Nelly Furtado Audience in United States

Nelly Furtado logo

Nelly Furtado has an estimated audience of 3,195,709 people in United States. 62.9% are female, 37.1% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Nightstand, Flo Rida, Western Michigan University, Nicole Scherzinger, Christina Milian.

The average Nelly Furtado fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nightstand, Flo Rida, Western Michigan University, with strongest over-indexing on Nightstand (54.44× the country average). Demographically, the Nelly Furtado audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Nelly Furtado fans

Demographic split for Nelly Furtado audience in United States
MetricValue
Female62.9%
Male37.1%
Average age34.5
Estimated audience size3,195,709

Audience persona

The typical Nelly Furtado fan in United States is more female, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Nightstand.

Top regions in United States

Top regions ranked by reach for Nelly Furtado in United States
RegionReachAffinity
California529,0251.51×
Texas362,7881.32×
Florida259,8581.2×
New York240,4701.35×
Illinois135,5991.27×
Pennsylvania115,1641.07×
New Jersey106,7691.31×
Georgia105,8541.08×
North Carolina103,5151.08×
Ohio98,7201×
Virginia91,5081.18×
Michigan86,3881.03×
Massachusetts79,9191.27×
Arizona74,2961.14×
Maryland74,1041.35×
Washington74,0741.16×
Tennessee60,1800.94×
Colorado56,2321.12×
Indiana54,7690.94×
Missouri46,3650.9×
Wisconsin42,7300.89×
South Carolina42,4530.88×
Oregon41,4721.13×
Minnesota40,7920.89×
Connecticut40,4091.26×
Louisiana39,7350.96×
Nevada38,6921.25×
Kentucky34,0610.85×
Oklahoma31,7020.89×
Alabama30,3380.68×
Utah23,5410.82×
Kansas21,7990.87×
Arkansas20,2230.77×
Iowa20,0890.76×
Mississippi18,0270.68×
New Mexico17,3461.08×
Hawaii14,1891.03×
Nebraska14,1030.88×
Idaho12,6070.79×
Washington, District of Columbia12,1841.27×
Rhode Island12,0381.18×
New Hampshire11,9430.95×
West Virginia11,0680.74×
Maine9,2510.81×
Delaware8,2310.93×
Montana7,1040.8×
South Dakota5,1610.7×
Alaska5,1160.75×
North Dakota4,8290.74×
Vermont4,7470.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nelly Furtado audience
BrandAffinityCategory
Nightstand54.44×Home & Garden
Flo Rida13.64×Music & Radio
Western Michigan University59.03×Business & Career
Nicole Scherzinger23.88×Music & Radio
Christina Milian31.65×Music & Radio
Smash Mouth43.95×Music & Radio
KK Crvena zvezda106.83×Sports
Dido (singer)36.14×Music & Radio
The Pussycat Dolls59.79×Music & Radio
Mossimo87.27×Fashion & Accessoires
Chest of drawers21.58×Home & Garden
Jewel (singer)16.07×Music & Radio
Natasha Bedingfield33.63×Music & Radio
Suzanne Vega54.48×Music & Radio
YouTube Music5.01×Internet & Social Media
Diddy5.79×Music & Radio
Boot Barn7.97×Fashion & Accessoires
Dua Lipa9.29×Music & Radio
Reindeer18.22×Pets & Animals
Diesel7.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nelly Furtado audience
TraitClusterScore
MindfulnessBALANCE1.49
ExtroversionTHRILL1.45
TraditionCONSERVATISM1.32
SpiritualityBALANCE1.17
IndulgenceJOY1.15
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Nelly Furtado
CountryShare
United States21.5%
Germany15.6%
United Kingdom6.6%

See Nelly Furtado audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Nelly Furtado have in United States?

Nelly Furtado has an estimated audience of 3,195,709 people in United States, concentrated in California and Texas.

What is the gender split and age of Nelly Furtado fans?

62.9% of Nelly Furtado fans are female, 37.1% are male, with an average age of 34.5 years.

Which brands do Nelly Furtado fans like most?

Nelly Furtado fans show strongest brand affinity for Nightstand (54.44×), Flo Rida (13.64×), and Western Michigan University (59.03×) over the country average.

Where do Nelly Furtado fans live in United States?

Nelly Furtado fans in United States are most concentrated in California (reach 529,025), Texas (reach 362,788), and Florida (reach 259,858). These three regions account for the largest share of the active audience.

What other brands do Nelly Furtado fans also like?

Beyond Nelly Furtado itself, the audience over-indexes on Flo Rida (13.64×), Western Michigan University (59.03×), Nicole Scherzinger (23.88×), and Christina Milian (31.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nelly Furtado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.