Rascasse Audience Intelligence

Headboard (furniture) Audience in United States

A data profile of the people who buy, follow and care about Headboard (furniture) in United States — modelled from more than twelve digital signal sources. Headboard (furniture) has an estimated audience of 3,411,142 people in United States.

#4738among Topic in United States#578in Home & Garden

The average Headboard (furniture) fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Box-spring, Discount stores, Mortgage loans, with strongest over-indexing on Box-spring (52.24× the country average).

Demographically, the Headboard (furniture) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Headboard (furniture) fan in United States is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Box-spring.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Headboard (furniture) profile in United States.

Audience size
3.4M
in United States
Gender
70.0%♀
30.0% male
Age
43.8
average years
Country rank
#9235
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Headboard (furniture) fans

70.0% are female, 30.0% are male, average age 43.8.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Headboard (furniture) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age43.8
Estimated audience size3,411,142
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Headboard (furniture) audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Headboard (furniture) audience comes from United States.

Worldwide audience distribution share by country for Headboard (furniture)
CountryShare
United States26.1%
United Kingdom11.7%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Headboard (furniture) audience in United States is strongest.

Fig. 05

Top regions by affinity

Headboard (furniture) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.37×
02New York~300K1.34×
03Massachusetts~80K1.20×
04Mississippi~30K1.16×
05Illinois~100K1.14×
06Connecticut~40K1.14×
07Alabama~50K1.13×
08New Jersey~100K1.12×
09Maryland~70K1.12×
10Georgia~100K1.08×
11Rhode Island~10K1.08×
12California~400K1.07×
13South Dakota~8K1.07×
14Minnesota~50K1.06×
15Louisiana~50K1.06×
16North Carolina~100K1.04×
17Virginia~90K1.04×
18South Carolina~50K1.04×
19Pennsylvania~100K1.03×
20Delaware~10K1.02×
21Texas~300K1.01×
22Arkansas~30K1.01×
23Washington~70K1.00×
24North Dakota~7K1.00×
25Iowa~30K0.99×
26Tennessee~70K0.98×
27Missouri~50K0.97×
28Kansas~30K0.97×
29Montana~9K0.97×
30Wisconsin~50K0.96×
31Nebraska~20K0.96×
32Maine~10K0.96×
33Florida~200K0.95×
34Michigan~80K0.95×
35Oregon~40K0.95×
36Oklahoma~40K0.94×
37New Hampshire~10K0.94×
38Ohio~100K0.93×
39Colorado~50K0.93×
40Vermont~6K0.93×
41Kentucky~40K0.92×
42Indiana~60K0.91×
43Idaho~20K0.90×
44Utah~30K0.89×
45Alaska~6K0.88×
46Arizona~60K0.87×
47New Mexico~10K0.87×
48Nevada~30K0.85×
49Hawaii~10K0.85×
50West Virginia~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Headboard (furniture), United States
0.82×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Headboard (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Headboard (furniture) audience
#·InterestCategoryAffinity×
01Box-springHome & Garden52.24×
02LampshadeHome & Garden26.20×
03NightstandHome & Garden24.56×
04Bar stoolHome & Garden15.37×
05BookcaseLiterature13.00×
06American Furniture WarehouseShopping12.98×
07Nelly FurtadoMusic & Radio10.12×
08Single-family detached homeHome & Garden8.95×
09Bed frameHome & Garden6.36×
10Discount storesShopping5.24×
11Home automationTechnology & Electronics5.23×
12QVCMovies & TV5.18×
13Mortgage loansBusiness & Career4.42×
14First class travelTravel & Leisure4.36×
15FedExBusiness & Career4.02×
16Shopping mallsShopping3.93×
17IKEAHome & Garden3.40×
18PinterestInternet & Social Media3.01×
19FurnitureHome & Garden2.87×
20AirbnbTravel & Leisure2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Headboard (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Headboard (furniture) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.34×
Family OrientationCONSERVATISM2.33×
Convenience OrientationPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Headboard (furniture) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Risk AppetiteTHRILL0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Headboard (furniture) have in United States?

Headboard (furniture) has an estimated audience of 3,411,142 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Headboard (furniture) fans?

70.0% of Headboard (furniture) fans are female, 30.0% are male, with an average age of 43.8 years.

03

Which brands do Headboard (furniture) fans like most?

Headboard (furniture) fans show strongest brand affinity for Box-spring (52.24×), Discount stores (5.24×), and Mortgage loans (4.42×) over the country average.

04

Where do Headboard (furniture) fans live in United States?

Headboard (furniture) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Headboard (furniture) fans also like?

Beyond Headboard (furniture) itself, the audience over-indexes on Discount stores (5.24×), Mortgage loans (4.42×), Nightstand (24.56×), and Pinterest (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Headboard (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Headboard (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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