Havertys Audience in United States

Havertys logo

Havertys has an estimated audience of 1,609,963 people in United States. 72.5% are female, 27.5% are male, average age 46.7. Top regions: Florida, Texas, Georgia. Top brand affinities: Rooms To Go, American Furniture Warehouse, Bassett Furniture, Dollar Tree, Walgreens.

The average Havertys fan in United States is 46.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Rooms To Go, American Furniture Warehouse, Bassett Furniture, with strongest over-indexing on Rooms To Go (13.79× the country average). Demographically, the Havertys audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of Havertys fans

Demographic split for Havertys audience in United States
MetricValue
Female72.5%
Male27.5%
Average age46.7
Estimated audience size1,609,963

Audience persona

The typical Havertys fan in United States is more female, around 46.7 years old, with strong Indulgence tendencies and a notable affinity for Rooms To Go.

Top regions in United States

Top regions ranked by reach for Havertys in United States
RegionReachAffinity
Florida504,6224.63×
Texas395,7642.86×
Georgia312,2586.3×
North Carolina200,7654.14×
Virginia175,6704.48×
South Carolina110,1974.55×
Tennessee106,1303.29×
Maryland87,5583.16×
Alabama73,7723.28×
Ohio42,0950.85×
Kentucky40,8532.02×
Louisiana29,8741.44×
Indiana20,3760.69×
Arkansas19,7851.49×
Missouri18,1400.7×
New York15,0420.17×
California14,1090.08×
Mississippi12,7150.96×
Illinois8,4660.16×
Kansas8,3440.66×
Washington, District of Columbia7,3101.51×
Pennsylvania7,2180.13×
Oklahoma5,3780.3×
New Jersey5,3360.13×
Michigan5,1840.12×
Colorado3,8820.15×
Massachusetts3,5110.11×
Arizona3,3390.1×
Washington3,1020.1×
West Virginia2,6080.35×
Minnesota2,1030.09×
Connecticut2,0330.13×
Wisconsin1,7250.07×
Oregon1,5740.09×
Iowa1,3950.11×
Nevada1,3400.09×
New Mexico1,2250.15×
Utah1,1490.08×
Delaware8310.19×
Maine7930.14×
Nebraska7020.09×
New Hampshire6810.11×
Hawaii6730.1×
Rhode Island4220.08×
Idaho3920.05×
Montana3690.08×
South Dakota3640.1×
Vermont3480.12×
Alaska2960.09×
North Dakota2300.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Havertys audience
BrandAffinityCategory
Rooms To Go13.79×Home & Garden
American Furniture Warehouse16.41×Shopping
Bassett Furniture16.01×Home & Garden
Dollar Tree2.98×Shopping
Walgreens2.78×Shopping
Ashley Furniture HomeStores5.03×Home & Garden
Nebraska Furniture Mart11.13×Shopping
City Furniture12.8×Home & Garden
Dollar General2.58×Shopping
La-Z-Boy9.83×Home & Garden
Joss and Main14.07×Home & Garden
Jordan's Furniture18.02×Home & Garden
High Point Market17.83×Home & Garden
Bar stool12.36×Home & Garden
Nordstrom rack2.73×Fashion & Accessoires
Houzz5.25×Home & Garden
Macy's2.19×Shopping
Ethan Allen (furniture company)9.95×Home & Garden
Hobby Lobby2.16×Home & Garden
The UPS Store2.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Havertys audience
TraitClusterScore
IndulgenceJOY2.09
Design AffinityPREMIUM2.07
Price SensitivityPREMIUM1.56
DIY MentalityTHRILL1.55
Luxury OrientationPREMIUM1.28
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Havertys
CountryShare
United States96.7%
Canada1.3%
India0.7%

See Havertys audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does Havertys have in United States?

Havertys has an estimated audience of 1,609,963 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Havertys fans?

72.5% of Havertys fans are female, 27.5% are male, with an average age of 46.7 years.

Which brands do Havertys fans like most?

Havertys fans show strongest brand affinity for Rooms To Go (13.79×), American Furniture Warehouse (16.41×), and Bassett Furniture (16.01×) over the country average.

Where do Havertys fans live in United States?

Havertys fans in United States are most concentrated in Florida (reach 504,622), Texas (reach 395,764), and Georgia (reach 312,258). These three regions account for the largest share of the active audience.

What other brands do Havertys fans also like?

Beyond Havertys itself, the audience over-indexes on American Furniture Warehouse (16.41×), Bassett Furniture (16.01×), Dollar Tree (2.98×), and Walgreens (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Havertys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.