Rascasse Audience Intelligence

Business class Audience in United States

A data profile of the people who buy, follow and care about Business class in United States — modelled from more than twelve digital signal sources. Business class has an estimated audience of 11,192,119 people in United States.

#81among Touchpoint in United States#283in Travel & Leisure

The average Business class fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sailing, High-net-worth individual, Enterprise Rent-A-Car, with strongest over-indexing on Sailing (10.06× the country average).

Demographically, the Business class audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business class fan in United States is balanced, around 40.9 years old, with strong Travelling tendencies and a notable affinity for Sailing.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business class profile in United States.

Audience size
11.2M
in United States
Gender
45.1%♀
54.9% male
Age
40.9
average years
Country rank
#3206
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business class fans

45.1% are female, 54.9% are male, average age 40.9.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Business class audience in United States
MetricValue
Female45.1%
Male54.9%
Average age40.9
Estimated audience size11,192,119
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Business class audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Business class audience comes from United States.

Worldwide audience distribution share by country for Business class
CountryShare
United States7.8%
India6.3%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business class audience in United States is strongest.

Fig. 05

Top regions by affinity

Business class fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~90K1.81×
02California~2M1.62×
03New York~900K1.44×
04Washington~300K1.37×
05Maryland~200K1.29×
06New Jersey~400K1.28×
07Washington, District of Columbia~40K1.28×
08Florida~900K1.25×
09Massachusetts~300K1.24×
10Nevada~100K1.24×
11Virginia~300K1.22×
12Illinois~400K1.20×
13Connecticut~100K1.18×
14Texas~1M1.15×
15Arizona~300K1.12×
16Georgia~400K1.08×
17North Carolina~400K1.07×
18Colorado~200K1.07×
19Oregon~100K1.07×
20Alaska~30K1.07×
21Pennsylvania~400K1.03×
22Delaware~30K1.01×
23Idaho~50K0.96×
24New Hampshire~40K0.95×
25Rhode Island~30K0.95×
26Utah~90K0.92×
27South Carolina~200K0.90×
28Louisiana~100K0.90×
29Oklahoma~100K0.90×
30Vermont~20K0.90×
31Tennessee~200K0.89×
32Missouri~200K0.89×
33Nebraska~50K0.89×
34Michigan~300K0.88×
35New Mexico~50K0.88×
36West Virginia~50K0.88×
37Maine~40K0.88×
38Montana~30K0.88×
39North Dakota~20K0.88×
40Minnesota~100K0.87×
41Kansas~80K0.87×
42Indiana~200K0.86×
43Kentucky~100K0.86×
44Ohio~300K0.85×
45South Dakota~20K0.85×
46Wisconsin~100K0.84×
47Iowa~80K0.84×
48Mississippi~80K0.83×
49Arkansas~80K0.82×
50Alabama~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Business class, United States
0.80×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business class audience
#·InterestCategoryAffinity×
01Economy classTravel & Leisure21.83×
02Malaysia AirlinesTravel & Leisure13.20×
03Virgin AtlanticTravel & Leisure11.64×
04Merrill LynchBusiness & Career10.22×
05SailingSports10.06×
06High-net-worth individualBusiness & Career9.13×
07Business travelBusiness & Career7.92×
08Luxury yachtTravel & Leisure5.42×
09Enterprise Rent-A-CarCars & Mobility5.21×
10First class travelTravel & Leisure4.18×
11Travel AdventuresTravel & Leisure3.93×
12JetBlueTravel & Leisure3.77×
13Bloomingdale'sShopping3.13×
14Nordstrom rackFashion & Accessoires2.75×
15Macy'sShopping2.25×
16NordstromShopping1.97×
17Trader Joe'sShopping1.89×
18ShoesFashion & Accessoires1.72×
19Food and drinkFood & Beverages1.65×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business class audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.56×
Quality AwarenessPREMIUM2.78×
Design AffinityPREMIUM2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business class audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
ExtroversionTHRILL0.85×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business class have in United States?

Business class has an estimated audience of 11,192,119 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business class fans?

45.1% of Business class fans are female, 54.9% are male, with an average age of 40.9 years.

03

Which brands do Business class fans like most?

Business class fans show strongest brand affinity for Sailing (10.06×), High-net-worth individual (9.13×), and Enterprise Rent-A-Car (5.21×) over the country average.

04

Where do Business class fans live in United States?

Business class fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Business class fans also like?

Beyond Business class itself, the audience over-indexes on High-net-worth individual (9.13×), Enterprise Rent-A-Car (5.21×), Business travel (7.92×), and Food and drink (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Business class audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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