A data profile of the people who buy, follow and care about South Korea in Brazil — modelled from more than twelve digital signal sources. South Korea has an estimated audience of 4,790,814 people in Brazil.
South Korea has an estimated audience of 4,790,814 people in Brazil. 60.5% are female, 39.5% are male, average age 39.4. Top brand affinities: BTS, Samsung, IU (singer), Riachuelo, Allkpop.
Top brand affinities include BTS, Samsung, IU (singer), with strongest over-indexing on BTS (2.4× the country average).
Demographically, the South Korea audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Patriotism.
The typical South Korea fan in Brazil is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for BTS.
The key figures that characterise the South Korea profile in Brazil.
60.5% are female, 39.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 39.4 |
| Estimated audience size | 4,790,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide South Korea audience comes from Brazil.
| Country | Share |
|---|---|
| China | 14.3% |
| Japan | 14.2% |
| United States | 9.5% |
The strongest cross-interests of the South Korea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allkpop | Music & Radio | 6.13× | ||
| 02 | Kia Optima | Cars & Mobility | 6.13× | ||
| 03 | Gong Yoo | Movies & TV | 6.13× | ||
| 04 | Song Joong-ki | Movies & TV | 6.13× | ||
| 05 | Song Hye-kyo | Fashion & Accessoires | 6.13× | ||
| 06 | Lee Jong-suk | Movies & TV | 6.13× | ||
| 07 | IU (singer) | Music & Radio | 5.84× | ||
| 08 | Mid-size car | Cars & Mobility | 5.20× | ||
| 09 | Lee Min-ho | Fashion & Accessoires | 4.75× | ||
| 10 | Fiat 500 | Cars & Mobility | 2.79× | ||
| 11 | BTS | Music & Radio | 2.40× | ||
| 12 | Samsung Galaxy | Technology & Electronics | 2.28× | ||
| 13 | Hatchback | Cars & Mobility | 2.20× | ||
| 14 | Samsung | Technology & Electronics | 1.66× | ||
| 15 | Hyundai | Cars & Mobility | 1.63× | ||
| 16 | One Piece | Movies & TV | 1.58× | ||
| 17 | Riachuelo | Shopping | 1.55× | ||
| 18 | The Big Bang Theory | Movies & TV | 1.52× | ||
| 19 | JusBrasil | Internet & Social Media | 1.51× | ||
| 20 | PCI Concursos | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.63× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| Creativity | OPEN | 0.73× | |
| Indulgence | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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