Rascasse Audience Intelligence

High Point Market Audience in United States

A data profile of the people who buy, follow and care about High Point Market in United States — modelled from more than twelve digital signal sources. High Point Market has an estimated audience of 1,252,034 people in United States.

#238among Event in United States#1018in Home & Garden

The average High Point Market fan in United States is 39.0 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Alabama, Florida.

Top brand affinities include Black Desert, Final Fantasy, American Furniture Warehouse, with strongest over-indexing on Black Desert (42.68× the country average).

Demographically, the High Point Market audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High Point Market fan in United States is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Black Desert.

Category: Home & Garden · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High Point Market profile in United States.

Audience size
1.3M
in United States
Gender
62.1%♀
37.9% male
Age
39.0
average years
Country rank
#20243
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High Point Market fans

62.1% are female, 37.9% are male, average age 39.0.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for High Point Market audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.0
Estimated audience size1,252,034
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the High Point Market audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

88.8%

of the worldwide High Point Market audience comes from United States.

Worldwide audience distribution share by country for High Point Market
CountryShare
United States88.8%
Canada6.4%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High Point Market audience in United States is strongest.

Fig. 05

Top regions by affinity

High Point Market fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K6.10×
02Alabama~100K6.04×
03South Carolina~40K2.04×
04Georgia~60K1.57×
05Tennessee~30K1.37×
06Virginia~40K1.28×
07Florida~100K1.13×
08Washington, District of Columbia~4K1.08×
09Vermont~2K1.06×
10Connecticut~10K1.00×
11Utah~10K1.00×
12Massachusetts~20K0.99×
13Maine~4K0.99×
14Montana~3K0.96×
15Louisiana~20K0.95×
16New Jersey~30K0.93×
17Mississippi~10K0.93×
18Arkansas~10K0.93×
19Alaska~2K0.93×
20New York~60K0.92×
21Kentucky~10K0.92×
22South Dakota~3K0.92×
23North Dakota~2K0.91×
24Maryland~20K0.90×
25Colorado~20K0.90×
26New Hampshire~4K0.89×
27Rhode Island~4K0.89×
28Delaware~3K0.88×
29West Virginia~5K0.87×
30Idaho~5K0.85×
31Minnesota~20K0.84×
32Nebraska~5K0.84×
33Hawaii~5K0.84×
34Iowa~8K0.82×
35Kansas~8K0.82×
36New Mexico~5K0.81×
37Nevada~10K0.79×
38Ohio~30K0.77×
39Pennsylvania~30K0.76×
40Oklahoma~10K0.75×
41Wisconsin~10K0.74×
42Oregon~10K0.74×
43Illinois~30K0.73×
44Michigan~20K0.73×
45Missouri~10K0.73×
46Indiana~20K0.70×
47Texas~70K0.68×
48Arizona~20K0.67×
49Washington~20K0.66×
50California~80K0.62×
Fig. 06

Affinity by region

Affinity by region — High Point Market, United States
0.62×1.00×6.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High Point Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High Point Market audience
#·InterestCategoryAffinity×
01Black DesertGames42.68×
02LampshadeHome & Garden36.26×
03Simon PeggMovies & TV32.10×
04The Legend of Zelda: Breath of the WildGames25.61×
05Square EnixGames22.51×
06American Furniture WarehouseShopping21.49×
07Jordan's FurnitureHome & Garden20.26×
08GazeboHome & Garden19.66×
09Bar stoolHome & Garden19.41×
10HavertysShopping17.83×
11Bassett FurnitureHome & Garden15.54×
12Final FantasyGames14.85×
13City FurnitureHome & Garden14.35×
14Super Mario Bros.Games12.19×
15Art DecoArts & Culture8.77×
16Rooms To GoHome & Garden7.58×
17Garden furnitureHome & Garden6.54×
18IKEAHome & Garden3.75×
19PinterestInternet & Social Media2.49×
20Home improvementHome & Garden2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High Point Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High Point Market audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.76×
IndulgenceJOY3.34×
Luxury OrientationPREMIUM2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High Point Market audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Early Adopter MentalityPOWER0.90×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High Point Market have in United States?

High Point Market has an estimated audience of 1,252,034 people in United States, concentrated in North Carolina and Alabama.

02

What is the gender split and age of High Point Market fans?

62.1% of High Point Market fans are female, 37.9% are male, with an average age of 39.0 years.

03

Which brands do High Point Market fans like most?

High Point Market fans show strongest brand affinity for Black Desert (42.68×), Final Fantasy (14.85×), and American Furniture Warehouse (21.49×) over the country average.

04

Where do High Point Market fans live in United States?

High Point Market fans in United States are most concentrated in North Carolina (reach ~200K), Alabama (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do High Point Market fans also like?

Beyond High Point Market itself, the audience over-indexes on Final Fantasy (14.85×), American Furniture Warehouse (21.49×), Simon Pegg (32.1×), and Lampshade (36.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See High Point Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for High Point Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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