Bar stool Audience in United States

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Bar stool has an estimated audience of 2,207,531 people in United States. 70.2% are female, 29.8% are male, average age 47.2. Top regions: Texas, Florida, California. Top brand affinities: American Furniture Warehouse, Stool (seat), Rooms To Go, Headboard (furniture), Ashley Furniture HomeStores.

The average Bar stool fan in United States is 47.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include American Furniture Warehouse, Stool (seat), Rooms To Go, with strongest over-indexing on American Furniture Warehouse (24.15× the country average). Demographically, the Bar stool audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bar stool fans

Demographic split for Bar stool audience in United States
MetricValue
Female70.2%
Male29.8%
Average age47.2
Estimated audience size2,207,531

Audience persona

The typical Bar stool fan in United States is more female, around 47.2 years old, with strong Luxury Orientation tendencies and a notable affinity for American Furniture Warehouse.

Top regions in United States

Top regions ranked by reach for Bar stool in United States
RegionReachAffinity
Texas268,2831.41×
Florida217,6931.46×
California212,8490.88×
North Carolina92,4241.39×
New York92,4060.75×
Georgia83,0531.22×
Illinois71,3590.97×
Pennsylvania67,4400.91×
Ohio64,3750.95×
Tennessee58,6441.32×
Arizona57,1541.27×
Michigan55,1720.96×
Virginia54,1691.01×
New Jersey49,3470.88×
South Carolina47,5641.43×
Alabama44,5641.45×
Washington41,9960.95×
Louisiana41,9141.47×
Indiana40,4301×
Massachusetts37,2550.86×
Colorado37,2121.07×
Missouri36,6021.03×
Wisconsin34,6561.04×
Maryland32,8210.86×
Minnesota30,4400.96×
Kentucky27,5881×
Oklahoma26,2121.07×
Arkansas23,4521.29×
Mississippi23,3611.28×
Utah22,9491.16×
Oregon21,3790.84×
Nevada19,9260.93×
Iowa18,7311.03×
Kansas16,7750.96×
Connecticut16,0940.73×
Idaho11,9791.08×
Nebraska11,5131.04×
New Mexico8,7040.79×
West Virginia8,5440.83×
New Hampshire6,8340.79×
Maine6,6220.84×
Hawaii5,7140.6×
Montana5,6200.92×
Delaware5,5770.92×
South Dakota5,1241×
Washington, District of Columbia5,0720.76×
North Dakota4,7361.04×
Rhode Island4,4310.63×
Alaska2,9690.63×
Vermont2,5780.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bar stool audience
BrandAffinityCategory
American Furniture Warehouse24.15×Shopping
Stool (seat)35.79×
Rooms To Go11.24×Home & Garden
Headboard (furniture)15.37×Home & Garden
Ashley Furniture HomeStores5.49×Home & Garden
Houzz7.16×Home & Garden
Coffee table9.03×Food & Beverages
Recliner9.09×Home & Garden
High Point Market19.41×Home & Garden
Nightstand17.58×Home & Garden
Lampshade20.65×Home & Garden
Bassett Furniture12.72×Home & Garden
Havertys14.03×Shopping
Bedroom3.22×Home & Garden
Dining room4.44×Home & Garden
Macy's2.09×Shopping
Chair2.82×Home & Garden
West Elm3.77×Home & Garden
Couch3.46×Home & Garden
Living room3.36×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bar stool audience
TraitClusterScore
Luxury OrientationPREMIUM2.46
Risk AppetiteTHRILL1.84
Quality AwarenessPREMIUM1.76
Design AffinityPREMIUM1.44
Price SensitivityPREMIUM1.33
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Bar stool
CountryShare
United States36.5%
United Kingdom7.5%
Australia7.1%

See Bar stool audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bar stool have in United States?

Bar stool has an estimated audience of 2,207,531 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Bar stool fans?

70.2% of Bar stool fans are female, 29.8% are male, with an average age of 47.2 years.

Which brands do Bar stool fans like most?

Bar stool fans show strongest brand affinity for American Furniture Warehouse (24.15×), Stool (seat) (35.79×), and Rooms To Go (11.24×) over the country average.

Where do Bar stool fans live in United States?

Bar stool fans in United States are most concentrated in Texas (reach 268,283), Florida (reach 217,693), and California (reach 212,849). These three regions account for the largest share of the active audience.

What other brands do Bar stool fans also like?

Beyond Bar stool itself, the audience over-indexes on Stool (seat) (35.79×), Rooms To Go (11.24×), Headboard (furniture) (15.37×), and Ashley Furniture HomeStores (5.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bar stool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.