Poetry Audience in Germany
Poetry has an estimated audience of 6,142,102 people in Germany. 64.6% are female, 35.4% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Movies, Arts and music, Harry Potter, TK Maxx, Consumer electronics.
The average Poetry fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Movies, Arts and music, Harry Potter, with strongest over-indexing on Movies (2.01× the country average). Demographically, the Poetry audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Field of study
Demographics of Poetry fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 38.4 |
| Estimated audience size | 6,142,102 |
Audience persona
The typical Poetry fan in Germany is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Movies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,356,708 | 1.01× |
| Bayern | 1,001,228 | 1.01× |
| Baden-Württemberg | 846,939 | 1.01× |
| Hessen | 605,617 | 1.29× |
| Niedersachsen | 576,674 | 0.97× |
| Berlin | 325,088 | 1.18× |
| Sachsen | 308,509 | 1.02× |
| Rheinland-Pfalz | 291,709 | 0.95× |
| Schleswig-Holstein | 207,678 | 0.94× |
| Brandenburg | 194,997 | 1.02× |
| Thüringen | 160,091 | 1.02× |
| Sachsen-Anhalt | 143,477 | 0.9× |
| Hamburg | 132,345 | 0.95× |
| Mecklenburg-Vorpommern | 114,240 | 0.97× |
| Saarland | 56,654 | 0.75× |
| Bremen | 51,613 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 2.01× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Harry Potter | 1.97× | Movies & TV |
| TK Maxx | 2.71× | Shopping |
| Consumer electronics | 1.68× | Technology & Electronics |
| Food | 1.55× | Food & Beverages |
| Culture | 1.71× | Literature |
| Immowelt | 2.41× | Home & Garden |
| Lieferando.de | 1.89× | Food & Beverages |
| Bestseller | 2.86× | Literature |
| Psychology | 1.82× | Business & Career |
| Women's clothing | 1.77× | Fashion & Accessoires |
| Yahoo!ショッピング | 2.11× | |
| Hugendubel | 3.14× | Shopping |
| Rock music | 1.61× | Music & Radio |
| Veganism | 1.63× | Food & Beverages |
| Spotify | 1.54× | Internet & Social Media |
| H&M | 1.57× | Shopping |
| Parent | 1.98× | Kids & Family |
| Popular music | 1.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.34 |
| Sustainability | BALANCE | 1.3 |
| Pet Ownership | JOY | 1.27 |
| Extroversion | THRILL | 1.23 |
| Creativity | OPEN | 1.19 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
See Poetry audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Poetry have in Germany?
Poetry has an estimated audience of 6,142,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poetry fans?
64.6% of Poetry fans are female, 35.4% are male, with an average age of 38.4 years.
Which brands do Poetry fans like most?
Poetry fans show strongest brand affinity for Movies (2.01×), Arts and music (1.74×), and Harry Potter (1.97×) over the country average.
Where do Poetry fans live in Germany?
Poetry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,356,708), Bayern (reach 1,001,228), and Baden-Württemberg (reach 846,939). These three regions account for the largest share of the active audience.
What other brands do Poetry fans also like?
Beyond Poetry itself, the audience over-indexes on Arts and music (1.74×), Harry Potter (1.97×), TK Maxx (2.71×), and Consumer electronics (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.