A data profile of the people who buy, follow and care about Poetry in Brazil — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 12,571,880 people in Brazil.
The average Poetry fan in Brazil is 39.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include BTS, Creative writing, romantic comedies, with strongest over-indexing on BTS (1.88× the country average).
Demographically, the Poetry audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Poetry fan in Brazil is more female, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for BTS.
The key figures that characterise the Poetry profile in Brazil.
68.6% are female, 31.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 39.1 |
| Estimated audience size | 12,571,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Poetry audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
Where the Poetry audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piauí | ~400K | 2.04× | |
| 02 | Ceará | ~800K | 1.39× | |
| 03 | Federal District | ~200K | 1.08× | |
| 04 | Rio Grande do Norte | ~200K | 1.08× | |
| 05 | Pernambuco | ~600K | 1.04× | |
| 06 | Paraíba | ~300K | 1.04× | |
| 07 | Alagoas | ~200K | 1.03× | |
| 08 | Sergipe | ~100K | 1.03× | |
| 09 | Santa Catarina | ~600K | 1.02× | |
| 10 | Amazonas | ~200K | 1.00× | |
| 11 | Amapá | ~40K | 0.99× | |
| 12 | Roraima | ~40K | 0.99× | |
| 13 | Acre | ~40K | 0.98× | |
| 14 | Tocantins | ~80K | 0.97× | |
| 15 | Rondônia | ~100K | 0.96× | |
| 16 | São Paulo | ~3M | 0.95× | |
| 17 | Espírito Santo | ~200K | 0.94× | |
| 18 | Rio Grande do Sul | ~700K | 0.93× | |
| 19 | Minas Gerais | ~1M | 0.91× | |
| 20 | Maranhão | ~300K | 0.91× | |
| 21 | Mato Grosso do Sul | ~200K | 0.91× | |
| 22 | Rio de Janeiro | ~1M | 0.90× | |
| 23 | Goiás | ~400K | 0.89× | |
| 24 | Pará | ~400K | 0.87× | |
| 25 | Paraná | ~700K | 0.86× | |
| 26 | Mato Grosso | ~200K | 0.85× | |
| 27 | Bahia | ~700K | 0.83× |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative writing | Business & Career | 2.40× | ||
| 02 | Public library | Literature | 2.37× | ||
| 03 | Alexander Skarsgård | Movies & TV | 2.26× | ||
| 04 | Magic City (TV series) | Movies & TV | 2.23× | ||
| 05 | James Marsden | Movies & TV | 2.22× | ||
| 06 | romantic comedies | Movies & TV | 2.08× | ||
| 07 | Bestseller | Literature | 2.02× | ||
| 08 | Scarface (1983 film) | Movies & TV | 1.95× | ||
| 09 | Spoken word | Business & Career | 1.92× | ||
| 10 | BTS | Music & Radio | 1.88× | ||
| 11 | Non-fiction books | Literature | 1.76× | ||
| 12 | Detective fiction | Literature | 1.75× | ||
| 13 | Wattpad | Internet & Social Media | 1.64× | ||
| 14 | Crime fiction | Literature | 1.61× | ||
| 15 | Publishing | Literature | 1.60× | ||
| 16 | E-book readers | Technology & Electronics | 1.58× | ||
| 17 | Local government | Politics & Society | 1.57× | ||
| 18 | Job | Business & Career | 1.56× | ||
| 19 | Comedy-drama | Movies & TV | 1.50× | ||
| 20 | Southern hip hop | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.13× | |
| Tradition | CONSERVATISM | 1.10× | |
| Creativity | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.85× |
Poetry has an estimated audience of 12,571,880 people in Brazil, concentrated in São Paulo and Minas Gerais.
68.6% of Poetry fans are female, 31.4% are male, with an average age of 39.1 years.
Poetry fans show strongest brand affinity for BTS (1.88×), Creative writing (2.4×), and romantic comedies (2.08×) over the country average.
Poetry fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Poetry itself, the audience over-indexes on Creative writing (2.4×), romantic comedies (2.08×), Magic City (TV series) (2.23×), and Bestseller (2.02×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.