Poetry Audience in Brazil

Demographics of Poetry fans

Audience persona

The typical Poetry fan in Brazil is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for BTS.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Poetry audiences in other countries

• Poetry — Germany
• Poetry — United States
• Poetry — United Kingdom
• Poetry — France
• Poetry — Italy
• Poetry — Spain
• Poetry — Japan
• Poetry — South Korea
• Poetry — India
• Poetry — Canada
• Poetry — Mexico

More Field of study audiences in Brazil

• Music (40,781,319)
• Politics and social issues (32,209,976)
• Psychology (26,504,100)
• Education (25,462,598)
• Architecture (22,995,552)

Frequently asked questions

How many fans does Poetry have in Brazil?

Poetry has an estimated audience of 12,571,880 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Poetry fans?

68.6% of Poetry fans are female, 31.4% are male, with an average age of 39.1 years.

Which brands do Poetry fans like most?

Poetry fans show strongest brand affinity for BTS (1.88×), Creative writing (2.4×), and romantic comedies (2.08×) over the country average.

Where do Poetry fans live in Brazil?

Poetry fans in Brazil are most concentrated in São Paulo (reach 3,087,158), Minas Gerais (reach 1,169,088), and Rio de Janeiro (reach 1,033,486). These three regions account for the largest share of the active audience.

What other brands do Poetry fans also like?

Beyond Poetry itself, the audience over-indexes on Creative writing (2.4×), romantic comedies (2.08×), Magic City (TV series) (2.23×), and Bestseller (2.02×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.