Rascasse Audience Intelligence

Poetry Audience in Germany

A data profile of the people who buy, follow and care about Poetry in Germany — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 6,142,102 people in Germany.

#38among Field of study in Germany#477among Topic in Germany#13in Literature

The average Poetry fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Movies, Arts and music, TK Maxx, with strongest over-indexing on Movies (2.01× the country average).

Demographically, the Poetry audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Poetry fan in Germany is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Movies.

Category: Literature · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poetry profile in Germany.

Audience size
6.1M
in Germany
Gender
64.6%♀
35.4% male
Age
38.4
average years
Country rank
#770
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poetry fans

64.6% are female, 35.4% are male, average age 38.4.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Poetry audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age38.4
Estimated audience size6,142,102
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Poetry audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Poetry audience comes from Germany.

Worldwide audience distribution share by country for Poetry
CountryShare
United States18.9%
India6.3%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poetry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Poetry fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K1.22×
02Berlin~300K1.10×
03Thüringen~200K1.08×
04Bremen~50K1.03×
05Sachsen~300K1.02×
06Brandenburg~200K1.02×
07Mecklenburg-Vorpommern~100K1.01×
08Baden-Württemberg~800K0.99×
09Nordrhein-Westfalen~1.5M0.98×
10Bayern~1M0.98×
11Niedersachsen~600K0.97×
12Sachsen-Anhalt~200K0.97×
13Rheinland-Pfalz~300K0.96×
14Schleswig-Holstein~200K0.96×
15Hamburg~100K0.93×
16Saarland~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Poetry, Germany
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poetry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poetry audience
#·InterestCategoryAffinity×
01HugendubelShopping3.14×
02BestsellerLiterature2.86×
03TK MaxxShopping2.71×
04ImmoweltHome & Garden2.41×
05MoviesMovies & TV2.01×
06ParentKids & Family1.98×
07Harry PotterMovies & TV1.97×
08Lieferando.deFood & Beverages1.89×
09PsychologyBusiness & Career1.82×
10Popular musicMusic & Radio1.82×
11Women's clothingFashion & Accessoires1.77×
12Arts and musicArts & Culture1.74×
13CultureLiterature1.71×
14Consumer electronicsTechnology & Electronics1.68×
15VeganismFood & Beverages1.63×
16Aida (musical)Music & Radio1.62×
17Rock musicMusic & Radio1.61×
18H&MShopping1.57×
19FoodFood & Beverages1.55×
20SpotifyInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poetry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poetry audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.46×
Pet OwnershipJOY1.40×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poetry audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
Career OrientationPOWER0.87×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poetry have in Germany?

Poetry has an estimated audience of 6,142,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Poetry fans?

64.6% of Poetry fans are female, 35.4% are male, with an average age of 38.4 years.

03

Which brands do Poetry fans like most?

Poetry fans show strongest brand affinity for Movies (2.01×), Arts and music (1.74×), and TK Maxx (2.71×) over the country average.

04

Where do Poetry fans live in Germany?

Poetry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Poetry fans also like?

Beyond Poetry itself, the audience over-indexes on Arts and music (1.74×), TK Maxx (2.71×), Harry Potter (1.97×), and Consumer electronics (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Poetry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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