Rascasse Audience Intelligence

Havertys Target Market in United States

A data profile of the people who buy, follow and care about Havertys in United States — modelled from more than twelve digital signal sources. Havertys has an estimated audience of 1,606,567 people in United States.

#3among Furniture shop in United States#1744among Brand in United States#289in Shopping

The average Havertys fan in United States is 46.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Rooms To Go, American Furniture Warehouse, Bassett Furniture, with strongest over-indexing on Rooms To Go (13.79× the country average).

Demographically, the Havertys audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Havertys fan in United States is more female, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Rooms To Go.

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Havertys profile in United States.

Audience size
1.6M
in United States
Gender
72.5%♀
27.5% male
Age
46.7
average years
Country rank
#16857
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Havertys

72.5% are female, 27.5% are male, average age 46.7.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Havertys audience in United States
MetricValue
Female72.5%
Male27.5%
Average age46.7
Estimated audience size1,606,567
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Havertys audience in United States
Age bracketShare%
16-195%
20-2913%
30-3918%
40-4926%
50+38%
Fig. 04

Worldwide distribution

96.7%

of the worldwide Havertys audience comes from United States.

Worldwide audience distribution share by country for Havertys
CountryShare
United States96.7%
Canada1.3%
India0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Havertys audience in United States is strongest.

Fig. 05

Top regions by affinity

Havertys customers by region in United States
#RegionReachAffinity×
01Georgia~300K5.80×
02South Carolina~100K4.65×
03Florida~500K4.30×
04Virginia~200K4.14×
05North Carolina~200K3.92×
06Alabama~80K3.68×
07Tennessee~100K3.33×
08Maryland~80K2.94×
09Texas~400K2.70×
10Kentucky~50K2.38×
11Louisiana~40K1.74×
12Arkansas~20K1.68×
13Washington, District of Columbia~7K1.41×
14Mississippi~10K1.03×
15Missouri~20K0.96×
16Ohio~40K0.81×
17Alaska~3K0.81×
18Kansas~10K0.80×
19North Dakota~3K0.79×
20Indiana~20K0.76×
21Vermont~2K0.76×
22Montana~3K0.75×
23South Dakota~3K0.73×
24Idaho~6K0.72×
25Rhode Island~4K0.70×
26Hawaii~5K0.66×
27New Hampshire~4K0.60×
28Maine~3K0.59×
29Nebraska~5K0.58×
30Delaware~3K0.58×
31West Virginia~4K0.55×
32New Mexico~4K0.50×
33Utah~7K0.47×
34Iowa~6K0.46×
35Nevada~7K0.45×
36Oregon~8K0.44×
37Oklahoma~7K0.41×
38Connecticut~6K0.39×
39Wisconsin~9K0.38×
40Minnesota~8K0.34×
41Arizona~10K0.29×
42Washington~9K0.29×
43Colorado~7K0.29×
44Massachusetts~9K0.28×
45Michigan~10K0.25×
46New Jersey~10K0.24×
47Pennsylvania~10K0.23×
48Illinois~10K0.23×
49New York~20K0.20×
50California~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Havertys, United States
0.13×1.00×5.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Havertys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Havertys audience
#·InterestCategoryAffinity×
01Jordan's FurnitureHome & Garden18.02×
02High Point MarketHome & Garden17.83×
03American Furniture WarehouseShopping16.41×
04Bassett FurnitureHome & Garden16.01×
05Joss and MainHome & Garden14.07×
06Rooms To GoHome & Garden13.79×
07City FurnitureHome & Garden12.80×
08Bar stoolHome & Garden12.36×
09Nebraska Furniture MartShopping11.13×
10Ethan Allen (furniture company)Home & Garden9.95×
11La-Z-BoyHome & Garden9.83×
12HouzzHome & Garden5.25×
13Ashley Furniture HomeStoresHome & Garden5.03×
14Dollar TreeShopping2.98×
15WalgreensShopping2.78×
16Nordstrom rackFashion & Accessoires2.73×
17Dollar GeneralShopping2.58×
18The UPS StoreShopping2.56×
19Macy'sShopping2.19×
20Hobby LobbyHome & Garden2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Havertys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Havertys audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.45×
Price SensitivityPREMIUM1.41×
Family OrientationCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Havertys audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
Pet OwnershipJOY1.00×
Risk AppetiteTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Havertys's target market in United States?

Havertys's target market in United States covers an estimated 1,606,567 people, concentrated in Florida and Texas.

02

What is the gender split and age of Havertys customers?

72.5% of the Havertys audience are female, 27.5% are male, with an average age of 46.7 years.

03

Which brands do Havertys fans like most?

Havertys fans show strongest brand affinity for Rooms To Go (13.79×), American Furniture Warehouse (16.41×), and Bassett Furniture (16.01×) over the country average.

04

Where do Havertys fans live in United States?

Havertys fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~400K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Havertys fans also like?

Beyond Havertys itself, the audience over-indexes on American Furniture Warehouse (16.41×), Bassett Furniture (16.01×), Ashley Furniture HomeStores (5.03×), and Dollar Tree (2.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture shop audiences in United States

See Havertys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Havertys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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