Rascasse Audience Intelligence

Ethan Allen (furniture company) Target Market in United States

A data profile of the people who buy, follow and care about Ethan Allen (furniture company) in United States — modelled from more than twelve digital signal sources. Ethan Allen (furniture company) has an estimated audience of 3,034,054 people in United States.

#10among Furniture in United States#1043among Brand in United States#626in Home & Garden

The average Ethan Allen (furniture company) fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Outback Steakhouse, La-Z-Boy, IKEA, with strongest over-indexing on Outback Steakhouse (7.09× the country average).

Demographically, the Ethan Allen (furniture company) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ethan Allen (furniture company) fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethan Allen (furniture company) profile in United States.

Audience size
3M
in United States
Gender
74.2%♀
25.8% male
Age
44.8
average years
Country rank
#10202
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ethan Allen (furniture company)

74.2% are female, 25.8% are male, average age 44.8.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Ethan Allen (furniture company) audience in United States
MetricValue
Female74.2%
Male25.8%
Average age44.8
Estimated audience size3,034,054
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Ethan Allen (furniture company) audience in United States
Age bracketShare%
16-196%
20-2916%
30-3921%
40-4926%
50+30%
Fig. 04

Worldwide distribution

87.2%

of the worldwide Ethan Allen (furniture company) audience comes from United States.

Worldwide audience distribution share by country for Ethan Allen (furniture company)
CountryShare
United States87.2%
Canada4.9%
United Arab Emirates1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethan Allen (furniture company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ethan Allen (furniture company) customers by region in United States
#RegionReachAffinity×
01Vermont~20K4.24×
02Connecticut~90K3.02×
03New Hampshire~20K1.92×
04New Jersey~100K1.73×
05Massachusetts~100K1.66×
06New York~200K1.43×
07Virginia~100K1.42×
08South Carolina~60K1.40×
09Maryland~70K1.38×
10Pennsylvania~100K1.26×
11Rhode Island~10K1.24×
12North Carolina~100K1.22×
13Michigan~90K1.17×
14Florida~200K1.11×
15Delaware~9K1.11×
16Washington, District of Columbia~10K1.07×
17Colorado~50K1.00×
18Maine~10K1.00×
19Georgia~90K0.98×
20Arizona~60K0.94×
21Iowa~20K0.94×
22Nebraska~10K0.94×
23Idaho~10K0.93×
24California~300K0.91×
25Minnesota~40K0.89×
26Texas~200K0.87×
27New Mexico~10K0.87×
28Illinois~90K0.86×
29Ohio~80K0.81×
30Tennessee~50K0.80×
31Kansas~20K0.79×
32Washington~50K0.78×
33Wisconsin~40K0.77×
34Nevada~20K0.77×
35Kentucky~30K0.71×
36Indiana~40K0.69×
37Missouri~30K0.69×
38Utah~20K0.69×
39Alaska~5K0.69×
40Oregon~20K0.67×
41Montana~5K0.61×
42Arkansas~10K0.59×
43Louisiana~20K0.58×
44Oklahoma~20K0.58×
45North Dakota~3K0.53×
46Alabama~20K0.52×
47West Virginia~7K0.51×
48South Dakota~4K0.51×
49Mississippi~10K0.43×
50Hawaii~5K0.41×
Fig. 06

Affinity by region

Affinity by region — Ethan Allen (furniture company), United States
0.41×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethan Allen (furniture company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethan Allen (furniture company) audience
#·InterestCategoryAffinity×
01La-Z-BoyHome & Garden13.86×
02Home OfficeBusiness & Career10.35×
03American Furniture WarehouseShopping9.17×
04Rooms To GoHome & Garden8.34×
05Maison MargielaFashion & Accessoires7.89×
06Outback SteakhouseFood & Beverages7.09×
07Crate & BarrelHome & Garden5.82×
08High-net-worth individualBusiness & Career5.06×
09Modern architectureArts & Culture4.31×
10QVCMovies & TV3.85×
11IKEAHome & Garden3.42×
12Trader Joe'sShopping2.76×
13Discount storesShopping2.58×
14Mortgage loansBusiness & Career2.54×
15Hobby LobbyHome & Garden2.34×
16FurnitureHome & Garden2.29×
17PinterestInternet & Social Media2.24×
18Target CorporationShopping2.03×
19Luxury goodsFashion & Accessoires1.75×
20Home improvementHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethan Allen (furniture company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethan Allen (furniture company) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.23×
Design AffinityPREMIUM2.34×
Family OrientationCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethan Allen (furniture company) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
IndividualismJOY0.85×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ethan Allen (furniture company)'s target market in United States?

Ethan Allen (furniture company)'s target market in United States covers an estimated 3,034,054 people, concentrated in California and New York.

02

What is the gender split and age of Ethan Allen (furniture company) customers?

74.2% of the Ethan Allen (furniture company) audience are female, 25.8% are male, with an average age of 44.8 years.

03

Which brands do Ethan Allen (furniture company) fans like most?

Ethan Allen (furniture company) fans show strongest brand affinity for Outback Steakhouse (7.09×), La-Z-Boy (13.86×), and IKEA (3.42×) over the country average.

04

Where do Ethan Allen (furniture company) fans live in United States?

Ethan Allen (furniture company) fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ethan Allen (furniture company) fans also like?

Beyond Ethan Allen (furniture company) itself, the audience over-indexes on La-Z-Boy (13.86×), IKEA (3.42×), Rooms To Go (8.34×), and Furniture (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Ethan Allen (furniture company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethan Allen (furniture company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →