Beaches Audience in United States

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Beaches has an estimated audience of 61,204,739 people in United States. 58.6% are female, 41.4% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Vacations, Macy's, Kohl's, Women's clothing, Dresses.

The average Beaches fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Vacations, Macy's, Kohl's, with strongest over-indexing on Vacations (1.8× the country average). Demographically, the Beaches audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Beaches fans

Demographic split for Beaches audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.0
Estimated audience size61,204,739

Audience persona

The typical Beaches fan in United States is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Vacations.

Top regions in United States

Top regions ranked by reach for Beaches in United States
RegionReachAffinity
California4,910,4610.73×
New York4,114,9851.2×
Florida3,445,7410.83×
Pennsylvania2,759,8401.34×
Texas2,737,4130.52×
Illinois2,288,0241.12×
Massachusetts2,272,3581.88×
Ohio2,193,4241.16×
New Jersey1,956,1381.26×
North Carolina1,785,0880.97×
Michigan1,715,3391.07×
Virginia1,692,4561.14×
Wisconsin1,358,1411.47×
Minnesota1,352,3351.54×
Georgia1,306,9550.69×
Washington1,250,7341.02×
Maryland1,121,1491.07×
Connecticut1,086,4251.77×
Indiana1,067,4390.95×
Colorado1,023,4291.06×
Tennessee945,5940.77×
Missouri934,3510.95×
South Carolina862,5730.94×
Arizona848,4170.68×
Oregon760,9761.08×
Kentucky617,2870.8×
Iowa616,0661.22×
Alabama550,8710.64×
Utah473,2730.86×
Hawaii451,6081.72×
Louisiana447,6080.57×
Kansas445,5480.92×
New Hampshire392,1321.63×
Oklahoma382,7320.56×
Maine368,5921.68×
Nebraska353,7181.15×
Arkansas300,5610.6×
Rhode Island281,3841.44×
Nevada277,7550.47×
Idaho241,3580.79×
Mississippi230,2600.46×
Washington, District of Columbia213,8651.16×
Vermont204,5511.9×
West Virginia201,8170.71×
Delaware199,4121.18×
Montana173,6841.02×
New Mexico138,7050.45×
North Dakota124,0640.99×
South Dakota123,2730.87×
Alaska81,5070.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beaches audience
BrandAffinityCategory
Vacations1.8×Travel & Leisure
Macy's1.75×Shopping
Kohl's1.61×Shopping
Women's clothing1.52×Fashion & Accessoires
Dresses1.5×Fashion & Accessoires
Swimsuit1.99×Fashion & Accessoires
Travel Adventures2.09×Travel & Leisure
Resort1.51×Travel & Leisure
Handbags1.57×Fashion & Accessoires
Skirt1.84×Fashion & Accessoires
Cruises1.61×Travel & Leisure
Trousers1.52×Fashion & Accessoires
Symptom1.55×Health
Lodging1.7×Travel & Leisure
Outdoor enthusiast1.55×Sports
Anthropologie1.9×Shopping
Discount stores1.52×Shopping
Swimming pool1.51×Sports
Offspring1.58×Home & Garden
Husband1.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beaches audience
TraitClusterScore
TravellingTHRILL1.25
ExtroversionTHRILL1.22
Sports ActivityPOWER1.16
SustainabilityBALANCE1.15
Design AffinityPREMIUM1.14
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Beaches
CountryShare
United States18.6%
Italy5.2%
Brazil4.8%

See Beaches audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Beaches have in United States?

Beaches has an estimated audience of 61,204,739 people in United States, concentrated in California and New York.

What is the gender split and age of Beaches fans?

58.6% of Beaches fans are female, 41.4% are male, with an average age of 43.0 years.

Which brands do Beaches fans like most?

Beaches fans show strongest brand affinity for Vacations (1.8×), Macy's (1.75×), and Kohl's (1.61×) over the country average.

Where do Beaches fans live in United States?

Beaches fans in United States are most concentrated in California (reach 4,910,461), New York (reach 4,114,985), and Florida (reach 3,445,741). These three regions account for the largest share of the active audience.

What other brands do Beaches fans also like?

Beyond Beaches itself, the audience over-indexes on Macy's (1.75×), Kohl's (1.61×), Women's clothing (1.52×), and Dresses (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.