Rascasse Audience Intelligence

Beaches Audience in United States

A data profile of the people who buy, follow and care about Beaches in United States — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 61,204,739 people in United States.

#3among Travel type in United States#206among Topic in United States#20in Travel & Leisure

The average Beaches fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Vacations, Macy's, Kohl's, with strongest over-indexing on Vacations (1.8× the country average).

Demographically, the Beaches audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beaches fan in United States is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Vacations.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beaches profile in United States.

Audience size
61.2M
in United States
Gender
58.6%♀
41.4% male
Age
43.0
average years
Country rank
#279
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beaches fans

58.6% are female, 41.4% are male, average age 43.0.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Beaches audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.0
Estimated audience size61,204,739
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Beaches audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Beaches audience comes from United States.

Worldwide audience distribution share by country for Beaches
CountryShare
United States18.6%
Italy5.2%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beaches audience in United States is strongest.

Fig. 05

Top regions by affinity

Beaches fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~200K2.01×
02Massachusetts~2M1.83×
03Connecticut~1M1.76×
04Maine~400K1.70×
05New Hampshire~400K1.68×
06Minnesota~1.5M1.51×
07Rhode Island~300K1.49×
08Wisconsin~1.5M1.46×
09Pennsylvania~2.5M1.30×
10Hawaii~300K1.26×
11Iowa~600K1.23×
12New Jersey~2M1.22×
13Delaware~200K1.22×
14Washington, District of Columbia~200K1.19×
15Nebraska~400K1.17×
16New York~4M1.14×
17Ohio~2M1.13×
18Virginia~1.5M1.10×
19Oregon~800K1.07×
20Illinois~2M1.06×
21Maryland~1M1.06×
22Montana~200K1.06×
23North Dakota~100K1.06×
24Michigan~1.5M1.04×
25Colorado~1M1.03×
26Washington~1M0.98×
27Kansas~500K0.95×
28North Carolina~1.5M0.93×
29Missouri~900K0.93×
30Indiana~1M0.92×
31South Carolina~800K0.92×
32South Dakota~100K0.92×
33Utah~500K0.86×
34Kentucky~600K0.80×
35Idaho~200K0.80×
36Florida~3M0.76×
37Tennessee~900K0.76×
38West Virginia~200K0.75×
39California~4.5M0.70×
40Georgia~1.5M0.67×
41Arizona~800K0.67×
42Alaska~90K0.67×
43Alabama~600K0.65×
44Arkansas~300K0.60×
45Louisiana~500K0.57×
46Oklahoma~400K0.56×
47Texas~2.5M0.49×
48Mississippi~200K0.48×
49New Mexico~100K0.48×
50Nevada~300K0.47×
Fig. 06

Affinity by region

Affinity by region — Beaches, United States
0.47×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beaches audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beaches audience
#·InterestCategoryAffinity×
01Travel AdventuresTravel & Leisure2.09×
02SwimsuitFashion & Accessoires1.99×
03AnthropologieShopping1.90×
04SkirtFashion & Accessoires1.84×
05VacationsTravel & Leisure1.80×
06Macy'sShopping1.75×
07LodgingTravel & Leisure1.70×
08HusbandKids & Family1.69×
09Kohl'sShopping1.61×
10CruisesTravel & Leisure1.61×
11OffspringHome & Garden1.58×
12HandbagsFashion & Accessoires1.57×
13SymptomHealth1.55×
14Outdoor enthusiastSports1.55×
15Women's clothingFashion & Accessoires1.52×
16TrousersFashion & Accessoires1.52×
17Discount storesShopping1.52×
18ResortTravel & Leisure1.51×
19Swimming poolSports1.51×
20DressesFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beaches audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beaches audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.42×
Design AffinityPREMIUM1.32×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beaches audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Need for SecurityCONSERVATISM0.92×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beaches have in United States?

Beaches has an estimated audience of 61,204,739 people in United States, concentrated in California and New York.

02

What is the gender split and age of Beaches fans?

58.6% of Beaches fans are female, 41.4% are male, with an average age of 43.0 years.

03

Which brands do Beaches fans like most?

Beaches fans show strongest brand affinity for Vacations (1.8×), Macy's (1.75×), and Kohl's (1.61×) over the country average.

04

Where do Beaches fans live in United States?

Beaches fans in United States are most concentrated in California (reach ~4.5M), New York (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Beaches fans also like?

Beyond Beaches itself, the audience over-indexes on Macy's (1.75×), Kohl's (1.61×), Women's clothing (1.52×), and Dresses (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Beaches audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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