Headboard (furniture) Audience in United States

Headboard (furniture) has an estimated audience of 3,411,142 people in United States. 70.0% are female, 30.0% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Gazebo, Indeed.com, CarGurus.

The average Headboard (furniture) fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Gazebo, with strongest over-indexing on Google Maps (7.57× the country average). Demographically, the Headboard (furniture) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Headboard (furniture) fans

Demographic split for Headboard (furniture) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age43.8
Estimated audience size3,411,142

Audience persona

The typical Headboard (furniture) fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Headboard (furniture) in United States
RegionReachAffinity
California431,2391.15×
Texas305,8791.04×
New York268,8111.41×
Florida226,5690.98×
Illinois135,6461.19×
Pennsylvania120,2361.05×
Georgia117,9571.12×
North Carolina111,7581.09×
Ohio100,9590.96×
New Jersey100,7181.16×
Virginia89,1131.07×
Michigan88,7841×
Massachusetts80,9041.2×
Washington70,7431.03×
Tennessee69,2911.01×
Maryland67,3081.15×
Arizona63,2740.91×
Indiana58,9390.95×
Alabama54,1731.14×
Missouri53,7230.98×
South Carolina53,1381.04×
Minnesota53,0221.08×
Colorado51,9970.97×
Wisconsin49,3840.96×
Louisiana45,4451.03×
Kentucky38,9520.91×
Connecticut38,4271.12×
Oregon38,1340.98×
Oklahoma35,8930.95×
Mississippi30,1521.07×
Iowa27,9691×
Arkansas27,1010.96×
Nevada26,7520.81×
Utah26,6790.87×
Kansas24,4550.91×
Nebraska15,9460.93×
New Mexico14,0550.82×
Washington, District of Columbia14,0501.37×
Idaho13,9380.81×
New Hampshire12,1270.9×
Hawaii11,7700.8×
West Virginia11,6750.73×
Rhode Island11,2791.04×
Maine11,2060.92×
Delaware9,0610.96×
Montana8,7780.93×
South Dakota8,4491.07×
North Dakota6,3790.91×
Vermont5,1230.86×
Wyoming3,4400.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Headboard (furniture) audience
BrandAffinityCategory
Google Maps7.57×Internet & Social Media
Capital One6.97×Business & Career
Gazebo33.33×Home & Garden
Indeed.com6.41×Business & Career
CarGurus7.54×Cars & Mobility
Google News7.11×News
Circle K8.27×Shopping
Escape the room22.75×Games
Enterprise Rent-A-Car6.95×Cars & Mobility
Nightstand26.47×Home & Garden
DeviantArt6.84×Internet & Social Media
Kendra Scott10.05×Fashion & Accessoires
AccuWeather6.08×Home & Garden
Chandelier16.34×Home & Garden
Khan Academy7.57×Business & Career
Bar stool18.45×Home & Garden
Bed frame6.67×Home & Garden
ICloud7.69×Technology & Electronics
Apple Store6.31×Shopping
Billy Bob Thornton6.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Headboard (furniture) audience
TraitClusterScore
Design AffinityPREMIUM2.32
Quality AwarenessPREMIUM1.59
IndulgenceJOY1.54
DIY MentalityTHRILL1.4
Family OrientationCONSERVATISM1.34
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Headboard (furniture)
CountryShare
United States26.1%
United Kingdom11.7%
Germany4.9%

See Headboard (furniture) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Headboard (furniture) have in United States?

Headboard (furniture) has an estimated audience of 3,411,142 people in United States, concentrated in California and Texas.

What is the gender split and age of Headboard (furniture) fans?

70.0% of Headboard (furniture) fans are female, 30.0% are male, with an average age of 43.8 years.

Which brands do Headboard (furniture) fans like most?

Headboard (furniture) fans show strongest brand affinity for Google Maps (7.57×), Capital One (6.97×), and Gazebo (33.33×) over the country average.

Where do Headboard (furniture) fans live in United States?

Headboard (furniture) fans in United States are most concentrated in California (reach 431,239), Texas (reach 305,879), and New York (reach 268,811). These three regions account for the largest share of the active audience.

What other brands do Headboard (furniture) fans also like?

Beyond Headboard (furniture) itself, the audience over-indexes on Capital One (6.97×), Gazebo (33.33×), Indeed.com (6.41×), and CarGurus (7.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Headboard (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.