A data profile of the people who buy, follow and care about Roberto Carlos (singer) in Brazil — modelled from more than twelve digital signal sources. Roberto Carlos (singer) has an estimated audience of 8,678,538 people in Brazil.
Roberto Carlos (singer) has an estimated audience of 8,678,538 people in Brazil. 71.6% are female, 28.4% are male, average age 49.0. Top brand affinities: Mango, Bossa nova, Rita Lee, Engenheiros do Hawaii, Titãs.
Top brand affinities include Mango, Bossa nova, Rita Lee, with strongest over-indexing on Mango (51.65× the country average).
Demographically, the Roberto Carlos (singer) audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Roberto Carlos (singer) fan in Brazil is more female, around 49.0 years old, with strong Tradition tendencies and a notable affinity for Mango.
The key figures that characterise the Roberto Carlos (singer) profile in Brazil.
71.6% are female, 28.4% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 49.0 |
| Estimated audience size | 8,678,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 45% |
of the worldwide Roberto Carlos (singer) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 50.5% |
| Spain | 6.2% |
| United States | 5.6% |
The strongest cross-interests of the Roberto Carlos (singer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 51.65× | ||
| 02 | B.B. King | Music & Radio | 22.63× | ||
| 03 | O Rappa | Music & Radio | 20.13× | ||
| 04 | Engenheiros do Hawaii | Music & Radio | 19.77× | ||
| 05 | Titãs | Music & Radio | 18.41× | ||
| 06 | Jota Quest | Music & Radio | 14.57× | ||
| 07 | Rod Stewart | Music & Radio | 14.37× | ||
| 08 | Lulu Santos | Music & Radio | 14.17× | ||
| 09 | Atlético Nacional | Sports | 13.73× | ||
| 10 | Rita Lee | Music & Radio | 13.12× | ||
| 11 | Bossa nova | Music & Radio | 11.07× | ||
| 12 | Charlie Brown Jr. | Music & Radio | 10.01× | ||
| 13 | Maria Bethânia | Music & Radio | 8.11× | ||
| 14 | Roupa Nova | Music & Radio | 7.61× | ||
| 15 | Marisa Monte | Music & Radio | 5.98× | ||
| 16 | Country music | Music & Radio | 2.53× | ||
| 17 | Pop music | Music & Radio | 2.41× | ||
| 18 | Rock music | Music & Radio | 2.40× | ||
| 19 | Internet & Social Media | 2.25× | |||
| 20 | Shopping malls | Shopping | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.02× | |
| Spirituality | BALANCE | 1.61× | |
| Creativity | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Roberto Carlos (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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