Rascasse Audience Intelligence

Economy class Audience in United States

A data profile of the people who buy, follow and care about Economy class in United States — modelled from more than twelve digital signal sources. Economy class has an estimated audience of 558,483 people in United States.

#59among Travel type in United States#331among Touchpoint in United States#2721in Travel & Leisure

The average Economy class fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Experiential gifts, Business class, Mobile gambling, with strongest over-indexing on Experiential gifts (105.56× the country average).

Demographically, the Economy class audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Economy class fan in United States is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Experiential gifts.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Economy class profile in United States.

Audience size
558K
in United States
Gender
54.5%♀
45.5% male
Age
42.1
average years
Country rank
#34325
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Economy class fans

54.5% are female, 45.5% are male, average age 42.1.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Economy class audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.1
Estimated audience size558,483
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Economy class audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4927%
50+24%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Economy class audience comes from United States.

Worldwide audience distribution share by country for Economy class
CountryShare
United States19.7%
Ukraine18.3%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Economy class audience in United States is strongest.

Fig. 05

Top regions by affinity

Economy class fans by region: top regions in United States
#RegionReachAffinity×
01California~90K1.47×
02Hawaii~3K1.31×
03New York~40K1.26×
04Texas~60K1.22×
05Florida~50K1.21×
06Virginia~20K1.18×
07Maryland~10K1.18×
08Illinois~20K1.11×
09Washington~10K1.11×
10Georgia~20K1.10×
11Nevada~6K1.09×
12Arizona~10K1.06×
13Massachusetts~10K1.06×
14Alaska~1K1.06×
15New Jersey~10K1.04×
16Minnesota~8K1.04×
17Connecticut~6K1.04×
18Mississippi~5K1.03×
19Indiana~10K1.02×
20Oregon~6K1.01×
21Washington, District of Columbia~2K1.01×
22New Mexico~3K1.00×
23South Dakota~1K0.99×
24Vermont<1K0.99×
25North Carolina~20K0.98×
26Michigan~10K0.98×
27New Hampshire~2K0.98×
28Rhode Island~2K0.98×
29North Dakota~1K0.98×
30Pennsylvania~20K0.97×
31Wisconsin~8K0.97×
32Nebraska~3K0.97×
33Idaho~3K0.97×
34South Carolina~8K0.96×
35Louisiana~7K0.96×
36Delaware~1K0.96×
37Alabama~7K0.95×
38Arkansas~4K0.93×
39Kansas~4K0.93×
40West Virginia~2K0.93×
41Montana~1K0.93×
42Oklahoma~6K0.92×
43Iowa~4K0.92×
44Maine~2K0.92×
45Tennessee~10K0.91×
46Utah~5K0.90×
47Kentucky~6K0.88×
48Missouri~8K0.87×
49Colorado~8K0.87×
50Ohio~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Economy class, United States
0.85×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Economy class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Economy class audience
#·InterestCategoryAffinity×
01Experiential giftsShopping105.56×
02Premium economyTravel & Leisure97.82×
03Photo sharingInternet & Social Media35.19×
04CairoTravel & Leisure24.43×
05Business classTravel & Leisure21.83×
06Mobile gamblingGames20.00×
07Porter AirlinesTravel & Leisure20.00×
08qantas airwaysTravel & Leisure20.00×
09EVA AirTravel & Leisure17.65×
10Private JetsCars & Mobility13.82×
11FlightAwareTravel & Leisure11.00×
12BoeingCars & Mobility9.24×
13Air CanadaTravel & Leisure8.46×
14Air FranceTravel & Leisure8.28×
15Western UnionBusiness & Career5.17×
16JetBlueTravel & Leisure3.49×
17First class travelTravel & Leisure3.20×
18RedditInternet & Social Media2.07×
19Wells FargoBusiness & Career2.01×
20AirbnbTravel & Leisure1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Economy class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Economy class audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM6.10×
TravellingTHRILL2.29×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Economy class audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
Pet OwnershipJOY0.86×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Economy class have in United States?

Economy class has an estimated audience of 558,483 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Economy class fans?

54.5% of Economy class fans are female, 45.5% are male, with an average age of 42.1 years.

03

Which brands do Economy class fans like most?

Economy class fans show strongest brand affinity for Experiential gifts (105.56×), Business class (21.83×), and Mobile gambling (20×) over the country average.

04

Where do Economy class fans live in United States?

Economy class fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Economy class fans also like?

Beyond Economy class itself, the audience over-indexes on Business class (21.83×), Mobile gambling (20×), FlightAware (11×), and Cairo (24.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Economy class audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Economy class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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