South Korea Audience in Germany
South Korea has an estimated audience of 4,613,611 people in Germany. 48.0% are female, 52.0% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Gil Ofarim, Ireen Sheer, Edvard Grieg, Pantsuit.
The average South Korea fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Gil Ofarim, Ireen Sheer, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the South Korea audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of South Korea fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 37.3 |
| Estimated audience size | 4,613,611 |
Audience persona
The typical South Korea fan in Germany is balanced, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,139,427 | 1.13× |
| Bayern | 820,326 | 1.11× |
| Baden-Württemberg | 709,478 | 1.13× |
| Niedersachsen | 471,437 | 1.05× |
| Hessen | 394,446 | 1.12× |
| Berlin | 236,411 | 1.15× |
| Sachsen | 224,548 | 0.99× |
| Rheinland-Pfalz | 224,181 | 0.97× |
| Schleswig-Holstein | 169,107 | 1.02× |
| Brandenburg | 124,872 | 0.87× |
| Hamburg | 121,721 | 1.17× |
| Thüringen | 99,870 | 0.85× |
| Sachsen-Anhalt | 94,559 | 0.79× |
| Mecklenburg-Vorpommern | 70,318 | 0.8× |
| Saarland | 45,812 | 0.81× |
| Bremen | 41,325 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.53× | Music & Radio |
| Ireen Sheer | 2.47× | Music & Radio |
| Edvard Grieg | 6.66× | Literature |
| Pantsuit | 4.39× | Fashion & Accessoires |
| Video izle | 2.11× | |
| Grinch | 1.53× | Movies & TV |
| Icon (magazine) | 1.53× | Arts & Culture |
| Golem | 1.89× | Technology & Electronics |
| San Gil | 2.18× | Travel & Leisure |
| Metamorphoses | 1.68× | Literature |
| Carrie (novel) | 2.84× | Literature |
| Jaguar F-Pace | 3.06× | Cars & Mobility |
| Cross-country equestrianism | 3.86× | Sports |
| Keeper (password manager) | 1.95× | Technology & Electronics |
| Jason Clarke (actor) | 2.02× | Movies & TV |
| Esra Erol | 2.38× | Movies & TV |
| Hakone, Kanagawa | 2.72× | Travel & Leisure |
| Hauser & Wirth | 3.49× | Arts & Culture |
| Vocal harmony | 2.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.14 |
| Early Adopter Mentality | POWER | 1.1 |
| Indulgence | JOY | 1.07 |
| Social Media Usage | JOY | 1.07 |
| Sports Activity | POWER | 1.07 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.3% |
| Japan | 14.2% |
| United States | 9.5% |
See South Korea audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does South Korea have in Germany?
South Korea has an estimated audience of 4,613,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of South Korea fans?
48.0% of South Korea fans are female, 52.0% are male, with an average age of 37.3 years.
Which brands do South Korea fans like most?
South Korea fans show strongest brand affinity for Stradivarius (1.97×), Gil Ofarim (1.53×), and Ireen Sheer (2.47×) over the country average.
Where do South Korea fans live in Germany?
South Korea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,139,427), Bayern (reach 820,326), and Baden-Württemberg (reach 709,478). These three regions account for the largest share of the active audience.
What other brands do South Korea fans also like?
Beyond South Korea itself, the audience over-indexes on Gil Ofarim (1.53×), Ireen Sheer (2.47×), Edvard Grieg (6.66×), and Pantsuit (4.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.