Business class Audience in United States

Business class logo

Business class has an estimated audience of 11,192,119 people in United States. 45.1% are female, 54.9% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Sailing, High-net-worth individual, Enterprise Rent-A-Car, Business travel, Food and drink.

The average Business class fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sailing, High-net-worth individual, Enterprise Rent-A-Car, with strongest over-indexing on Sailing (10.06× the country average). Demographically, the Business class audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Business class fans

Demographic split for Business class audience in United States
MetricValue
Female45.1%
Male54.9%
Average age40.9
Estimated audience size11,192,119

Audience persona

The typical Business class fan in United States is balanced, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Sailing.

Top regions in United States

Top regions ranked by reach for Business class in United States
RegionReachAffinity
California2,140,5531.74×
Texas1,119,5051.16×
New York969,0261.55×
Florida935,1251.23×
Illinois469,4421.26×
Pennsylvania406,8051.08×
Georgia385,2301.12×
New Jersey382,7411.34×
North Carolina376,0701.12×
Virginia358,7811.32×
Washington324,8581.45×
Ohio305,8870.89×
Massachusetts285,0171.29×
Michigan268,5040.92×
Maryland267,4561.39×
Arizona249,6011.09×
Tennessee199,8070.89×
Colorado192,2811.09×
Indiana175,4130.86×
Missouri166,6760.92×
South Carolina143,3480.85×
Nevada141,0021.3×
Oregon140,9001.1×
Minnesota138,2910.86×
Wisconsin137,1790.81×
Louisiana132,7200.92×
Connecticut130,4431.16×
Kentucky122,4370.87×
Alabama120,6680.77×
Oklahoma105,5580.85×
Hawaii88,4821.84×
Utah84,3730.84×
Kansas74,1170.84×
Iowa70,9910.77×
Arkansas64,7630.7×
Mississippi60,7490.66×
Idaho54,2510.97×
Washington, District of Columbia49,3901.47×
Nebraska45,0890.8×
West Virginia42,2700.81×
New Hampshire40,7320.92×
New Mexico40,2530.72×
Rhode Island30,7820.86×
Delaware29,0970.94×
Maine29,0540.72×
Alaska22,8790.96×
Montana20,5680.66×
North Dakota12,5790.55×
Vermont11,7740.6×
South Dakota11,6880.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business class audience
BrandAffinityCategory
Sailing10.06×Sports
High-net-worth individual9.13×Business & Career
Enterprise Rent-A-Car5.21×Cars & Mobility
Business travel7.92×Business & Career
Food and drink1.65×Food & Beverages
Travel Adventures3.93×Travel & Leisure
Luxury yacht5.42×Travel & Leisure
Chase (bank)3.21×Business & Career
Movies1.51×Movies & TV
First class travel4.18×Travel & Leisure
Nordstrom rack2.75×Fashion & Accessoires
Merrill Lynch10.22×Business & Career
Macy's2.25×Shopping
Shoes1.72×Fashion & Accessoires
JetBlue3.77×Travel & Leisure
Virgin Atlantic11.64×Travel & Leisure
Economy class21.83×Travel & Leisure
Malaysia Airlines13.2×Travel & Leisure
Nordstrom1.97×Shopping
Hawaiian Airlines5.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business class audience
TraitClusterScore
Quality AwarenessPREMIUM7.96
Luxury OrientationPREMIUM2.79
IndulgenceJOY2.04
Design AffinityPREMIUM1.91
Family OrientationCONSERVATISM1.82
TravellingTHRILL1.81

Worldwide distribution

Worldwide audience distribution share by country for Business class
CountryShare
United States7.8%
India6.3%
Japan5.1%

See Business class audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Business class have in United States?

Business class has an estimated audience of 11,192,119 people in United States, concentrated in California and Texas.

What is the gender split and age of Business class fans?

45.1% of Business class fans are female, 54.9% are male, with an average age of 40.9 years.

Which brands do Business class fans like most?

Business class fans show strongest brand affinity for Sailing (10.06×), High-net-worth individual (9.13×), and Enterprise Rent-A-Car (5.21×) over the country average.

Where do Business class fans live in United States?

Business class fans in United States are most concentrated in California (reach 2,140,553), Texas (reach 1,119,505), and New York (reach 969,026). These three regions account for the largest share of the active audience.

What other brands do Business class fans also like?

Beyond Business class itself, the audience over-indexes on High-net-worth individual (9.13×), Enterprise Rent-A-Car (5.21×), Business travel (7.92×), and Food and drink (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.