A data profile of the people who buy, follow and care about South Korea in India — modelled from more than twelve digital signal sources. South Korea has an estimated audience of 6,187,445 people in India.
South Korea has an estimated audience of 6,187,445 people in India. 25.9% are female, 74.1% are male, average age 30.8. Top brand affinities: Superman, Harry Potter, Do it yourself (DIY), Lee Jong-suk, Gong Yoo.
Top brand affinities include Superman, Harry Potter, Do it yourself (DIY), with strongest over-indexing on Superman (2.08× the country average).
Demographically, the South Korea audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Extroversion.
The typical South Korea fan in India is more male, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Superman.
The key figures that characterise the South Korea profile in India.
25.9% are female, 74.1% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 30.8 |
| Estimated audience size | 6,187,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide South Korea audience comes from India.
| Country | Share |
|---|---|
| China | 14.3% |
| Japan | 14.2% |
| United States | 9.5% |
The strongest cross-interests of the South Korea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lee Jong-suk | Movies & TV | 7.92× | ||
| 02 | Song Hye-kyo | Fashion & Accessoires | 7.23× | ||
| 03 | Gong Yoo | Movies & TV | 7.13× | ||
| 04 | Song Joong-ki | Movies & TV | 7.10× | ||
| 05 | Allkpop | Music & Radio | 6.02× | ||
| 06 | IU (singer) | Music & Radio | 5.84× | ||
| 07 | Korean drama | Movies & TV | 4.30× | ||
| 08 | Seafood | Food & Beverages | 2.34× | ||
| 09 | Superman | Movies & TV | 2.08× | ||
| 10 | Harry Potter | Movies & TV | 2.08× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 2.08× | ||
| 12 | Career development | Business & Career | 2.08× | ||
| 13 | Beaches | Travel & Leisure | 2.01× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.94× | ||
| 15 | Digital photography | Business & Career | 1.89× | ||
| 16 | Batman | Movies & TV | 1.87× | ||
| 17 | Handmade jewelry | Fashion & Accessoires | 1.78× | ||
| 18 | Hobby | Home & Garden | 1.65× | ||
| 19 | UEFA Champions League | Sports | 1.62× | ||
| 20 | Local news | News | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.46× | |
| Extroversion | THRILL | 1.46× | |
| DIY Mentality | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.37× | |
| Family Orientation | CONSERVATISM | 0.49× | |
| Travelling | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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