A data profile of the people who buy, follow and care about Beaches in India — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 7,493,542 people in India.
The average Beaches fan in India is 34.3 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Maharashtra, Kerala.
Top brand affinities include Peacemaker, Sex and the City, Outlet store, with strongest over-indexing on Peacemaker (5.09× the country average).
Demographically, the Beaches audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Beaches fan in India is more male, around 34.3 years old, with strong Travelling tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Beaches profile in India.
23.8% are female, 76.2% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 34.3 |
| Estimated audience size | 7,493,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Beaches audience comes from India.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
Where the Beaches audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~50K | 6.74× | |
| 02 | Tamil Nadu | ~500K | 2.64× | |
| 03 | Andhra Pradesh | ~200K | 2.44× | |
| 04 | Kerala | ~200K | 2.10× | |
| 05 | Karnataka | ~200K | 1.11× | |
| 06 | Maharashtra | ~400K | 0.98× | |
| 07 | Telangana | ~100K | 0.96× | |
| 08 | Gujarat | ~200K | 0.85× | |
| 09 | Mizoram | ~4K | 0.84× | |
| 10 | Odisha | ~60K | 0.79× | |
| 11 | Manipur | ~7K | 0.77× | |
| 12 | Nagaland | ~4K | 0.77× | |
| 13 | Sikkim | ~3K | 0.76× | |
| 14 | Arunachal Pradesh | ~3K | 0.71× | |
| 15 | Tripura | ~7K | 0.67× | |
| 16 | Meghalaya | ~5K | 0.66× | |
| 17 | Uttarakhand | ~20K | 0.58× | |
| 18 | Jharkhand | ~40K | 0.57× | |
| 19 | West Bengal | ~100K | 0.55× | |
| 20 | Chhattisgarh | ~30K | 0.55× | |
| 21 | Assam | ~40K | 0.53× | |
| 22 | Madhya Pradesh | ~70K | 0.49× | |
| 23 | Haryana | ~50K | 0.47× | |
| 24 | Himachal Pradesh | ~10K | 0.46× | |
| 25 | Punjab (region) | ~50K | 0.45× | |
| 26 | Uttar Pradesh | ~200K | 0.43× | |
| 27 | Rajasthan | ~70K | 0.42× | |
| 28 | Bihar | ~60K | 0.41× | |
| 29 | Jammu and Kashmir | ~10K | 0.39× |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whispers | Music & Radio | 6.02× | ||
| 02 | Outlet store | Shopping | 5.79× | ||
| 03 | D&R | Technology & Electronics | 5.65× | ||
| 04 | Daredevil (film) | Movies & TV | 5.28× | ||
| 05 | Peacemaker | Movies & TV | 5.09× | ||
| 06 | Sholay The Movie | Movie / TV Show / Series | 3.88× | ||
| 07 | Indian Cricket | Sports | 3.70× | ||
| 08 | South Korea | Travel & Leisure | 2.01× | ||
| 09 | Sex and the City | Movies & TV | 1.94× | ||
| 10 | Block B | Music & Radio | 1.89× | ||
| 11 | Vacations | Travel & Leisure | 1.85× | ||
| 12 | Indian wedding clothes | Fashion & Accessoires | 1.76× | ||
| 13 | ONEUS | Music & Radio | 1.76× | ||
| 14 | Sari-sari store | Shopping | 1.73× | ||
| 15 | Bride and Groom | Home & Garden | 1.73× | ||
| 16 | Cotton | Fashion & Accessoires | 1.69× | ||
| 17 | Bridesmaid | Kids & Family | 1.66× | ||
| 18 | Party dress | Fashion & Accessoires | 1.65× | ||
| 19 | Stranger Things | Movies & TV | 1.56× | ||
| 20 | Designer clothing | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.39× | |
| Sustainability | BALANCE | 1.27× | |
| Luxury Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.98× | |
| Convenience Orientation | PREMIUM | 1.00× |
Beaches has an estimated audience of 7,493,542 people in India, concentrated in Tamil Nadu and Maharashtra.
23.8% of Beaches fans are female, 76.2% are male, with an average age of 34.3 years.
Beaches fans show strongest brand affinity for Peacemaker (5.09×), Sex and the City (1.94×), and Outlet store (5.79×) over the country average.
Beaches fans in India are most concentrated in Tamil Nadu (reach ~500K), Maharashtra (reach ~400K), and Kerala (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Beaches itself, the audience over-indexes on Sex and the City (1.94×), Outlet store (5.79×), Whispers (6.02×), and Indian Cricket (3.7×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.