The Legend of Zelda: Breath of the Wild Audience in United States

The Legend of Zelda: Breath of the Wild logo

The Legend of Zelda: Breath of the Wild has an estimated audience of 931,022 people in United States. 32.2% are female, 67.8% are male, average age 26.8. Top regions: California, Texas, Florida. Top brand affinities: Black Desert, Gaming, Avengers (band), Ni no Kuni, The Legend of Zelda: Twilight Princess.

The average The Legend of Zelda: Breath of the Wild fan in United States is 26.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Black Desert, Gaming, Avengers (band), with strongest over-indexing on Black Desert (45.97× the country average). Demographically, the The Legend of Zelda: Breath of the Wild audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of The Legend of Zelda: Breath of the Wild fans

Demographic split for The Legend of Zelda: Breath of the Wild audience in United States
MetricValue
Female32.2%
Male67.8%
Average age26.8
Estimated audience size931,022

Audience persona

The typical The Legend of Zelda: Breath of the Wild fan in United States is more male, around 26.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Black Desert.

Top regions in United States

Top regions ranked by reach for The Legend of Zelda: Breath of the Wild in United States
RegionReachAffinity
California110,8111.08×
Texas89,6711.12×
Florida61,4280.97×
New York44,8100.86×
Pennsylvania30,1140.96×
Ohio28,9161.01×
Illinois28,5310.92×
North Carolina27,5460.98×
Washington25,9831.39×
Georgia25,2880.88×
Michigan24,1610.99×
Virginia22,1630.98×
New Jersey20,2950.86×
Arizona19,5541.03×
Tennessee18,2400.98×
Missouri17,8421.19×
Indiana17,3851.02×
Massachusetts16,4470.9×
Oregon15,6011.46×
Colorado15,5671.06×
Maryland13,9860.87×
Wisconsin13,7610.98×
Utah13,4141.61×
Minnesota13,0040.97×
Oklahoma12,8571.24×
Kentucky12,4601.07×
Alabama12,4360.96×
South Carolina12,2950.88×
Louisiana11,0410.92×
Arkansas9,0171.18×
Nevada8,0140.89×
Connecticut7,7680.83×
Kansas7,5661.03×
Iowa7,1420.93×
Mississippi6,7470.88×
Idaho6,1381.31×
New Mexico4,8461.04×
West Virginia4,1660.96×
Nebraska4,0030.86×
Maine3,3501×
Hawaii3,3030.83×
New Hampshire3,0470.83×
Montana2,9321.14×
Rhode Island2,6810.9×
Alaska2,3361.17×
Delaware1,9340.75×
South Dakota1,9290.9×
Washington, District of Columbia1,6860.6×
Vermont1,6481.01×
North Dakota1,5650.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Legend of Zelda: Breath of the Wild audience
BrandAffinityCategory
Black Desert45.97×Games
Gaming12.81×Games
Avengers (band)24.64×Music & Radio
Ni no Kuni55.82×Games
The Legend of Zelda: Twilight Princess27.9×Games
The Legend of Zelda: Ocarina of Time22.01×Games
Harvest Snaps75×Food & Beverages
Action role-playing game9.12×Games
Godzilla5.34×Movies & TV
The Legend of Zelda (video game)23.48×Movies & TV
Mangaka14.71×Literature
Music video game13.28×Music & Radio
Japanese art8.03×Arts & Culture
High Point Market25.61×Home & Garden
Pokémon (video game series)6.68×Games
The Legend of Zelda: Link's Awakening31.68×Games
Action-adventure game6.38×Games
Hatsune Miku20×Literature
Crunchyroll7.45×Games
The Legend of Zelda8.71×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Legend of Zelda: Breath of the Wild audience
TraitClusterScore
Early Adopter MentalityPOWER2.52
LGBTQ+ IdentityOPEN1.77
PatriotismCONSERVATISM1.32
SustainabilityBALANCE1.25
Social Media UsageJOY1.23
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for The Legend of Zelda: Breath of the Wild
CountryShare
United States37.6%
Germany8.0%
Brazil6.4%

See The Legend of Zelda: Breath of the Wild audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does The Legend of Zelda: Breath of the Wild have in United States?

The Legend of Zelda: Breath of the Wild has an estimated audience of 931,022 people in United States, concentrated in California and Texas.

What is the gender split and age of The Legend of Zelda: Breath of the Wild fans?

32.2% of The Legend of Zelda: Breath of the Wild fans are female, 67.8% are male, with an average age of 26.8 years.

Which brands do The Legend of Zelda: Breath of the Wild fans like most?

The Legend of Zelda: Breath of the Wild fans show strongest brand affinity for Black Desert (45.97×), Gaming (12.81×), and Avengers (band) (24.64×) over the country average.

Where do The Legend of Zelda: Breath of the Wild fans live in United States?

The Legend of Zelda: Breath of the Wild fans in United States are most concentrated in California (reach 110,811), Texas (reach 89,671), and Florida (reach 61,428). These three regions account for the largest share of the active audience.

What other brands do The Legend of Zelda: Breath of the Wild fans also like?

Beyond The Legend of Zelda: Breath of the Wild itself, the audience over-indexes on Gaming (12.81×), Avengers (band) (24.64×), Ni no Kuni (55.82×), and The Legend of Zelda: Twilight Princess (27.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Legend of Zelda: Breath of the Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.