Nightstand Audience in United States

Nightstand logo

Nightstand has an estimated audience of 1,312,976 people in United States. 76.4% are female, 23.6% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Nelly Furtado, Chest of drawers, Headboard (furniture), Loveseat, American Furniture Warehouse.

The average Nightstand fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nelly Furtado, Chest of drawers, Headboard (furniture), with strongest over-indexing on Nelly Furtado (32.29× the country average). Demographically, the Nightstand audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Nightstand fans

Demographic split for Nightstand audience in United States
MetricValue
Female76.4%
Male23.6%
Average age42.5
Estimated audience size1,312,976

Audience persona

The typical Nightstand fan in United States is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Nelly Furtado.

Top regions in United States

Top regions ranked by reach for Nightstand in United States
RegionReachAffinity
California180,1871.25×
Texas147,3531.31×
Florida102,2821.15×
New York82,2991.12×
Illinois50,3891.15×
North Carolina47,2571.2×
Georgia46,6951.15×
Pennsylvania42,5800.96×
Ohio39,0410.97×
New Jersey35,9781.08×
Michigan35,1701.02×
Virginia34,5011.08×
Washington32,1421.22×
Tennessee29,0761.1×
Massachusetts28,4181.1×
Arizona26,6090.99×
Indiana24,4411.02×
Colorado24,1421.17×
South Carolina22,6961.15×
Missouri21,7291.03×
Maryland21,6720.96×
Minnesota21,1901.13×
Wisconsin19,4480.98×
Louisiana17,4111.03×
Alabama16,4880.9×
Oregon16,4721.09×
Kentucky16,2370.99×
Utah15,2751.3×
Connecticut13,2491.01×
Oklahoma12,3730.85×
Nevada12,2620.97×
Arkansas11,7491.09×
Iowa10,3100.95×
Kansas10,2780.99×
Mississippi9,5620.88×
Idaho7,3671.12×
Nebraska6,3070.96×
New Mexico5,1570.78×
West Virginia4,9340.81×
New Hampshire4,7280.91×
Maine4,4570.95×
Washington, District of Columbia3,8600.98×
Montana3,7201.02×
Hawaii3,7040.66×
Rhode Island3,6080.86×
South Dakota2,8060.92×
Delaware2,7580.76×
North Dakota2,5920.96×
Vermont1,6980.74×
Alaska1,5710.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nightstand audience
BrandAffinityCategory
Nelly Furtado32.29×Music & Radio
Chest of drawers37.62×Home & Garden
Headboard (furniture)24.56×Home & Garden
Loveseat25.92×Home & Garden
American Furniture Warehouse19.21×Shopping
Recliner12.89×Home & Garden
Rooms To Go10.92×Home & Garden
Coffee table11.53×Food & Beverages
Bar stool18.37×Home & Garden
Shelf (storage)8.33×Home & Garden
Ashley Furniture HomeStores5.64×Home & Garden
Thanksgiving dinner8.04×Kids & Family
Bedroom4.14×Home & Garden
Sofa bed9.04×Home & Garden
Closet6.86×Fashion & Accessoires
Bedroom furniture5.34×Home & Garden
Bed frame5.14×Home & Garden
Dining room5.13×Home & Garden
Houzz5.87×Home & Garden
Mattress Firm6.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nightstand audience
TraitClusterScore
Design AffinityPREMIUM1.93
Quality AwarenessPREMIUM1.66
Price SensitivityPREMIUM1.48
IndulgenceJOY1.46
CreativityOPEN1.27
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Nightstand
CountryShare
United States21.7%
Romania4.5%
United Kingdom4.3%

See Nightstand audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Nightstand have in United States?

Nightstand has an estimated audience of 1,312,976 people in United States, concentrated in California and Texas.

What is the gender split and age of Nightstand fans?

76.4% of Nightstand fans are female, 23.6% are male, with an average age of 42.5 years.

Which brands do Nightstand fans like most?

Nightstand fans show strongest brand affinity for Nelly Furtado (32.29×), Chest of drawers (37.62×), and Headboard (furniture) (24.56×) over the country average.

Where do Nightstand fans live in United States?

Nightstand fans in United States are most concentrated in California (reach 180,187), Texas (reach 147,353), and Florida (reach 102,282). These three regions account for the largest share of the active audience.

What other brands do Nightstand fans also like?

Beyond Nightstand itself, the audience over-indexes on Chest of drawers (37.62×), Headboard (furniture) (24.56×), Loveseat (25.92×), and American Furniture Warehouse (19.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nightstand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.