Economy class Audience in United States

Economy class has an estimated audience of 558,483 people in United States. 54.5% are female, 45.5% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Experiential gifts, Business class, Photo sharing, Cairo, Capital One.

The average Economy class fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Experiential gifts, Business class, Photo sharing, with strongest over-indexing on Experiential gifts (121.79× the country average). Demographically, the Economy class audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Economy class fans

Demographic split for Economy class audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.1
Estimated audience size558,483

Audience persona

The typical Economy class fan in United States is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Experiential gifts.

Top regions in United States

Top regions ranked by reach for Economy class in United States
RegionReachAffinity
California96,1421.57×
Texas61,9511.29×
Florida48,4381.28×
New York42,5281.36×
Illinois21,2491.14×
Georgia20,4201.19×
Pennsylvania18,4700.98×
Virginia17,4801.28×
North Carolina16,1610.96×
New Jersey15,7671.11×
Michigan14,560
Washington13,8171.23×
Ohio13,7860.8×
Arizona12,7461.12×
Massachusetts12,2551.11×
Maryland12,1241.26×
Tennessee10,6240.95×
Indiana10,0500.99×
Minnesota8,1721.02×
South Carolina7,9880.95×
Wisconsin7,6910.92×
Missouri7,6840.85×
Colorado7,4560.85×
Louisiana7,3111.02×
Oregon7,0411.1×
Alabama6,8060.87×
Nevada6,5431.21×
Connecticut5,7981.04×
Kentucky5,6760.81×
Oklahoma5,1640.83×
Mississippi4,5570.99×
Utah4,4310.89×
Iowa4,1600.9×
Arkansas3,6970.8×
Kansas3,5510.81×
Hawaii3,3911.41×
New Mexico2,8231.01×
Idaho2,4170.86×
West Virginia2,2080.85×
Nebraska2,1780.78×
New Hampshire2,1560.98×
Washington, District of Columbia1,8511.1×
Maine1,5610.78×
Rhode Island1,4320.81×
Alaska1,3061.09×
Delaware1,2240.79×
Montana9960.64×
South Dakota9830.76×
Vermont8960.91×
North Dakota8890.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Economy class audience
BrandAffinityCategory
Experiential gifts121.79×Shopping
Business class23.52×Travel & Leisure
Photo sharing47.5×Internet & Social Media
Cairo28.7×Travel & Leisure
Capital One4.8×Business & Career
Boeing20.38×Cars & Mobility
Mobile gambling20×Games
Day trading12.6×Business & Career
Horoscope9.09×Health
Autism Awareness8.99×Health
Diabetes mellitus awareness6.08×Health
Diane von Fürstenberg25.27×Fashion & Accessoires
FlightAware8.67×Travel & Leisure
Premium economy97.3×Travel & Leisure
Google Flights4.63×Travel & Leisure
Luxury Travel9.91×Travel & Leisure
Singer-songwriter2.95×Music & Radio
EVA Air18.35×Travel & Leisure
Microblogging6.15×Technology & Electronics
Google Maps2.7×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Economy class audience
TraitClusterScore
Quality AwarenessPREMIUM6.2
Luxury OrientationPREMIUM2.98
Risk AppetiteTHRILL2.34
TravellingTHRILL2.31
Design AffinityPREMIUM1.5
Healthy LifestyleBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Economy class
CountryShare
United States19.7%
Ukraine18.3%
United Kingdom8.7%

See Economy class audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Economy class have in United States?

Economy class has an estimated audience of 558,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Economy class fans?

54.5% of Economy class fans are female, 45.5% are male, with an average age of 42.1 years.

Which brands do Economy class fans like most?

Economy class fans show strongest brand affinity for Experiential gifts (121.79×), Business class (23.52×), and Photo sharing (47.5×) over the country average.

Where do Economy class fans live in United States?

Economy class fans in United States are most concentrated in California (reach 96,142), Texas (reach 61,951), and Florida (reach 48,438). These three regions account for the largest share of the active audience.

What other brands do Economy class fans also like?

Beyond Economy class itself, the audience over-indexes on Business class (23.52×), Photo sharing (47.5×), Cairo (28.7×), and Capital One (4.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Economy class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.