High-net-worth individual Audience in United States

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High-net-worth individual has an estimated audience of 9,665,945 people in United States. 51.6% are female, 48.4% are male, average age 44.8. Top regions: California, New York, Texas. Top brand affinities: Macy's, Texas Roadhouse, Wallpaper (magazine), LongHorn Steakhouse, Business travel.

The average High-net-worth individual fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Macy's, Texas Roadhouse, Wallpaper (magazine), with strongest over-indexing on Macy's (6.58× the country average). Demographically, the High-net-worth individual audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of High-net-worth individual fans

Demographic split for High-net-worth individual audience in United States
MetricValue
Female51.6%
Male48.4%
Average age44.8
Estimated audience size9,665,945

Audience persona

The typical High-net-worth individual fan in United States is balanced, around 44.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for High-net-worth individual in United States
RegionReachAffinity
California1,582,8051.49×
New York1,048,6861.94×
Texas764,1650.92×
Florida633,7790.97×
Illinois405,8491.26×
New Jersey340,2441.38×
Massachusetts335,2251.76×
Pennsylvania311,5460.96×
Virginia297,0851.26×
Georgia276,8870.93×
North Carolina256,2690.88×
Washington249,3231.29×
Ohio209,6530.7×
Michigan204,1700.81×
Maryland190,1721.14×
Colorado161,2191.06×
Arizona147,7670.75×
Tennessee142,4520.73×
Minnesota131,0450.95×
Missouri123,9240.8×
Indiana123,0370.7×
Connecticut120,1571.24×
Wisconsin115,0800.79×
South Carolina106,0740.73×
Washington, District of Columbia98,6553.4×
Oregon92,5580.84×
Alabama69,4240.51×
Louisiana65,9760.53×
Nevada63,9240.68×
Utah62,7310.72×
Kentucky60,6880.5×
Oklahoma56,0590.52×
Kansas54,1220.71×
New Hampshire48,2801.27×
Hawaii42,2911.02×
Arkansas40,1260.5×
Mississippi38,7150.49×
Iowa35,0320.44×
Idaho34,4330.71×
Nebraska32,2340.66×
West Virginia31,9610.71×
Alaska31,8941.54×
Maine29,6490.86×
Montana27,8041.04×
South Dakota27,4431.23×
North Dakota26,7211.35×
New Mexico25,6530.53×
Rhode Island25,4290.83×
Vermont25,0111.47×
Wyoming23,7001.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High-net-worth individual audience
BrandAffinityCategory
Macy's6.58×Shopping
Texas Roadhouse5.78×Food & Beverages
Wallpaper (magazine)14.33×Home & Garden
LongHorn Steakhouse8.41×Food & Beverages
Business travel10.83×Business & Career
Business class9.87×Travel & Leisure
Creative Commons5.47×Technology & Electronics
Google Maps3.68×Internet & Social Media
Coach6.98×Fashion & Accessoires
Whole Foods Market3.6×Shopping
Luxury yacht7.36×Travel & Leisure
NBA playoffs4.72×Sports
Room & Board16.36×Home & Garden
West Elm6.27×Home & Garden
House painter and decorator9.81×Home & Garden
PGA Championship6.03×Sports
Family car8.81×Cars & Mobility
Bergdorf Goodman8.15×Fashion & Accessoires
Digital wallet10.02×Internet & Social Media
Neiman Marcus5.67×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High-net-worth individual audience
TraitClusterScore
Luxury OrientationPREMIUM3.57
Quality AwarenessPREMIUM3.49
Design AffinityPREMIUM3.05
Family OrientationCONSERVATISM2.52
LGBTQ+ IdentityOPEN2.39
Early Adopter MentalityPOWER1.95

Worldwide distribution

Worldwide audience distribution share by country for High-net-worth individual
CountryShare
United States16.7%
India9.9%
Japan9.0%

See High-net-worth individual audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does High-net-worth individual have in United States?

High-net-worth individual has an estimated audience of 9,665,945 people in United States, concentrated in California and New York.

What is the gender split and age of High-net-worth individual fans?

51.6% of High-net-worth individual fans are female, 48.4% are male, with an average age of 44.8 years.

Which brands do High-net-worth individual fans like most?

High-net-worth individual fans show strongest brand affinity for Macy's (6.58×), Texas Roadhouse (5.78×), and Wallpaper (magazine) (14.33×) over the country average.

Where do High-net-worth individual fans live in United States?

High-net-worth individual fans in United States are most concentrated in California (reach 1,582,805), New York (reach 1,048,686), and Texas (reach 764,165). These three regions account for the largest share of the active audience.

What other brands do High-net-worth individual fans also like?

Beyond High-net-worth individual itself, the audience over-indexes on Texas Roadhouse (5.78×), Wallpaper (magazine) (14.33×), LongHorn Steakhouse (8.41×), and Business travel (10.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High-net-worth individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.