Rascasse Audience Intelligence

The Legend of Zelda: Breath of the Wild Audience in United States

A data profile of the people who buy, follow and care about The Legend of Zelda: Breath of the Wild in United States — modelled from more than twelve digital signal sources. The Legend of Zelda: Breath of the Wild has an estimated audience of 941,783 people in United States.

#168among Video game in United States#284among Video / Board Game in United States#513in Games

The average The Legend of Zelda: Breath of the Wild fan in United States is 26.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Black Desert, Gaming, Avengers (band), with strongest over-indexing on Black Desert (45.97× the country average).

Demographically, the The Legend of Zelda: Breath of the Wild audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Legend of Zelda: Breath of the Wild fan in United States is more male, around 26.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Black Desert.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Legend of Zelda: Breath of the Wild profile in United States.

Audience size
942K
in United States
Gender
32.2%♀
67.8% male
Age
26.8
average years
Country rank
#24633
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Legend of Zelda: Breath of the Wild fans

32.2% are female, 67.8% are male, average age 26.8.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for The Legend of Zelda: Breath of the Wild audience in United States
MetricValue
Female32.2%
Male67.8%
Average age26.8
Estimated audience size941,783
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the The Legend of Zelda: Breath of the Wild audience in United States
Age bracketShare%
16-1955%
20-2924%
30-3913%
40-495%
50+3%
Fig. 04

Worldwide distribution

33.6%

of the worldwide The Legend of Zelda: Breath of the Wild audience comes from United States.

Worldwide audience distribution share by country for The Legend of Zelda: Breath of the Wild
CountryShare
United States33.6%
Germany7.3%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Legend of Zelda: Breath of the Wild audience in United States is strongest.

Fig. 05

Top regions by affinity

The Legend of Zelda: Breath of the Wild fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.45×
02Washington~20K1.29×
03Oregon~10K1.29×
04Idaho~6K1.20×
05Oklahoma~10K1.17×
06Kentucky~10K1.14×
07Arkansas~9K1.13×
08California~100K1.12×
09Alaska~2K1.11×
10Missouri~20K1.07×
11Colorado~20K1.06×
12Texas~80K1.05×
13Indiana~20K1.05×
14Virginia~20K1.04×
15Kansas~8K1.03×
16Maine~3K1.03×
17Arizona~20K1.02×
18Tennessee~20K1.02×
19Minnesota~10K1.02×
20West Virginia~4K1.02×
21Wisconsin~10K1.01×
22New Hampshire~4K1.01×
23Rhode Island~3K1.00×
24Montana~3K0.99×
25Ohio~30K0.98×
26Massachusetts~20K0.98×
27Nebraska~5K0.98×
28Vermont~2K0.98×
29North Carolina~30K0.97×
30Michigan~20K0.97×
31Hawaii~4K0.97×
32North Dakota~2K0.97×
33New Mexico~4K0.96×
34South Dakota~2K0.96×
35Alabama~10K0.94×
36Nevada~8K0.94×
37Iowa~7K0.94×
38Connecticut~9K0.93×
39Pennsylvania~30K0.92×
40South Carolina~10K0.92×
41Delaware~2K0.91×
42Florida~60K0.89×
43Maryland~10K0.89×
44Mississippi~7K0.89×
45Illinois~30K0.88×
46Georgia~30K0.88×
47New Jersey~20K0.87×
48Louisiana~10K0.86×
49New York~40K0.84×
50Washington, District of Columbia~2K0.79×
Fig. 06

Affinity by region

Affinity by region — The Legend of Zelda: Breath of the Wild, United States
0.79×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Legend of Zelda: Breath of the Wild audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Legend of Zelda: Breath of the Wild audience
#·InterestCategoryAffinity×
01Harvest SnapsFood & Beverages75.00×
02Ni no KuniGames55.82×
03Black DesertGames45.97×
04The Legend of Zelda: Link's AwakeningGames31.68×
05The Legend of Zelda: Twilight PrincessGames27.90×
06High Point MarketHome & Garden25.61×
07Avengers (band)Music & Radio24.64×
08The Legend of Zelda (video game)Movies & TV23.48×
09The Legend of Zelda: Ocarina of TimeGames22.01×
10Hatsune MikuLiterature20.00×
11MangakaLiterature14.71×
12Music video gameMusic & Radio13.28×
13GamingGames12.81×
14Action role-playing gameGames9.12×
15The Legend of ZeldaGames8.71×
16Japanese artArts & Culture8.03×
17CrunchyrollGames7.45×
18Pokémon (video game series)Games6.68×
19Action-adventure gameGames6.38×
20GodzillaMovies & TV5.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Legend of Zelda: Breath of the Wild audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Legend of Zelda: Breath of the Wild audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
SpiritualityBALANCE1.35×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Legend of Zelda: Breath of the Wild audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Quality AwarenessPREMIUM0.82×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Legend of Zelda: Breath of the Wild have in United States?

The Legend of Zelda: Breath of the Wild has an estimated audience of 941,783 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Legend of Zelda: Breath of the Wild fans?

32.2% of The Legend of Zelda: Breath of the Wild fans are female, 67.8% are male, with an average age of 26.8 years.

03

Which brands do The Legend of Zelda: Breath of the Wild fans like most?

The Legend of Zelda: Breath of the Wild fans show strongest brand affinity for Black Desert (45.97×), Gaming (12.81×), and Avengers (band) (24.64×) over the country average.

04

Where do The Legend of Zelda: Breath of the Wild fans live in United States?

The Legend of Zelda: Breath of the Wild fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Legend of Zelda: Breath of the Wild fans also like?

Beyond The Legend of Zelda: Breath of the Wild itself, the audience over-indexes on Gaming (12.81×), Avengers (band) (24.64×), Ni no Kuni (55.82×), and The Legend of Zelda: Twilight Princess (27.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Legend of Zelda: Breath of the Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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