Headboard (furniture) Audience in United States

Headboard (furniture) logo

Headboard (furniture) has an estimated audience of 3,411,142 people in United States. 70.0% are female, 30.0% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Fairy godmother, Historic site, Governor of Michigan, Goop, Vocal harmony.

The average Headboard (furniture) fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fairy godmother, Historic site, Governor of Michigan, with strongest over-indexing on Fairy godmother (16.34× the country average). Demographically, the Headboard (furniture) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Headboard (furniture) fans

Demographic split for Headboard (furniture) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age43.8
Estimated audience size3,411,142

Audience persona

The typical Headboard (furniture) fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Headboard (furniture) in United States
RegionReachAffinity
California431,2391.15×
Texas305,8791.04×
New York268,8111.41×
Florida226,5690.98×
Illinois135,6461.19×
Pennsylvania120,2361.05×
Georgia117,9571.12×
North Carolina111,7581.09×
Ohio100,9590.96×
New Jersey100,7181.16×
Virginia89,1131.07×
Michigan88,7841×
Massachusetts80,9041.2×
Washington70,7431.03×
Tennessee69,2911.01×
Maryland67,3081.15×
Arizona63,2740.91×
Indiana58,9390.95×
Alabama54,1731.14×
Missouri53,7230.98×
South Carolina53,1381.04×
Minnesota53,0221.08×
Colorado51,9970.97×
Wisconsin49,3840.96×
Louisiana45,4451.03×
Kentucky38,9520.91×
Connecticut38,4271.12×
Oregon38,1340.98×
Oklahoma35,8930.95×
Mississippi30,1521.07×
Iowa27,9691×
Arkansas27,1010.96×
Nevada26,7520.81×
Utah26,6790.87×
Kansas24,4550.91×
Nebraska15,9460.93×
New Mexico14,0550.82×
Washington, District of Columbia14,0501.37×
Idaho13,9380.81×
New Hampshire12,1270.9×
Hawaii11,7700.8×
West Virginia11,6750.73×
Rhode Island11,2791.04×
Maine11,2060.92×
Delaware9,0610.96×
Montana8,7780.93×
South Dakota8,4491.07×
North Dakota6,3790.91×
Vermont5,1230.86×
Wyoming3,4400.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Headboard (furniture) audience
BrandAffinityCategory
Fairy godmother16.34×Literature
Historic site4.78×Arts & Culture
Governor of Michigan7.76×Politics & Society
Goop5.21×Internet & Social Media
Vocal harmony3.97×Music & Radio
Hipster7.49×Politics & Society
Cherish (group)8.3×Music & Radio
Grinch2.91×Movies & TV
headspace6.54×Health
Jesse Plemons2.28×Movies & TV
Hibachi5.19×Food & Beverages
Wok4.28×Food & Beverages
Mathcore5.13×Music & Radio
Geotechnical investigation18.45×Business & Career
Google Home4.06×Technology & Electronics
edureka22.08×Business & Career
Grace Slick5.07×Music & Radio
TV Fanatic5.88×Movies & TV
El Paso County, Colorado6.96×Travel & Leisure
W. Kamau Bell12.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Headboard (furniture) audience
TraitClusterScore
Design AffinityPREMIUM2.32
Quality AwarenessPREMIUM1.59
IndulgenceJOY1.54
DIY MentalityTHRILL1.4
Family OrientationCONSERVATISM1.34
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Headboard (furniture)
CountryShare
United States26.1%
United Kingdom11.7%
Germany4.9%

See Headboard (furniture) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Headboard (furniture) have in United States?

Headboard (furniture) has an estimated audience of 3,411,142 people in United States, concentrated in California and Texas.

What is the gender split and age of Headboard (furniture) fans?

70.0% of Headboard (furniture) fans are female, 30.0% are male, with an average age of 43.8 years.

Which brands do Headboard (furniture) fans like most?

Headboard (furniture) fans show strongest brand affinity for Fairy godmother (16.34×), Historic site (4.78×), and Governor of Michigan (7.76×) over the country average.

Where do Headboard (furniture) fans live in United States?

Headboard (furniture) fans in United States are most concentrated in California (reach 431,239), Texas (reach 305,879), and New York (reach 268,811). These three regions account for the largest share of the active audience.

What other brands do Headboard (furniture) fans also like?

Beyond Headboard (furniture) itself, the audience over-indexes on Historic site (4.78×), Governor of Michigan (7.76×), Goop (5.21×), and Vocal harmony (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Headboard (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.