High Point Market Audience in United States

High Point Market logo

High Point Market has an estimated audience of 1,252,142 people in United States. 62.1% are female, 37.9% are male, average age 39.0. Top regions: North Carolina, Florida, California. Top brand affinities: Black Desert, Simon Pegg, Final Fantasy, Square Enix, The Legend of Zelda: Breath of the Wild.

The average High Point Market fan in United States is 39.0 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, California. Top brand affinities include Black Desert, Simon Pegg, Final Fantasy, with strongest over-indexing on Black Desert (75.79× the country average). Demographically, the High Point Market audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Event

Demographics of High Point Market fans

Demographic split for High Point Market audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.0
Estimated audience size1,252,142

Audience persona

The typical High Point Market fan in United States is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Black Desert.

Top regions in United States

Top regions ranked by reach for High Point Market in United States
RegionReachAffinity
North Carolina255,1046.77×
Florida104,6541.23×
California92,9450.67×
Texas80,3880.75×
New York72,2651.03×
Georgia66,1731.72×
South Carolina41,9292.23×
Virginia41,8201.37×
Tennessee37,3481.49×
Alabama36,4332.08×
Pennsylvania32,7750.78×
New Jersey32,3081.01×
Illinois31,0570.74×
Ohio29,5570.77×
Massachusetts27,8471.13×
Michigan22,3620.68×
Maryland20,2690.94×
Colorado18,5420.94×
Louisiana16,3701.01×
Minnesota16,3170.91×
Washington15,5620.62×
Arizona15,4450.6×
Kentucky14,0250.89×
Indiana13,9150.61×
Connecticut13,9151.11×
Missouri13,2290.66×
Wisconsin11,7070.62×
Utah11,4991.03×
Nevada9,0650.75×
Arkansas8,9220.86×
Mississippi8,3690.81×
Oregon8,2940.58×
Oklahoma7,8530.56×
Kansas7,0200.71×
Iowa6,9060.67×
Maine4,7251.05×
Washington, District of Columbia4,5501.21×
Nebraska3,7910.6×
West Virginia3,7310.64×
New Hampshire3,5290.72×
Idaho3,4450.55×
Montana3,3660.97×
Rhode Island2,6390.66×
Vermont2,5951.18×
Hawaii2,3160.43×
Delaware2,1660.63×
New Mexico2,1070.34×
South Dakota2,0170.7×
Alaska1,6550.62×
North Dakota1,5020.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High Point Market audience
BrandAffinityCategory
Black Desert75.79×Games
Simon Pegg57.16×Movies & TV
Final Fantasy21.08×Games
Square Enix40.43×Games
The Legend of Zelda: Breath of the Wild48.15×Games
Mario Kart 833.36×Games
Super Mario Bros.16.86×Games
Funimation11.65×Movies & TV
Lampshade33.26×Home & Garden
Bar stool18.45×Home & Garden
Planet Fitness3.25×Sports
Cardcaptor Sakura25.46×Literature
IKEA3.5×Home & Garden
American Furniture Warehouse14.85×Shopping
Renovation3.35×Home & Garden
Hobby Lobby2.91×Home & Garden
High-net-worth individual7.33×Business & Career
Bookcase13.56×Literature
Kitchenware3.84×Home & Garden
Houzz6.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High Point Market audience
TraitClusterScore
Design AffinityPREMIUM4.58
Luxury OrientationPREMIUM3.18
IndulgenceJOY2.84
DIY MentalityTHRILL2.32
Quality AwarenessPREMIUM2.3
Family OrientationCONSERVATISM2.24

Worldwide distribution

Worldwide audience distribution share by country for High Point Market
CountryShare
United States88.8%
Canada6.4%
China1.0%

See High Point Market audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does High Point Market have in United States?

High Point Market has an estimated audience of 1,252,142 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of High Point Market fans?

62.1% of High Point Market fans are female, 37.9% are male, with an average age of 39.0 years.

Which brands do High Point Market fans like most?

High Point Market fans show strongest brand affinity for Black Desert (75.79×), Simon Pegg (57.16×), and Final Fantasy (21.08×) over the country average.

Where do High Point Market fans live in United States?

High Point Market fans in United States are most concentrated in North Carolina (reach 255,104), Florida (reach 104,654), and California (reach 92,945). These three regions account for the largest share of the active audience.

What other brands do High Point Market fans also like?

Beyond High Point Market itself, the audience over-indexes on Simon Pegg (57.16×), Final Fantasy (21.08×), Square Enix (40.43×), and The Legend of Zelda: Breath of the Wild (48.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High Point Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.