A data profile of the people who buy, follow and care about Flo Rida in Brazil — modelled from more than twelve digital signal sources. Flo Rida has an estimated audience of 7,471,814 people in Brazil.
Flo Rida has an estimated audience of 7,471,814 people in Brazil. 58.1% are female, 41.9% are male, average age 35.9. Top brand affinities: Josh Hutcherson, Nelly Furtado, Giveaways, Sean Kingston, Iggy Azalea.
Top brand affinities include Josh Hutcherson, Nelly Furtado, Giveaways, with strongest over-indexing on Josh Hutcherson (629.25× the country average).
Demographically, the Flo Rida audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Flo Rida fan in Brazil is more female, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Josh Hutcherson.
The key figures that characterise the Flo Rida profile in Brazil.
58.1% are female, 41.9% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 35.9 |
| Estimated audience size | 7,471,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Flo Rida audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 38.8% |
| Brazil | 24.3% |
| Argentina | 3.6% |
The strongest cross-interests of the Flo Rida audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Josh Hutcherson | Movies & TV | 629.25× | ||
| 02 | Sean Kingston | Movies & TV | 174.05× | ||
| 03 | Nelly Furtado | Music & Radio | 163.62× | ||
| 04 | Giveaways | Shopping | 160.95× | ||
| 05 | Iggy Azalea | Music & Radio | 60.75× | ||
| 06 | Holland Roden | Movies & TV | 57.59× | ||
| 07 | Charlotte Gainsbourg | Movies & TV | 53.75× | ||
| 08 | Pharrell Williams | Music & Radio | 38.77× | ||
| 09 | Boney M. | Music & Radio | 36.66× | ||
| 10 | Donna Summer | Music & Radio | 34.71× | ||
| 11 | Usher (entertainer) | Music & Radio | 25.57× | ||
| 12 | Akon | Music & Radio | 24.85× | ||
| 13 | Gwen Stefani | Music & Radio | 22.72× | ||
| 14 | Jessie J | Music & Radio | 16.33× | ||
| 15 | Kesha | Music & Radio | 15.91× | ||
| 16 | Hailee Steinfeld | Movies & TV | 13.06× | ||
| 17 | Bonnie Tyler | Music & Radio | 12.16× | ||
| 18 | Zara Larsson | Music & Radio | 11.00× | ||
| 19 | Sabrina Carpenter | Music & Radio | 9.97× | ||
| 20 | Canada | Travel & Leisure | 2.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 40.93× | |
| Sustainability | BALANCE | 2.28× | |
| Mindfulness | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.45× | |
| Tradition | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Flo Rida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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