | Al Pacino | Movies & TV | 2.89× | ||
| 10 | Milk | Food & Beverages | 2.56× | ||
| 11 | Bad Bunny | Music & Radio | 2.50× | ||
| 12 | Rock music | Music & Radio | 1.76× | ||
| 13 | Pop music | Music & Radio | 1.75× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | Localiza | Cars & Mobility | 1.67× | ||
| 16 | Country music | Music & Radio | 1.66× | ||
| 17 | Hip hop music | Music & Radio | 1.66× | ||
| 18 | Enel | Home & Garden | 1.64× | ||
| 19 | Soul music | Music & Radio | 1.57× | ||
| 20 | Jazz music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Individualism | JOY | 1.50× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for CVC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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