Roberto Carlos (singer) Audience in Brazil
Roberto Carlos (singer) has an estimated audience of 9,520,299 people in Brazil. 71.6% are female, 28.4% are male, average age 49.0. Top brand affinities: Mango, Rita Lee, Bossa nova, Engenheiros do Hawaii, Titãs.
Top brand affinities include Mango, Rita Lee, Bossa nova, with strongest over-indexing on Mango (51.65× the country average). Demographically, the Roberto Carlos (singer) audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Tradition, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Roberto Carlos (singer) fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 49.0 |
| Estimated audience size | 9,520,299 |
Audience persona
The typical Roberto Carlos (singer) fan in Brazil is more female, around 49.0 years old, with strong Tradition tendencies and a notable affinity for Mango.
Top brand affinities of Roberto Carlos (singer) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mango | 51.65× | Shopping |
| Rita Lee | 13.12× | Music & Radio |
| Bossa nova | 11.07× | Music & Radio |
| Engenheiros do Hawaii | 19.77× | Music & Radio |
| Titãs | 18.41× | Music & Radio |
| Rod Stewart | 14.37× | Music & Radio |
| Atlético Nacional | 13.73× | Sports |
| Jota Quest | 14.57× | Music & Radio |
| Maria Bethânia | 8.11× | Music & Radio |
| Lulu Santos | 14.17× | Music & Radio |
| 2.25× | Internet & Social Media | |
| Country music | 2.53× | Music & Radio |
| O Rappa | 20.13× | Music & Radio |
| Rock music | 2.4× | Music & Radio |
| Pop music | 2.41× | Music & Radio |
| B.B. King | 22.63× | Music & Radio |
| Marisa Monte | 5.98× | Music & Radio |
| Preta Gil | 1.96× | Music & Radio |
| Roupa Nova | 7.61× | Music & Radio |
| Charlie Brown Jr. | 10.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.02 |
| Spirituality | BALANCE | 1.61 |
| Creativity | OPEN | 1.54 |
| Individualism | JOY | 1.5 |
| Convenience Orientation | PREMIUM | 1.42 |
| Social Media Usage | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 53.6% |
| Spain | 5.7% |
| United States | 5.0% |
See Roberto Carlos (singer) audiences in other countries
- Roberto Carlos (singer) — Germany
- Roberto Carlos (singer) — United States
- Roberto Carlos (singer) — United Kingdom
- Roberto Carlos (singer) — France
- Roberto Carlos (singer) — Italy
- Roberto Carlos (singer) — Spain
- Roberto Carlos (singer) — Japan
- Roberto Carlos (singer) — South Korea
- Roberto Carlos (singer) — India
- Roberto Carlos (singer) — Canada
- Roberto Carlos (singer) — Mexico
More Singer-songwriter audiences in Brazil
- Preta Gil (25,156,409)
- Ana Castela (11,259,390)
- CVC (10,534,286)
- Flo Rida (7,585,741)
- Ira! (6,727,241)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Roberto Carlos (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.